Recycled Riding Dreams will provide quality used motorcycles for a growing number of motorcycling enthusiasts. Recycled Riding Dreams has a bike for every budget, and is an excellent choice for the beginner. For the experienced biker, quality used parts will cut the cost of repairs and modifications by 50% to 75%.
In the past ten year, biking has gained a new customer base from baby boomer men between 40 and 65. Last year, motorcycle sales for this age group was twice that of young men, ages 18 to 25. Montclair saw motorcycle sales surpass $6 million in 2000. Sales are expected to increase by 15% this year.
Montclair is home to 650,000 people, with an average household income of $28,000. The city has seven motorcycle organizations and sponsors an annual cycling event as part of the city’s spring celebration.
Brian Jefferson, the owner of Recycled Riding Dreams, is one of Montclair’s most well-known motorcyclists. Brian is president of the largest motorcycle association in the city, which has over 800 members. Brian led the motorcycle parade last year during the city’s spring celebration.
Recycled riding dreams will be one of the most favored shops in the city because of its connection to the motorcycling community.
1.1 Objectives
Recycled Riding Dreams’ objectives are:
You can capture the majority of the Montclair used motorcycle business.
Customers can expect a superior service at a lower price.
1.2 Mission
Recycled Riding Dreams was established to be Montclair’s first source for used parts.
1.3 Keys for Success
Recycled Riding Dreams has the keys to its success:
Refer customers.
Exceeding customer’s expectations in terms of quality, timeliness, and price
clair de lune (moonlight in French), is a new, European influenced lingerie boutique that will provide high quality lingerie in a wide array of sizes and styles with exceptional customer service. The 1,300-square-foot store will be situated in Hawthorne Plaza in Southern Johnson County in Kansas. It is surrounded by upscale retailers and high traffic counts.
Competition:
Kansas City’s intimate apparel market is smaller than other markets. There are discount and mass merchandisers that sell lower quality brands. There are department stores that carry better brands but offer smaller sizes and less customer service. 10 Victoria’s Secret stores cater to 18-34 year olds with inconsistent quality products and poorly trained staff. There are not lingerie boutiques that cater to the higher income areas of south Johnson County in Kansas or south Kansas City in Missouri.
Market Potential:
Based on spending patterns in lingerie, Sections 4.1 & 4.2 of the business plan identify three key target groups. These three target groups are:
Women aged 25-59 have a household income of $75K+
Women 18-24
Brides
Claire de lune has identified a common psychographic component in all three groups: the Intimate Clothing Enthusiasts (IAE). An IAE woman is someone who is passionate about her lingerie enough to want to shop in a specialty store and not at Wal-Mart.
Within a radius radius of five miles of our store, there are many potential customers that fit these criteria. This attracts Hawthorne Plaza buyers for impulse purchases and a fifteen-mile radius for destination traffic. See section 4.1.
Unique Selling Proposition:
One column in ‘#8220’ Dear Abby referred to a bra shopper who was desperate for a bra. She complained that if a woman is a 32-A, and doesn’t really need a bra, she can have her choice of black, beige navy, shocking pink and yellow, as well plaids, leopard prints, polka dots, and white. If a woman is 42-D or more and needs a bra all day, she can choose from ‘#8211’ white.
Claire de lune will solve the woman’s dilemma. They offer a wide range in styles and sizes that are not available elsewhere in Kansas City. Claire de lune sells lingerie in a variety of prices, from moderately to very expensive. These lingerie lines are well-known for high quality silks, fine laces and excellent craftsmanship. By educating the Victoria’’s Secret shopper on the superior quality, durability, construction, and fit of the product, we will be able up-sell them to a better quality product. A full description of clair de lune’s product offerings can be found in Sections 3.1 and 5.1.
clair-de-lune’s highly skilled personnel will get the customer’’s individual needs into consideration and offer personalized bra fittings as well as other special services. See Section 5.1.
Vision and Leadership:
Terry Levine, sole owner of the company, brings more than 20 years’ experience in marketing and advertising. This knowledge will be invaluable in helping to analyse customer and market potentials and in developing a strong marketing plan. She is a skilled media strategist and has an excellent grasp of numbers. She will use her negotiation and relationship building skills to help clients and vendors. She is an expert in cost control and has a natural knack for analyzing the bottom line.
Terry will be supported in her inventory management decisions with the help of Susan Nethero, the owner of Intimacy, Atlanta’s award-winning lingerie shop. She will also serve as a consultant on start-up inventory and other operational issues. Her status as an icon in her field is well-known by both vendors and customers.
Financial Projections:
Clar de lune is expecting to generate $439,000. It also has ambitious growth projections of 15% and 17% for the second and third years. These are fueled by aggressive marketing and expanded product lines.
The store is expected become profitable within the second year.
1.1 Objectives
The goal is to create a shopping atmosphere where men (and women) can feel at ease, pampered, and stimulated by the large selection of options that are available.
Superior customer service is essential to encourage word-of-mouth referrals and repeat sales.
To give each customer personal attention.
To have 50% of all customers returning within six (6)months of their first purchase.
To be included in the consideration for all IAE purchases in south Kansas City and Johnson County before the end of year 2.
To make Clar de lune by the end year one the top destination for bridal lingerie.
To have first year gross sales of $425,000.
To increase the business by 15% over the next two years.
1.2 Mission
claire de lune specializes in specialty lingerie and offers sizes, labels and styles that are not currently available in Kansas City. It fills the gap between Victoria’s Secret and department stores.
Our mission is simple: to offer the discerning lingerie shopper what she wants, whether it is fit, comfort or style. We do this in a fun, exciting and satisfying environment.
We want to connect with the Intimate Aparel Enthusiasts, (IAE) in a way that creates the impression that clair de lune feels like “my lingerie boutique”.
1.3 Keys for Success
Provide high-quality products with cutting-edge designs that aren’t available in other Kansas City markets.
Locate a store in a location that is highly visible and attracts impulse buyers. It is located in a well-known, easily accessible location and caters to women’s apparel, bridal, and other specialties.
Understand clair de lune’s target customer to ensure that the correct product mix is available to meet their needs.
Offer a wide range of sizes, including larger sizes for those who are growing plus sizes.
Provide superior customer service and personal attention to encourage word-of-mouth referrals and increase repeat business.
Continuously monitor inventory levels, and make adjustments as needed.
Educate and advise customers on proper fitting and the quality/value relationship of some of the higher priced (likely European) brands.
Customers will not be intimidated by higher-priced offerings if you offer a range of prices.
To increase impulse sales, change in-store and windows displays often to create the impression that there is always something at claire de lune.
Kingfishers, a retail Fly Shop, offers guided tours and supplies as well as fishing/hunting cabins for Anglers and Hunters who visit our state from around the world. We are centrally situated in the heart of this popular area, at Highway frontage on one the busiest roads. We are an ideal base camp, meeting place and location for success.
Ausable and Brassie Wulff are the new owners. They purchased a modestly successful fly shop, renovated it, re-packaged it and turned it into a great destination spot for fly fishing enthusiasts across the south.
Our competitive edge is tremendous. We have a unique advantage in advertising due to our location, advertising techniques and customer ‘interest points’. Because we are experts at fly fishing these rivers, we can stock the right supplies and give expert advice to customers so they can enjoy their fishing vacations. Even novice fisherman can be converted by our welcoming and supportive attitude. Our lodging is not only affordable, but we also have some of the most exclusive and luxurious lodging in the region. We are close to 4 major blue-ribbon rivers as well as the world’s most popular Trout River. Our excellent location, the ambience of our store, but most importantly our attitude, are the keys to success.
This plan will explain what the business requires to start a successful venture. It also explains how we plan to accomplish it. It shows that even if we use conservative projections, there will be positive cash flows and a huge gross margin of over 50% as well as steady/solid growth. In the first year we will make a small profit, but over time our profits will grow steadily. Our projections are calculated based on past performance under the previous owner. He freely admits that he hasn’t maximized the profits potential of his business. These projections are conservative and will allow us to surpass industry standards in almost all areas.
In order to fund the purchase, renovation, and restocking of the business, the owners are contributing $64,000. We also seek a 10-year loan for $513,000 secured by the owners’ collateral (3 houses) at 8% interest.
1.1 Objectives
To return the business to its past success and maximize the revenue and profitability, there are several key objectives that we must accomplish. To accomplish this, our objectives are:
Advertisement and Web presence will double the number and quality of customers who enter the building each year. In addition, customer traffic will increase by 20% each year for five consecutive years.
Remodeling retail space, re-merchandising products and improving flow patterns are ways to increase floor sales.
To maximise all income sources in the local area by offering hunting products during fall and winter to the confirmed large number of hunters. This increases revenue by at most 25% the first year, 33% second year, and 40% third year.
To reinstate the guide service for anglers, booking a minimum of 125 trips the first year using independently contracted guides and 1 employed guide, 250 the second year by using independently contracted guides and 1-2 employed guides, and 300+ the third year by using independently contracted and 1-2 employed guides under the Kingfishers Outfitters’ License. We will also increase market share and revenue by renting 2-3 boats to anglers who don’t want professional guide services.
To gain market share and increase revenue by offering quality lodging at affordable rates in the most attractive location for hunters and anglers. For the first five years, we would build 5 log cabins and add one each year until Year 3. As each component complements the other, we can increase revenue from guide trips/product sales as well as lodging.
1.2 Mission
Provide an Outdoorsman’s and Angler’s Shop where the customer is first and foremost… where patience is encouraged and everyone we meet is a friend… Where questions can be answered without being demeaning and where cold stares are not tolerated…
where you are asked to stay for a cup of coffee rather than just asked for your money and shown the door. Kingfishers is committed to providing Anglers as well as Hunters with the equipment they need, the knowledge they require, and experiences that make them want return.
1.3 Keys for Success
The four main keys to success in retail fly shop and hunting store business are:
Located in Centrally located within minutes from 5 major Trout Rims and 4,000+ acres of public land. We are situated on the main highway that connects Yellowstone National Park to Glacier National Park. It also leads you to one of the most popular tourist attractions in our state.
Quality/Variety Of Products and Services: Both anglers & hunters can find top-quality, budget-priced goods here. We also offer guide services, boat rental, lodging, and boat rentals. We also offer services and products that are exclusive to this shop.
Atmosphere We have built our store in a log cabin that was once a log house. It is a symbol of our state and what it stands for. It is spacious and warm, with a comfortable atmosphere that encourages stress-free sales.
Visibility/Marketing: Kingfishers is located on one of the busiest highways in the southwest portion of our state. In the spring, winter and fall months, the store is visited daily by between 3000-4000 vehicles. Passive (billboards, etc.) and active (directmail, commercials,sales etc. advertising will be used to attract customers from within and outside of the state.
Bride’s Entryage is a boutique that specializes in wedding attire. Most retail bridal shops only focus on selling wedding dresses, but we are focused on all things. We will also cater to the mothers and daughters of the bride and the groom, the bridesmaids, the flower girls, and the fathers of the couple. We will also supply accessories for the women in the bridal party.
Bride’s Entourage was registered as a single-member LLC in Oregon. Dorina Thakker is its sole owner. The purpose of this business plan is to secure start-up financing. The company should reach break-even in the fourth month of operation, according to our projections.
The projections outlined within this business plan indicate sufficient funds for repayment of the requested loan.
1.1 Objectives
Bride’s Entourage has the following objectives:
To be the primary one-stop-shop for the female members of a bridal party once the bride has purchased her gown (i.e. Mother of a bride, mother to the groom, bridesmaids flower girls, footwear and accessories.
To see strong sales in the first twelve month of operation.
To achieve sales of more than twice the level of the previous year and to earn at least 10% net income in Year 3.
1.2 Mission
Bride’s Entourage is an online boutique that sells attire and accessories to female bridal attendants. We believe in providing superior customer service and creating a shopping experience that is relaxed and pleasurable. We believe in creating a work environment that is both fun and professional for our employees. This allows them to be reliable and valuable to our customers.
1.3 Keys to Success
Bride’s entourage is essential for success in this business.
Generate and preserve a reputation of being the one-stop-shop for bridal purchases beyond the wedding gown.
To establish a strong referral system among other members of the bridal industry,
Provide stellar customer service.
Keep an inventory mix that is constantly changing.
Tucson is an Arizona start-up located in Tucson’s West end. The company specializes in the repair and sales of home electronics, specifically home entertainment electronics, including TV, DVDs VCRs and CD players.
People who value their entertainment equipment will be our target audience. We’ll also focus on people who own more expensive electronics and where repairs would be cheaper than replacing them. For example, many low-end VCRs are so cheap that it is more economical and more convenient to buy a new one than to have an existing one repaired.
James Munroe (retired Navy Commander) is the founder and manager of the company. He holds an engineering degree from University of Texas-Austin in electrical engineering. He is an electronics technician certified by various brands. His son will assist him in running the business and growing it.
1.1 Objectives
Tucson Electronics (TE), a growth-oriented company, is a great example of entrepreneurship. Its goal over the next ten years is to be a leader in TV/VCR/home Stereo repair in the region, with stores in Tucson and Phoenix. The following are the goals for Tucson Electronics over the next three-years:
Achieve steady growth in sales revenues by year three.
By year five, you will have a market share of 20% in the Tucson area.
Expand product lines to include authorized satellite installation and new home entertainment electronic sales.
1.2 Mission
Tucson Electronics mission is to provide affordable, high-quality and efficient TV/DVD/VCR repairs and other home electronics services at a fair price. Trust is the most important aspect to our business. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness and time to completion, and discover new ways to exceed the expectations of our customers while doing so at the lowest possible cost.
1.3 Keys for Success
One customer is all that is needed to build a client base in the TV/VCR repair sector. This can be done mostly through established marketing techniques (ads or billboards). The keys to success in Tucson Electronics are these:
High-quality work.
Pay attention at all times to professional appearances
Knowledgeable technicians that are friendly, customer oriented, and will take the time to explain to customers the intricate nature of our business and our work.
Maintaining a highly aggressive managerial oversight on costs to provide our services at the lowest price.