The Coffee Break will launch to offer convenience while maintaining nutrition. Market research has shown a promising demographic, especially among females and those over 55. We will meet their demands by serving great food at a reasonable price. For those who want to unwind from the hustle and bustle of their day, The Coffee Break will offer a small coffee bar, soda fountain, ice cream case, and a snack menu.
Our main target markets include students, business people and tourists. All of these markets are growing in size, and demand. Our prime location will facilitate convenience to many of our customers.
1.1 Mission
The Coffee Break will be a model for local standards. To make it convenient and easy, convenience stores and ice cream shops will no more be offered separately. No matter how busy a customer is, they will all feel at home at The Coffee Break. They are sure to return for the same level of comfort.
Success keys 1.2
Here are the keys to success for The Coffee Break
- It is located near several small businesses and universities. The customer base will continue to grow.
- First area convenience store to incorporate a nostalgic setting.
- Flexible hours are available to accommodate peak- and offpeak customers.
- Unique and high quality goods at reasonable rates
1.3 Objectives
Coffee Break is a convenience store that will serve busy students, local workers, and tourists. It will soon rise to be the trendy place to shop for quick needs and a little relaxation to a busy day. The Coffee Break is a coffee break that will help you achieve this.
- Generate $218,000 of sales in year 1, with an 11% growth rate for the next four years.
- Each year, you should achieve a gross margin of at minimum 55%.
- Show a net profit of $20,000 by the end of the year 1.