The Coffee Break will launch to offer convenience while maintaining nutrition. Market research has shown a promising demographic, especially among females and those over 55. We will meet their demands by serving great food at a reasonable price. For those who want to unwind from the hustle and bustle of their day, The Coffee Break will offer a small coffee bar, soda fountain, ice cream case, and a snack menu.
Our main target markets include students, business people and tourists. All of these markets are growing in size, and demand. Our prime location will facilitate convenience to many of our customers.
1.1 Mission
The Coffee Break will be a model for local standards. To make it convenient and easy, convenience stores and ice cream shops will no more be offered separately. No matter how busy a customer is, they will all feel at home at The Coffee Break. They are sure to return for the same level of comfort.
Success keys 1.2
Here are the keys to success for The Coffee Break
It is located near several small businesses and universities. The customer base will continue to grow.
First area convenience store to incorporate a nostalgic setting.
Flexible hours are available to accommodate peak- and offpeak customers.
Unique and high quality goods at reasonable rates
1.3 Objectives
Coffee Break is a convenience store that will serve busy students, local workers, and tourists. It will soon rise to be the trendy place to shop for quick needs and a little relaxation to a busy day. The Coffee Break is a coffee break that will help you achieve this.
Generate $218,000 of sales in year 1, with an 11% growth rate for the next four years.
Each year, you should achieve a gross margin of at minimum 55%.
Show a net profit of $20,000 by the end of the year 1.
Last Frontier Market is a market that offers organic, locally grown produce, chemical free and preservative-free groceries as well as cruelty-free and eco-friendly body care. All of our products can be used as healthy alternatives to those found in traditional grocery chains. The market is located in Richmond’s Willow Creek Section, and will serve more than 25,000 residents. Market was created in response to growing demand for natural foods in the area.
The Last Frontier Market can take advantage of the Willow Creek Retail Area’s foot traffic, which is also home to numerous art and crafts shops. The area is known for supporting progressive causes as well as businesses. The market will offer a relaxed environment for shoppers and people to meet.
Additionally, it will be the closest market to the area. The closest competing natural food store to the Willow Creek area is a twenty minute drive.
The Last Frontier Market is committed to giving back to the community. We will take part in community projects as well as host fund-raisers for local services.
1.1 Objectives
We provide fresh, organic fruits and veggies to our customers.
Offer food that is free of artificial colors, flavors, and additives
Sell earth-friendly cleanser, pure, natural supplement, and gentle, crueltyfree body care products.
Support organic farms that preserve the purity of our earth and water.
1.2 Mission
The Last Frontier Market is committed to providing the highest quality, fresh and natural food, health and wellness products. Our staff is helpful, friendly, and always available to answer questions.
The idea of keeping pictures in a scrapbook is not new. However, acid and other wood byproducts can cause damage to photographs. Ever notice an older photograph that has yellowed and fading? In recent years new technology in acid-free and lignin-free paper has revolutionized this method of preserving photographs and has made “scrap booking” even more popular as a hobby. Today’s scrap books are bright and colorful. It’s an incredible way to preserve precious memories and put them on display, rather than letting them fade in a box of photos.
There is frustration in finding supplies, despite the rising popularity of scrapbooks as hobbies. There may be limited stock in local craft shops, even if they don’t specialize. Additionally, store clerks may not have the knowledge or experience to answer questions or explain the different techniques about scrap books.
It’s Scrappy! We will strive to provide high quality scrap book supplies at competitive rates. Owner and employees will strive to keep informed about the latest products, tools, and techniques for creating scrapbooks and establish themselves as the only stop for all scrappers in the area.
1.1 Keys to Success
Supply Available:Offering local supplies to customers will make The Scrappy! THE place to shop for scrap books supplies.
Price It’s scrappy! offers competitive pricing and will attempt to keep prices as low as possible for most of the local scrap book categories. We have created a method that allows us to track prices and compare them to those of our suppliers. This will be continually reviewed and updated to ensure we achieve our lowest possible price.
Classes:It’s Scrappy! will offer a wide range of classes to teach customers of all ages and skill levels in the art of scrap books. To help customers create scrapbook pages they are proud of, the staff will keep abreast with the latest scrap book techniques.
Page design: Customers that don’t want to make their own scrapbooks will find It’s Scrappy! can offer one-to-one consultations to help them create and customize scrapbook pages.
The store is in a rapidly-growing area with many new businesses opening every day. The building is located in an area that is both convenient and accessible.
1.2 Mission
Is Scrappy!! exists to provide an enjoyable and supportive environment for customers who want to create scrap books that will help them preserve their photo memories for a lifetime.
1.3 Objectives
Focus on customer satisfaction by stocking our store with items they cannot find anywhere in our area along with the items that they can.
Comparing prices from our suppliers with those of competitors will allow us keep our prices lower and attract more customers.
Keeping on top of the newest trends and techniques in the scrap books world by attending classes and subscribing to magazines.
Southeast Racing Parts (SRP), is a North Carolina-based, brick and mortar automobile racing parts brick & mortar and mailorder organization. SRP will continue to be small to give customers unparalleled attention. Southeast Racing Parts becomes the leading destination for novice racing parts and entry-level parts.
The Market
Southeast Racing Parts is excited to be a part of this growing market. Motorsports has experienced explosive growth in America over the last decade. It is the fastest-growing sport in America. The market is worth approximately $1.5 billion annually. Recent data indicates that nearly 385,000 people have participated and competed at organized motorsport events. However, there are many more people who have built their cars but not competed in organized events. Motorsports coverage on TV has increased significantly, helping to drive growth. SRP’s preferred location is the Carolinas, which has seen record population growth of 25% over the past decade.
The Organization
Southeast Racing Parts is founded on the idea that maintaining satisfied customers is essential to the financial health of the organization. SRP will strive to exceed the expectations of all customers in all transactions. Southeast Racing Parts, through sponsorship or participation, will remain active in the racing scene.
Products, Services, and Delivery
SRP will offer a catalog and mail order service. This catalog will be four-color and the cost of subsequent editions will be evaluated to determine if this format is economically feasible. SRP offers engine and chassis replacements for a wide range cars. Safety equipment, as well as set up equipment, will be offered by SRP. You will find all the top brands as well as a variety of generic parts. SRP will provide coil rating services and scale services for race cars.
Financials
Southeast Racing Parts will be profitable from month one. Margins are forecasted to be respectable. Year one sales will be exceptional with a steady growth rate for the first five years.
Southeast Racing Parts presents a great opportunity. It combines customer-focused business with a dynamic industry. Motorsports are growing in popularity in America with more people participating. Even for those who are not true participants, it is now “cool” to have your car “tweaked out” even just for aesthetics. An investment in Southeast Racing Parts is a high growth, reasonable risk opportunity.
1.1 Objectives
Southeast Racing Parts is the best place to buy entry-level/novice race supplies in the Carolinas.
To achieve a modest first gross profit margin, increase that by at minimum 1% per calendar year until we reach our final goal.
To sell a significant product amount in the first one year.
To maintain a solid growth rate per year for the first five years.
1.2 Mission
Southeast Racing Parts strives to offer racing products that provide value and performance. We wish to establish a successful partnership with our customers, our employees, and our suppliers that respects the interests and goals of each party.
We are committed to providing the best possible service to our customers and will continue to improve on what is already available.
Our customers choosing us to fulfill their expectations in price, selection and service will be our measure of success.
1.3 Keys to Success
To be successful in this business, you must:
Be an active member of the racing community; i.e., attend functions at local race tracks, attend regional and national trade shows.
Send your products immediately
As opposed to large mail order companies’ ‘#8220’ mentality, we work with our customers one-on-one.
Luna’’s is a new convenience store located near Aspen Estates, Jenniville. Aspen Estates a new housing complex aimed at young couples and high-income individuals. This offers a tremendous opportunity for the shop. A typical household’s income is between $85,000 and $100,000. It is also the only grocery store located within two blocks of the housing development.
It is a start up company that Heidi Renner and Thomas Renner own. Thomas and Heidi make an ideal business partnership. Heidi has 15 years experience in retail food and Thomas is a certified accountant. He will manage the financial side of business while Heidi will oversee day to day operations.
Luna’s will sell a variety of fresh, organic produce as well as staples and prepackaged fresh foods and pastries. Newspapers, pet food, medicine, and other beauty and health products will also be available. Luna’’s plans to convert a portion of their store into a cafe. The cafe will have seating for approximately 20 people and will provide breakfast, lunch, coffee, tea, cold drinks and pastries.
Luna is a competitive edge because of its location and its emphasis on customer service. The owners also have a lot of experience and knowledge.
1.1 Mission
Luna’s Convenience Shop is a convenience store that sells packaged food, frozen foods, and other non-food items to Aspen Estates residents and the surrounding communities. The store will be fair priced and produce a healthy profit.
1.2 Objectives
1. To make Luna’’s the preferred convenience store in Aspen Estates, and surrounding neighborhoods.
2. To reach break-even within the first year.
3. To earn a net loss of 5% in the third and fourth years.
Success Keys 1.3
Here are the keys to success
1. Aspen Estates residents are convinced Luna’s is “their”′ convenience.
2. Turnover inventory an average of 15 to 20 times annually
3. To supply a large supply of groceries, food, as well as necessary household items.
NALB Creative Center (NCC) is the place where artists meet. NALB is an acronym for “No Artist Left Behind,” with our company by-line stating: “Live Your Art.” NCC is a specialty retail store offering a large array of artists’ materials and supplies, crafters’ needs, a gallery, and an education center. NCC will be a comfortable facility that will inspire, support and encourage amateurs as well as professionals and crafters from the Big Island art scene. NALB will sponsor art competitions and fairs, as well as scholarships for artists who wish to continue their education. NALB will facilitate, organize and offer creative workshops and classes in a variety of techniques and media.
The Market
NALB leads in a growing and exciting market. Only two stores currently exist on Hawaii offering only art and craft supplies. Neither of these stores is able to offer education and hands-on opportunities. Both do not actively support the artists community. NALB also cannot provide the level of customer support they can. NALB is unique in that it is run by artists and is the only art supply shop on the island. NALB Creative Centre will reach out to the increasing number of West Hawaii’s professional artists. We will also fill the needs of the growing market of retirees (100% growth in the last three years) many of whom have settled in Kona because of the thriving art community that exists here. NALB will market actively with teachers and students within the expanding private and public education systems.
The Organization
NALB is owned and operated by practicing artists. It is founded on the idea that maintaining satisfied customers is essential to the bottom line. NALB Creative Center will make every effort to satisfy all customers with all transactions. To maintain a presence within the art and craft community and close relationships to customers, NCC will be an active member of the local art scene through participation and education. The latest trends and products will be taught to staff at NALB. NALB’8217’s owners will be able to anticipate and create consumer trends through creative work.
Products, Services, Delivery
NALB will open a store in the commercial area between Costco, Home Depot and Home Depot. The store will measure 3,000 square feet. Many of the original tenants were cabinetmakers. NALB will have the floor space to offer a wide variety of art and craft supplies. Due to our size, we will also have the purchasing power to buy from manufacturers directly, thus avoiding middle man mark-ups. We will offer discounts to regular customers. All orders above $300 will receive free delivery to North Kona. NALB will offer Artist’s Oasis vacations to travelers by organizing local accommodations, renting equipment, selling materials, and providing maps and guides.
Financials
NCC expects to make modest profits starting in month 1. A wholesale buying option will ensure that margins of 50% are possible. The first full year’s sales will exceed $300,000. We are projecting conservatively a growth rate of 5% the first three years and 20% thereafter, even though existing art supply stores are reporting growth of over 30%. We have great vision, even though we budget conservatively.
1.1 Objectives
Customer Satisfaction: To create a shopping environment that caters to the needs of the art and craft community of the Big Island by offering knowledgeable and professional customer service. We aim to measure customer satisfaction through repeat business (our goal for 50% of our customers to return within six months for an additional order) and multiple sales (our target is 30% of all sales that are accompanied with an additional purchase).
To achieve 80% market share and be the top art and craft supplier in the island.
To reach a profit margin of 50% within the first one year.
To be an active, vocal member of the community.
To create, in years two and 3, Artist’s Oasis for Hawaii. This program would provide local accommodation and rental of materials for visiting/vacationing artist.
Success keys 1.2
We must do these things in order to make NALB Creative Center a success:
We will ensure 100% satisfaction for our customers and suppliers.
Advertising and promotion in areas where our target audience will hear about our store.
Continuously review our inventory and sales and adjust our inventory levels accordingly.
Provide products that have the highest quality, reliability and quality. Our competitors must offer more premium products than we do. Offer loss leaders and other promotions that bring customers into the store to buy goods, explore our line of services, and sign up for future events.
Be a member of our community.
Provide in store classes, demonstrations or events.
1.3 Mission
NALB Creative Centre’s mission it to support and help the community of artists, crafters and craftspeople by offering quality, brand-name supplies to satisfy customer needs. By hosting and supporting shows and classes; and by promoting the island to be an artist’s oasis and destination.
We will strive, constantly, to supply what the consumer is asking for; we will continually review what is available in the marketplace. We will be able to offer the services and products you need. We will maintain NALB as a place for artists to gather.
Our customers will define success as their trust in us and their ability to deliver on their price, service, or selection expectations.
Passion Soles is a women-only shoe store in Eugene, OR. Eugene needs a high-end shoe store that caters to women. The current selection is not sufficient. Women looking for a unique pair of shoes have to travel to Portland often in order to find them.
Passion Soles will stock a vast array of shoes. Generally, the size of Passion Soles’ selection is cost prohibitive due to all the different sizes that must be stocked per style. Passion Soles operates a unique business model which allows them to offer an extensive selection for a low price, stocking only one size per design. Passion Soles works with a wholesaler to ensure that they have the ability to deliver the customer’s desired size within two working days. Additional charges may apply for overnight shipping.
Passion Soles will take advantage of Holly Heels’’s knowledge about the women’s shoe retail industry to gain market share. Profitability will be achieved by the end of month ten, and revenue will exceed $284,000 in year three.
1.1 Keys for Success
A high-end shoe store for women with a wide selection of products and customer care is key to your success.
1.2 Objectives
The following are the goals for the first 3 years of operation:
To create a product-based retailer store with the primary goal of exceeding customer’s expectations.
To increase our client base by 20% annually through exceptional customer service and selection.
It is necessary to have a sustainable cash flow in order to start up a business.
1.3 Mission
Passion Soles’#8217 mission is to provide Eugene an exclusive selection of women’s shoes and exceptional customer service. We are here to retain and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed our customers’ expectations.
New construction of upscale residential housing in Boston has been robust in recent years, leading to the formation of new communities in need of neighborhood stores and services. Retail businesses have the opportunity to capitalize on this trend and adapt to the changing demographics as they see new opportunities.
Objective:
Vino Maestro is a full-service retailer of fine wines in Boston. It will stand out from the rest and grab market share by securing prime location in a new Boston residential area. It will adopt the best practices of other retailers, including excellent customer service and a wide selection of high-quality inventory.
1.1 Mission
Our mission will be to be the best spot to buy wine in Boston. We will measure this by the growth of sales and the ratings and opinions we receive in the media. Inventory and sales records will be computerized, to allow the company to identify and exploit best selling products, match volumes and profitability to service levels, anticipate demand, manage cash flows, assist with revenue growth plans, and optimize supplier/distributor relationships.
Goals:
Earn and maintain Vino Maestro’s title as one among the best in the Boston wine- and spirits retail trade.
Minimum gross profit margins of 30% (retail prices less wholesale costs) are established from the beginning.
Within three years, you can achieve a profitable return on your investment.
Over the life of your lease, you will earn a 15% return on investment
Popular culture does not have to be local anymore. Cable television, syndicated radio broadcasts, and internet have enabled a world where fashion statements from New York City can be made in just days in small cities across the country. The rapidity of our telecommunication system has raised young customers’s expectations and increased their demand for products that express their cultural identity.
This plan describes how SmokeJumpers will offer youth customers products and clothing that are both popular in large cities but not locally.
The target customer is “Generation Y,” age 11-18, who listens to alternative music, participates in youth sports like skateboarding and snowboarding, and looks toward alternative clothing trends in large urban areas for inspiration. SmokeJumpers will bring you the latest fashions in clothing, footwear and other products.
Mission
The mission of SmokeJumpers is to offer distinctive youth-oriented fashion and products to our target customers.
Keys to Success
Accessible store that will always have something you need.
A strong vendor relationship will enable you to ship your orders quickly.
Advertising to target customers should be a successful strategy.
Create a store image our target customers find attractive and fashionable.
Gaian Adventure Fabric and Notions operates both in brick and mortar and online. It is based in Eugene, OR. Gaian, as the name suggests, sells outdoor fabrics. Gaian’s selection will be among the most extensive on the Web. Gaian will be focusing on creating a simple and engaging website. Having an easily navigated, simple to use, website is key for transforming lookers into customers. The entire Web inventory is available at the brick-and-mortar store in Eugene, which is an outdoorsy community. While most business will be conducted online, brick-and-mortar sales will still provide revenue.
Gaian Adventure fabric and Notions will quickly grow their market share thanks to seasoned management, and a professionally-developed website. Gaian will reach profitability in the first year.
1.1 Objectives
These are the objectives for the first three year of operation:
To create a start-up business whose primary goal is to exceed customer’s expectations.
Superior performance can increase the number client served by 20%
To develop a sustainable business, surviving off of its own cash flow.
1.2 Mission
Gaian Adventure fabrics and notions’ mission is provide outdoor fabric, notions and accessories to customers. We exist to attract and maintain customers. If we follow this maxim, all else will follow. Our services will meet or exceed customer expectations.