Tag Archives: store

Businnes Plan

Office Furniture Store Business Plan


Office Furniture Store Business Plan


WorkChairs, an ergonomic product business based in Studio City (California), focuses on selling hard to find ergonomic products to both their local community and online. WorkChairs is owned by Jake and Lisa Wilson, and is a corporation with one other employee, Peter Wilson.

WorkChairs will utilize two sales channels and concentrate on niche products that solve ergonomic issues. These problems have become more common since people use computers more often in their day to work. WorkChairs will use traditional local marketing and sales methods to establish a strong local customer base within the home office, small businesses, and large business community. WorkChairs will also have an online shop to supplement their business and benefit from drop-shipping manufacturer relationships.

WorkChairs follows a conservative financial strategy with low expenses and low payroll. They also have a conservative sales forecast. WorkChairs will keep a positive balance in cash while gradually growing total cash and company wealth.

1.1 Mission

WorkChairs retails specialty ergonomic products both in the local market as well as online. Our mission is to supply quality products to fulfill our customers’ desire for a work environment that is injury- and pain-free. Our goal is satisfaction and solving problems for our customers by offering great products at an economical price.

We are proud to educate our customers about ergonomic issues, so that they don’t experience pain or discomfort in the future. We find doing this is rewarding in a personal and business sense.

1.2 Keys to Success

  • Specialty products are not available at large-box retailers like Office Max, Office Depot and Staples. We want niche products that can’t be found at these stores, because we can’t compete with them on price.
  • Provide excellent customer service. It can be hard to find customers with enough awareness of the health consequences of regular office work to understand that ergonomic products are necessary. Once we find them, we must make them happy and keep their business coming back to us for any future products.
  • To ensure we maintain low expenses and a slow growth rate, we must keep it organic.
  • We created a simple-to-use website to educate our customers and potential clients, as well as sell our products effectively.

1.3 Objectives

  • After six months of operation, it is possible to become financially independent.
  • The market leader for specialty ergonomic products within the local market. There is no official measurement, but it should be relatively easy to guess how our few competitors are doing.
  • Your website must be ranked amongst the top five websites offering specialty ergonomic products in terms of both sales and traffic. Unfortunately, we cannot get sales statistics from other competitors. However, we are able to judge their traffic levels based their search engine place, pay per Click advertising, links in their site and Google Pagerank. From there we can guess at how well their site converts visitors into sales.
  • Have fun helping our customers work in a safer and more comfortable work environment.


Businnes Plan

Vintage Store Business Plan – Lean


Vintage Store Business Plan - Lean



Value Proposition


541 Vintage is a boutique that specializes in curated vintage clothing items. These can be found in-store or online. We offer clothing that isn’t commonly found in the fast-fashion industry. This allows people to express their individual style. This allows our customers to save money and reduce waste while still looking great.


The Issue


Eugene offers a few shopping options in the resale market, but many consumers complain about the overwhelming number of low-quality or overpriced options available. It can be difficult to navigate through the stores.


The Solution


An eclectic collection of vintage clothing, accessories, belts/bags, and records. Our aim is to provide unique and unusual items at affordable prices. We also offer superior customer service, which brings us consistent customers.


Target Market


The 541 Vintage’s primary market is young adults who are looking for unique and well-made clothing at a reasonable price. Common characteristics include:


  1. Interest in fashion, collection, and design.

  2. To stand out from the rest

  3. Interest in hunting for a vintage item for a bargain.

  4. To support resale as well as sustainable fashion.


The secondary target market is shoppers that love to hunt for a treasure or a bargain.


Competitors & Differentiation


Latest Alternatives


  • Several chain thrift stores (St Vincent de Paul, Buffalo Exchange, Plato’s Closet)

  • A few local vintage clothing shops (Eugene Jeans N.E.S.T. )

  • High-end clothing and vintage furniture thrift store (Oak Street Vintage).

  • Online-Web vintage clothing thrift shops (threadUP, Mercari, Etsy, eBay)


Why Use Us?


Each year, the amount of clothing that is thrown away rises. People are also buying clothing that is not:


  1. Seen by other people

  2. Made of lesser quality and constructed cheaply
  3. Contributes often towards poor working conditions for marginalized groups across the globe.


Thankfully, buying recycled items means that cheaply made fast-fashion pieces are kept out of the landfill while you stand out from the crowd in authentic vintage clothes. 541 has an extensive selection of carefully picked items in-store as well as online. Vintage has history, vintage has character, and vintage is synonymous with quality.


Funding Needs


The average rent for 700 sq feet of space in Willamette or East 7th is $14.61/YR. Rent is estimated at $9,900 per calendar year and $825 per per month. This does not include utilities and janitorial services. Remodeling retail space will be funded with $5,000. The initial inventory cost will be $15,000. The marketing cost to launch the business is approximately $2,000. The initial operational costs for 1 year include bills, salaries, and other expenses. They total $25,000.


Initial funding is required for $56,900.


Sales Channels


  1. Retail location


  2. Website

  3. Instagram

  4. Google Ads

  5. Facebook


    6. Marketing Activities


    1. Google Ads

    2. Instagram

    3. Ads on Facebook

    4. Affiliates/Influencers

    5. Website

    6. Blogs/Newspaper

    7. Flyers/Signage


    Financial Projections


    Ongoing expenses will include utilities, employee salary, taxes, advertising, and insurance. The store will need to have a constant supply of merchandise in order to function effectively. Another cost that will remain constant is advertising expenses. This includes website maintenance, paid ads, and affiliate/influencer contract costs.


    Revenue:


    • 2023: $65,000

    • 2023: $74,000

    • 2024: $87,000


    Expenses/Costs:


    • 2023: $56,900

    • 2023: $60,000

    • 2024: $70,000


    Profit:


    • 2023: $8,100

    • 2023: $14,000

    • 2024: $17,000


    Milestones


    • Obtain the necessary permits and licences — August 1, 20,23

    • Complete renovations — August 21, 20,23

    • Install shelves for merchandise — August 25, 20,23

    • Add initial store inventory – August 27, 2023

    • Take professional photographs of the space — August 31, 2023

    • Create a site, social media, and Google/Yelp accounts — September 1, 2020

    • Conduct interview and hire initial employees on September 5, 2023

    • Open to business — September 15, 2023

    • Google/Yelp forecast — November 1, 2023

    • Build a relationship tree of vintage clothes suppliers — December 15, 2020

    • Pop-up stand to be added at the local farmer’s market — March 15, 2023


    Team & Key Roles


    Owner/Manager


    Sales Associate/Cashier


    Assists the proprietor in consigning vintage clothes and identifying which items will sell. Operating a POS system to collect payment and maintaining a clean sales floor. Assisting with inventory and tracking, and also creating labels/displays for merchandise.


    Partnerships & Resources


    These partnerships have two goals: to make 541 Vintage more visible to its target market, and to increase 541 Vintage’s share of the local vintage retail industry. This will allow 541 Vintage to expand its inventory and keep it a leading collection of unique vintage items.

    • Donation based stores: Goodwill & Saint Vinnies can be used as a resource for vintage clothing that you then resell.
    • Property Sales: Form relationships with local property sales companies
    • Student Organizations Identify students who have strong fashion and sustainability goals and target them with flyers and emails.
    • University of Oregon Students Students with proof of ID get discounted rates
    • Creation 541 Vintage Fashion Show This allows local fashion designers/artists the opportunity to show their work while having access to 541 Vintage’s stock.

Businnes Plan

Retail Hardware Store Business Plan


Retail Hardware Store Business Plan


Opportunity

Problem

Women now own more than 40% of the homes in the area. A majority of the area’s rentals are also owned and occupied by women. More often than not, it’s a woman who will now head to the hardware store for repair parts and advice. Today’s hardware stores, which are more and more dominated today by mega-store chains than ever, are often cold and uninviting.

Solution

Clara&#8217’s Hardware will sell quality hardware in a friendly, customer-friendly environment. Customers will receive prompt assistance and leave the store ready to do the job right the first time. Clara’s Hardware will also focus on anticipating the seasonal needs of its customers and providing the best products at competitive prices. Clara&#8217’s Hardware will drive an additional 15 minutes to a mega-hardware shop, which is too far and too expensive to entertain.

Market

The demographics of home ownership has changed radically in the South Gate section of Gilmore. Women now own over 40% of the local homes. Women also own 60% of the area’s rental properties. It is more often than not a woman who visits the hardware store to get repair parts or advice. Today’s hardware stores are more dominated by mega-store chains. They are uninviting, cold, and take more driving time. Clara’s Hardware has the unique ability to benefit from this new way of life. Clara&#8217’s Hardware is located conveniently to serve the South Gate region. They offer parts, materials, and advice on any home repair as well as lawn maintenance. The focus is on helping the customer identify what they want as soon as they enter the store.

Competition

Clara’s hardware competes against:

True Value Hardware chain stores: The new True Value hardware stores are designed specifically for women. In addition to better lighting and organization, there’s “an expanded assortment of decorative door knobs and drawer pulls.”

McGukin Hardware was started by mom-and-pop stores. This store stocks hardware, as well as other goods so that women need only go to one place to purchase everything they want.

There are other stores in the area, no one has the same view on this that clara does.

Why Us

Clara believes a local hardware shop can offer a reasonable selection of the most essential product areas, be affordable in pricing, provide an environment that encourages repeat business, and give the customer a pleasant shopping experience.

Expectations

Forecast

The store will be organized to maximize sales and give customers the most attention. The projected growth rate for Clara’s Hardware is quite steady. The store is expected to reach profitability in the sixth months.

Financial Highlights Year-by-Year

You will need financing

Clara Johnson (founder) will donate $80,000.


Businnes Plan

Athletic Shoe Store Franchise Business Plan


Athletic Shoe Store Franchise Business Plan


The City of Coral Springs, Florida will be home to the Athletic Shoes Headquarters at Pine Ridge Square’s Athlete’s Feet store.

There are 29,000 children in school, and over 11,000 of them participate in the 16 structured athletic programs. Within three miles of the proposed site, there are 27 schools offering varying levels of athletic programs.

Within three miles of this center, 57,000 adults are between the ages 20 and 54. This is the peak age group in Florida’s running community. In January’s Walt Disney Marathon & 1/2 Marathon in Orlando, there were approximately 250 participants from Coral Springs, Coconut Creek, and Parkland. This is just one example of the many dedicated runners in the area. Coral Springs doesn’t have any stores that offer serious running shoes or novice runners a good selection.

The Athlete’s Foot will focus on the above two market segments. The Athlete’s Foot will focus on these two primary markets to attract other residents looking for sports shoes.

The store will be at the intersection on University Drive and Wiles Road. The key co-tenants are: Fresh Market, Bed Bath & Beyond, Blockbuster Video, Play It Again Sports (they do not sell athletic shoes), a 10,000 sq. It includes a 10,000 square foot daycare center, a specialty clothing store that sells young men and women’s clothing, a learning centre, four restaurants, and several other youth-oriented business. Kmart is located near the intersection as well as Steinmart and Winn Dixie, McDonald&#8217s, Wendy&#8217’s, Wendy&#8217’s, McDonald&#8217’s, Wendy&#8217’s, three banks, six more restaurants, and three other gas stations. This intersection has approximately 400,000 square feet of retail space. University Drive is being extended north through Boca Raton. Wiles Road is being extended east to Coconut Creek. Around 55,000 cars pass through this intersection each day.

Coral Springs has very little competition. There are many ‘#8220’ Mall stores that cater to fashion-oriented customers who need athletic footwear. They have limited technical knowledge and expertise on running shoes, but they offer very little service. They do not make any effort to capture “sports specific” shoes, such as those used for soccer, baseball, football cleats, and related accessories.

The Athlete&#8217’s Foot will be a franchisee in The Athlete&#8217’s Foot, Inc., a leader in athletic footwear franchising. The Athlete&#8217’s Foot operates over 700 franchised and owned stores in 33 different countries. We receive a comprehensive support package when we become an Athlete’s Foot franchise.

  • Reebok offers special vendor discounts, such as Nike, Reebok Fila, Fila or New Balance, Adidas and Converse, Brooks and Brooks.
  • Assist you in your real estate purchase and negotiation.
  • Proven store design and fixturing.
  • Planned marketing system, assortment direction, coordinated inventory control
  • Seminars and workshops provide comprehensive training in all aspects the business of athletic shoes.
  • Continued support through video, monthly publication, regional meetings, and network with co-franchise
  • Assistance with the local advertising campaign and participation in the National Advertising Program
  • These are the most advanced programs for Research and Development and Fit Technicians.

1.1 Objectives

The Athlete&#8217s Foot business plan has the following objectives:

  1. To be The Athlete’#8217s Foot, the global headquarters for athletic footwear through professional and knowledgeable customer support. Our goal is to provide excellent customer service through repeat business (our goal being that 50% of our customers return within six months for an additional order) and multiple sales. We aim to have 30% and 60% of all non-running sales accompanied by additional purchases.
  2. To become an active participant in the Coral Springs Athletic Community as well as a supporter. We also aim to create a running club for youth and adults to encourage a healthy lifestyle and exercise. Our goal is to have 150 running club members by the end of the 18th month of club operation.
  3. To achieve a 33% growth in sales year 2 and to maintain a minimum of 15% annually thereafter.

1.2 Mission

The Athlete’

s Foot is a retail store specializing in the sale of true athletic footwear for the entire family. The store will focus on the sale of children’s athletic footwear and offer a complete range of running shoes and accessories for both men and women. The store will offer technical advice to help customers choose the best style and fit for their needs. In this city of 100,000, we will be the only fully-serviced athletic footwear shop that offers knowledgeable and quality sales support.

Our mission is to become the central point for the Coral Springs athlete. Coral Springs is home to one of America’s most advanced community athletic programs. The proposed store is within three-miles of approximately 29,000 school-aged kids.

To be able to achieve our headquarters position, sponsorships, seminars, league promotion, and community running programs will all be necessary.

Businnes Plan

Retail Discount Store Business Plan


Retail Discount Store Business Plan


Opportunity

Solution

We’re the solution. The dollar store.

Market

We expect sales to increase steadily as consumers find that they can purchase a variety of quality items at bargain prices. We plan to tap the retail market by offering pricing that encourages quantity buying. Our pricing will also attract consumers with fixed budgets.

Our target market is those with lower incomes in Bend and Redmond. This includes working class individuals, the elderly, and students, many of whom are price conscious and looking to find a value for their dollar.

Competition

Consumers are looking for quality customer care, fair pricing, and a convenient place.

With customer service and localization key components, competition is fierce. It is important to choose the right merchandise for your store.

Why Us?

The Dollar Store offers a wide range of merchandise at affordable prices. Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt. Dollar Store employees will also receive professional treatment. They will enjoy a stimulating work environment and fair pay. The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price.

Expectations

Forecast

The Dollar Store will continue to be open and profitable through year 1. Large capital investments by the owners will give the public a unique and innovative shop that caters to the needs and wants of people on fixed incomes, such as the elderly and low-income families. A strong Dollar Store operation will ensure that it can be self-sufficient.

Financial Highlights by Year

Financing Needed

This is how $120,000 will be broken down:

Ted Brinkman $60,000

Jim Spencer $40,000

Other $20,000


Businnes Plan

Used Book Store Business Plan


Used Book Store Business Plan


Introduction

Flyleaf Books is an innovative used bookstore located in Cleveland, Ohio. Management at Flyleaf Books has set out to increase local market share in used bookstores by offering low prices and a broad selection of products. They also offer a range of services such as buyback/trade programs and hard to find book searches.

Company

Flyleaf will become a limited liability company in Ohio. Mr. James Vinck (a former head librarian at the Philadelphia City Library) and his wife Aracela will jointly own the company.

Mr. Vinck is establishing this firm as a growth-oriented endeavor in order to supplement his retirement, continue meeting people with similar interests, and to leave a viable business to his children. Flyleaf Books will open its first store in Brecksville, an outer suburb of Cleveland. This area is well know for its upscale residents and high-quality establishments. Our warehouse is an ex-furniture store measuring approximately 8,000 square feet. This allows us to stock a lot of inventory.

Products/Services

Flyleaf Books can offer a wide range book, magazine and music selections. This includes just about every conceivable category including fiction, non-fiction, business, science, children’s, hobbies, collecting, and other types of books. Our music selection will concentrate on CD’s as these are the most popular and take up the least amount of floor space. In addition, we will be offering a competitive buy and trade service to assist in lowering our inventory acquisition costs and making our store more attractive to our customers. We also offer a search-and-order service to customers who need to locate hard-to find items. Flyleaf Books’ reading area will be relaxed and will include couches, chairs, and others.

Market

Over the last two years, our market has seen a drop in growth. This is attributed to the overall weak economy. While the overall U.S. retail market grew 4.3%, book store sales rose just 3.6% in last year. Management believes this is a benefit for the used bookstore sector. The used bookstores that are still open for business will become more attractive to customers looking to buy books. Therefore, management believes this may be a good time to get into the industry and gain market share.

The whole bookstore industry is experiencing significant consolidation. The market was previously dominated by small, local stores and regional chains. The emergence of Barnes & Noble’s &#8220: Superstore has helped the largest players gain market share and driven out many independent bookellers.

There is still a place for independent booksellers to create a market position in the used books section. The ‘#8220/superstore’ concept is more difficult to replicate than in a market with low profit margins. This segment tends not to attract big businesses. The local independent booksellers in the used market tend to be more successful than the national chains, as long as they are able to acquire sufficient space to hold an attractive inventory and compete against the national chains.

Financial Considerations

The start-up costs for the store are $178,000 and include one-time fees. These expenses are funded by private investors as well as SBA loans. We expect to operate at a loss the first few months of advertising before we can attract customers. Flyleaf Books will be receiving periodic influxes of cash to cover operating expenses during the first two years as it strives toward sustainable profitability. Funding has been arranged through lending institutions and private investors already. We do not anticipate any cashflow problems in the next 3 years.

1.1 Objectives

These are Flyleaf Books’ goals for the coming three years.

  • Gain profitability by July 2.
  • You can earn approximately $200,000 per year in sales
  • While earning a profit, owners can get a fair salary.

1.2 Keys to Success

Flyleaf Books should keep these points in mind in order to survive, and expand.

  • We must achieve high visibility via media, billboards, or other advertising.

  • To be THE low-cost leader for used books, we must have rigid cost control procedures and incentive programs.
  • We must have the ability to maintain a large inventory and provide excellent customer service in order to attract customers.

    • 1.3 Mission

    Flyleaf Book’s mission is to provide used quality literature of all types at the lowest possible prices in the Cleveland, OH area. Flyleaf Book also strives to create an environment that encourages browsing, relaxation, as well as a place where clients can spend extended time. Flyleaf’s attraction to its customers will be our large selection of books, magazines, used CD’s and our purchasing/buyback option, which lower our book acquisition costs and allows our customers to discard unwanted books/CD’s in exchange for cash.

    Businnes Plan

    Independent Video Store Business Plan


    Independent Video Store Business Plan


    Independent Choice Flicks in Eugene is an alternative video rental location. ICF will rent movies that are not normally available from the larger chains. These include independent releases, film festival movies and films of other arts. Eugene clearly has the market to rent these types of films. This is evident in the city’s general demographics (liberal and educated, college towns) as well the popularity Bijou Arts Cinema, which is a first-run cinema theatre that focuses solely on this type of movie.

    Eugene’s dominant stores have ignored this segment. There are a few movies that might fit this description, but they are rare. It is difficult for large corporations to market this segment with their current business model, which places stores in every city with very similar feel and libraries with a focus on large-scale commercial releases.

    ICF will be able to continue growing steadily towards profitability thanks to ICF’s competitive advantage. This can be seen in two ways. One, it provides exceptional customer service. Two, it supplies movies that have a need in Eugene. Unfortunately, it has not been addressed by other players. The Eugene fringe is a significant portion of the overall population. ICF will be profitable in its first year, and by the third year will have revenues in excess of $230,000.

    1.1 Objectives

    The following are the three-year objectives.

    • To build a movie rental shop whose goal is to exceed customers’ expectations.

    • To create an alternative to the franchise-based movie rental store.

    • Superior selection and customer service are key to increasing the number of clients by 20 percent per annum.

    1.2 Mission

    Independent Choice Flick’s mission is to offer customers independent, non-commercial movies. Our mission is to keep customers happy and attract new ones. All else will fall in line if we live by this principle. We exceed our customers’ expectations.


    Businnes Plan

    Gourmet Food Store Business Plan


    Gourmet Food Store Business Plan


    Sarrica’s Market is a new business located in downtown Moab, Utah. The store is an upscale international grocery and delicatessen with a distinct menu that includes authentic, hard to find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter and check out area, grocery/gift area, and a public restroom.

    The mission of Sarrica’s Market is to provide Moab, Utah’s residents and visitors with a combination of quality, authentic, hard to find, grocery items and prepared foods, with good service and a pleasant atmosphere with the warm feel of an Old-World outdoor market. Our motto is “eat and Enjoy.”

    The deli will provide sandwiches, salads or specialty drinks. Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original hand-sewn items and jewelry. Gift baskets will also be available in the store and over the internet. All of the recipes from the deli will be used to highlight the products sold in the market.

    The specialty and gourmet foods market is booming all across the country. Quality food is what consumers are looking for. Large cities often have sections dedicated to ethnic food and culture. As rural America transitions away from agriculture and natural ressources, to become more dependent on tourism, more people are coming to Moab. These new residents are not able afford the finest ingredients in big cities so they are looking for a rural solution. Many Moab residents and visitors expressed their desire for a local gourmet foods store.

    Sarrica&#8217’s Market will provide customers with a combination of a ‘#8220’ local shopping experience and a wide selection of gourmet foods previously unavailable in this highly populated rural area. Sarrica’s Market is a convenient and attractive alternative to ordering online, or having to lug fancy groceries back from far-flung cities (many hours away), especially during winter.

    Sarrica’s projections for net profits rising over the first three year is a good indicator. This is partly due to the expectation that seasonal fluctuations in sales will diminish as we increase our local client base. These forecasts take into account the performance of similar cross-market gourmet food stores in Moab.

    Sarrica&#8217, Market’s owners have contributed $24,000 and sought a $100,000 small-business loan. These loans will pay for the start-up costs of the business. They will also be repaid using the cash flow from the business in five years.

    1.1 Mission

    Sarrica&#8217, Market’s mission is to provide Moab and Utah’s residents with an upscale grocery, gift shop, as well as a delicatessen, that specializes exclusively in high quality, authentic, difficult-to-find groceries.

    1.2 Goals and Objectives

    The following are the goals and objectives of Sarrica’s Market:

    1. Get the necessary financing ($24,000 in personal/investor loans and $100,000 in small-business administration loans).
    2. You can build a service-based organization that exceeds customers’ expectations and increases repeat client service by at least 20% per annum through superior performance.
    3. Establish yourself as an established destination in the community with a customer satisfaction rating of 90% after the first year.
    4. Attain cash flow independence by the end the first year.
    5. Sales reached $461,900 the first year. The second and third years saw sales rise to $484,735 the second year and to $508,000 the third.
    6. Provide an income for the founders by the end of the second year with income growth possibilities.
    7. By the end of the fifth-year, repay all debts from the original financing.

    1.3 Keys to Success

    Sarrica&#8217’s Market is a success story.

    • Reputation: Every customer who visits our store will return to us and recommend us to friends and family.

    Word of mouth marketing is a powerful tool for our business.

  • Superior Customer Service: Friendly, knowledgeable service is of the utmost importance.
  • Placement: Provide a convenient location for customers, including walk-by or drive-by traffic.
  • Product/Environment : We offer a wide range of high-quality foods with international and domestic themes. They are sold at a fair rate in a clean, authentic, and comfortable environment.
  • Convenience: Our customers will know that they can get what they need at our market for a fair price. This will reduce their need to travel to get desired items or order them online.