Green Office addresses the market need of environmentally-friendly office supplies. Green Office has been formed as an Illinois Corporation with Stan Cooksey as the main shareholder. Green Office will service a wide range of customers including corporations and government agencies.
Products
Green Office will sell ecofriendly products that are made with recycled materials, reuse existing parts that have been recharged, and use non-toxic substitutes. Green Office sells recycled paper. This includes notepads, envelopes and copier paper. It also offers a range of laser toner, cartridges for inkjet printers, as well as common office supplies like correction fluid.
Customers
Green Office has identified 3 market segments. The first market segment is corporations with a 12,000 potential customers and a growth rate of 8%. The second category includes government agencies with an 11% growth rate, and 7,886 customers. The last category includes assorted customers. It has a 7% annual growth rate and 56.888 potential customers.
Competitive
Green Office will offer a complete line of office supplies. This will make Green Office a one-stop supply shop. Green Office will provide exceptional customer care. It realizes that shopping has to be enjoyable and painless if it is to have long-term relationships.
Management
Stan Cooksey, will lead Green Office. Stan received his undergraduate degree in Economics from the University of Chicago. Stan was the Regional Sales Manager of the Government Agency Unit at Symantec Software. While working at Symantec, Stan received his Executive MBA.
Green Office has a solid business model, well-identified market segments, and an excellent management team. Green Office projects sales of $818,000 in year two and $1,004,000 the following year. We will become profitable the second year.
1.1 Objectives
To become the premier source of environmentally-friendly office supplies.
Green office supplies should not cost more than 10%, and often are the same price as non-green supplies.
In just two years, you can quickly grow your company and make it profitable.
1.2 Mission
It is Green Office’s mission to become a leading vendor of environmentally-friendly office supplies. Green Office will be a market leader, offering the best customer service and a broad price range.
1.3 Keys To Success
Offer environmentally-friendly office supplies at competitive prices.
Secure large contracts with government agencies and corporations.
Ensure fiscal efficiency through strict financial controls.
Tonya McClendon developed an *elevated pet feeder component. She also designed several feeder models around it and made several prototypes. She plans to invest a minimum of $22,000 through a combination of personal savings and loans and is seeking additional funding to protect her feeder component and design ideas and to bring the products to market. Tall Drink of Water, a New York-based subchapterS holding corporation, will be her protection from personal liability as well as double taxation.
Ms. McClendon intends to establish her product as a brand leader in the $34 billion pet products industry, which is experiencing steady growth, but it is fragmented with no clear brand leaders producing elevated feeders.
Ms. McClendon is a business manager, operator, and technical expert with experience in financial services, food service and architecture. She also has expertise in planning for Olympic events. She has a strong customer service and sales foundation and is comfortable working in environments ranging from small family businesses to Fortune 500 corporations. Her experience and skills are diverse, so she can help launch the company from its infancy to its peak.
She believes that a pet products company that designs and markets innovative pet feeders for pet care professionals, government agencies, and consumers in the United States will succeed based on her research.
Based on performance of comparable and complementary products the sales forecasts for three years are modest. Projections for first year sales of $143,800 are expected. Then, sales will grow at 10% per annum over the next two, rising to $248.748 in the third year. Once the brand is established sales will rise significantly.
* Based on preliminary searches of the U.S. Patent and Trademark Office website.
1.1 Objectives
The design and development of:
Innovative, functional and beautiful elevated pet feeders
Accessories and pet products that complement each other
Products that are socially, environmentally and economically responsible
To increase sales by at minimum 10% in the first three year of operation.
To reach sales of $250,000 by the third year of operation.
1.2 Mission
Tall Drink of Water designs, develops, and markets innovative, functional and beautiful elevated pet feeders and related pet products using methods and materials that are socially and environmentally responsible. It is a highly rewarding job with great benefits and competitive compensation.
1.3 Keys of Success
Tall Drink of Water
Design and develop innovative, functional, reliable and beautiful products
Our products are guaranteed competitively
Customer service excellence
Participate in design and pet industry communities
Help pet associations to rescue, train, and promote humane treatment of animals
Kingfishers, a retail Fly Shop, offers guided tours and supplies as well as fishing/hunting cabins for Anglers and Hunters who visit our state from around the world. We are centrally situated in the heart of this popular area, at Highway frontage on one the busiest roads. We are an ideal base camp, meeting place and location for success.
Ausable and Brassie Wulff are the new owners. They purchased a modestly successful fly shop, renovated it, re-packaged it and turned it into a great destination spot for fly fishing enthusiasts across the south.
Our competitive edge is tremendous. We have a unique advantage in advertising due to our location, advertising techniques and customer ‘interest points’. Because we are experts at fly fishing these rivers, we can stock the right supplies and give expert advice to customers so they can enjoy their fishing vacations. Even novice fisherman can be converted by our welcoming and supportive attitude. Our lodging is not only affordable, but we also have some of the most exclusive and luxurious lodging in the region. We are close to 4 major blue-ribbon rivers as well as the world’s most popular Trout River. Our excellent location, the ambience of our store, but most importantly our attitude, are the keys to success.
This plan will explain what the business requires to start a successful venture. It also explains how we plan to accomplish it. It shows that even if we use conservative projections, there will be positive cash flows and a huge gross margin of over 50% as well as steady/solid growth. In the first year we will make a small profit, but over time our profits will grow steadily. Our projections are calculated based on past performance under the previous owner. He freely admits that he hasn’t maximized the profits potential of his business. These projections are conservative and will allow us to surpass industry standards in almost all areas.
In order to fund the purchase, renovation, and restocking of the business, the owners are contributing $64,000. We also seek a 10-year loan for $513,000 secured by the owners’ collateral (3 houses) at 8% interest.
1.1 Objectives
To return the business to its past success and maximize the revenue and profitability, there are several key objectives that we must accomplish. To accomplish this, our objectives are:
Advertisement and Web presence will double the number and quality of customers who enter the building each year. In addition, customer traffic will increase by 20% each year for five consecutive years.
Remodeling retail space, re-merchandising products and improving flow patterns are ways to increase floor sales.
To maximise all income sources in the local area by offering hunting products during fall and winter to the confirmed large number of hunters. This increases revenue by at most 25% the first year, 33% second year, and 40% third year.
To reinstate the guide service for anglers, booking a minimum of 125 trips the first year using independently contracted guides and 1 employed guide, 250 the second year by using independently contracted guides and 1-2 employed guides, and 300+ the third year by using independently contracted and 1-2 employed guides under the Kingfishers Outfitters’ License. We will also increase market share and revenue by renting 2-3 boats to anglers who don’t want professional guide services.
To gain market share and increase revenue by offering quality lodging at affordable rates in the most attractive location for hunters and anglers. For the first five years, we would build 5 log cabins and add one each year until Year 3. As each component complements the other, we can increase revenue from guide trips/product sales as well as lodging.
1.2 Mission
Provide an Outdoorsman’s and Angler’s Shop where the customer is first and foremost… where patience is encouraged and everyone we meet is a friend… Where questions can be answered without being demeaning and where cold stares are not tolerated…
where you are asked to stay for a cup of coffee rather than just asked for your money and shown the door. Kingfishers is committed to providing Anglers as well as Hunters with the equipment they need, the knowledge they require, and experiences that make them want return.
1.3 Keys for Success
The four main keys to success in retail fly shop and hunting store business are:
Located in Centrally located within minutes from 5 major Trout Rims and 4,000+ acres of public land. We are situated on the main highway that connects Yellowstone National Park to Glacier National Park. It also leads you to one of the most popular tourist attractions in our state.
Quality/Variety Of Products and Services: Both anglers & hunters can find top-quality, budget-priced goods here. We also offer guide services, boat rental, lodging, and boat rentals. We also offer services and products that are exclusive to this shop.
Atmosphere We have built our store in a log cabin that was once a log house. It is a symbol of our state and what it stands for. It is spacious and warm, with a comfortable atmosphere that encourages stress-free sales.
Visibility/Marketing: Kingfishers is located on one of the busiest highways in the southwest portion of our state. In the spring, winter and fall months, the store is visited daily by between 3000-4000 vehicles. Passive (billboards, etc.) and active (directmail, commercials,sales etc. advertising will be used to attract customers from within and outside of the state.