I Tech Solutions is focused on consulting and filling the need for a professional, client-focused computer company. To differentiate itself from other price-oriented computer companies, I Tech Solutions emphasizes support and service. We are at the edge of gaining access to a profitable market in a fast-growing industry. I Tech Solutions has the opportunity to enter this market due to the current trend toward increased competition and an increase in entrepreneurs.
We are located at (discussion left out), and we recognize that to succeed, we must be flexible and responsive to our clients. This will allow us to delight them by giving them what they need, when and where they want it, before the competition. The company intends achieve this goal through a customer-centric solutions approach in which customers’ business objectives take first priority.
Once the client is clear about their needs, we will design and create the right solution.
Our marketing strategy is based on helping clients identify the needs of the service(s) and making the appropriate information and service available to them. Our market penetration strategy will make sure that our services are known and well-respected in our industry. The strategy will communicate a feeling of quality and satisfaction through every photo, promotion, and publication. Our promotion strategy will include traditional advertising and Internet marketing. We also plan to use personal selling and direct marketing. The details of the plan are included in the marketing section.
It is important to realize that intangible resources such as our ability relate to customers regarding their wants and needs, management style and corporate culture, make us different from our competitors. These are the elements that will distinguish us from our competitors, and help to develop a sustainable competitive advantage.
In a nutshell: We don’t plan to just sell our product and service. Our aim is to offer tailored services and products that allow our clients to maximize output and support them in achieving all their goals. For us to reach the above we will need funding from other investors.
NOTE: All currency amounts in the tables and charts are expressed in the Botswana Pula(P).
1.1 Objectives
Our business strategy will focus on providing high-quality products and services to our customers. This will be achieved through the formation of a professional group and the provision custom-designed, quality services that cater to the client’s individual needs.
We intend to attain the following objectives:
- To gauge the performance of all clients, we need to develop a follow up strategy.
- To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of company objectives.
- To foster a culture of continuous improvement to achieve customer satisfaction and efficiency.
- We are fully committed in supporting economic growth.
1.2 Keys for Success
It is essential that the project’s success can be attributed to market segmentation. This means identifying and implementing niche markets. These are key success factors
- Excellence in fulfilling the promise. Complete confidentiality, reliability, trustworthiness, expertise, and service(s). This requires us to have the most recent technology, hardware, and software, as well as well-trained personnel, in order to deliver our promise.
- It is important to respond quickly to clients’ orders. We can’t afford to delay our clients, for any reason. This could have negative consequences on our image, reputation and future business. We need to be continually communicating with the client, ensuring we provide needs-based solutions.
- Skill and depth in knowledge: The nature of our service and its relative infancy in the market make it crucial for our personnel to have a deep and specialized knowledge in order to determine the services that will be provided to the customers.
1.3 Mission
Company Valuations
I Tech Solutions is committed to the fair and ethical treatment of employees and stakeholders. These values are what I Tech Solutions will implement.
- We will be responsible corporate citizens, meeting our obligations as an integral part of society. We will consider the social and environmental impact of our business decisions.
- We intend to provide products and services of uncompromising quality.
- We aim to create lasting relationships that are mutually beneficial in all our commitments. Communication will be open and honest, both internally and externally.
- We will intend to uphold all the above company values, promoting our employees to do likewise.
We are confident that our company values will be implemented to achieve our goals. This will benefit all parties, and especially the communities in which they will operate.
I Tech Solutions is built on the assumption that the management of information technology for business is like legal advice or accounting, in that it is not inherently a do-it-yourself prospect, and requires outside expertise to install and implement it. Smart business people need to find quality vendors of reliable hardware, software, service, and support. They need to trust these quality vendors as much as their other professional services suppliers.
I Tech Solutions will be such a solution provider. Our clients will see us as trusted partners, offering them the loyalty of a business friend and the economics offered by an outside vendor. We want to ensure that our clients have the tools they need to run their business as efficiently and reliably as possible. We understand that many of our information apps will be crucial to their business, and we want to give our clients the assurance they will have our support when they need it. Our mission statement summarizes this information well.
“The company is committed to using emerging technologies to provide the highest quality products and services, customer support, and security.