EvergreenTV Productions, Inc., is a multifaceted company that has the potential for expansion into new areas as it grows. The home division is currently in its first phase of development. By developing this division to include three stores in the Tampa/St. The Tampa/St. Petersburg area can be expanded to provide enough revenue to support two other divisions: travel and tour, and business to businesses. To achieve this plan, however we will need additional funds.
The Home Division produces digital video scrapbooks. This is done by digitizing customer’s photos and setting them to music. Our operations guide is a business system that helps us produce more videos per week, while maintaining a consistent quality standard. This system and our video production business plans will enable us to generate enough revenue to allow us the flexibility to accept other production projects.
The Tour and Travel Division is able to produce specialized videos on a range of projects that are tailored to the client’s needs. This division creates videos of local importance for play in doctors’ office waiting rooms, videos to advertise area businesses, as well as tour/travel videos. We plan to make this division self-sufficient in the first 12 months.
The Business to Business(B2B) Division sells the news stories of university communications students. It also offers a resume posting service. Those stories are sold to small market tv stations nationwide. This division is the core of EvergreenTV Productions and the reason we were incorporated. Our website is finished after seven months’ development. We are ready to revolutionize television news programming. We have assembled a stunning selection of ‘#8220:timeless’ news stories created by college students. Market research shows that nearly every day, small market tv stations need “filler” news, either local, regional or national, to complete their newscasts. Many people subscribe to expensive services that offer limited selection of story options. EvergreenTV Productions provides quality news stories as well as ‘filler information’ which stations can use any time of the day. This division of EvergreenTV Productions is meeting two needs. First, students looking to gain experience in the news media industry. Our website allows students to promote their news stories and publish their resumes. This helps them get the first step in the door. We also consider the needs of smaller market television stations, which can’t afford to invest tens of thousand of dollars in news programming.
Objectives
Short Term
- In Tampa/St. Petersburg area by the beginning of year two. The business system will be followed by each store to ensure maximum efficiency and high quality.
- Make an hour-long video highlighting points of interest in Tampa/St. Petersburg to sell to the doctor’s offices in that area by month six. Tape sales will support travel and expenses for goal three.
- By the end of the sixth month, generate an inventory with 15 stories for the business-to-business division and 50 stories by month nine.
- Obtain 30 sales to small market tv stations by the end of year one.
Long Term
- B2B sales increase to XX in the third year.
- Build B2B news stories inventories to at least 300 stories in the third year.
- In various markets across the state, open two home division stores each year. i.e., Naples, Miami, Orlando, Jacksonville, Pensacola. Each store following our business system to maintain consistency and product control.
- You can keep a profit and reinvest it into your business for further expansion.
Keys to Success
Home Division
- Product quality. A complete understanding by the customer of the process is essential. Customers should feel confident about releasing their photos and be fully satisfied with the finished product.
- Implementation and maintenance of business systems. Every employee should receive training and be able to assist in achieving the goals and other objectives. This ensures that the first steps to success are taken.
- Marketing.
Initial market saturation within key customer demographics is essential, followed by an extensive referral program, as outlined in the business system guidelines. Presentations to select demographics, such as retirement villas and professional photographers is vital. To further grow, it is important to build alliances with other businesses, such as travel agencies, wedding photographers, disc jockeys, and photo processing centres.
Tour and Travel Division:
- Product quality/customer satisfaction. All productions must meet the complete satisfaction of the client, regardless of genre. Employees need to be able to anticipate client’s needs and the company’s ability to satisfy them. There is no project too small that doesn’t recognize the importance and satisfaction of customers.
- Development of a referral system. This division will not actively search for projects but will respond to referral clients’ needs. A well-defined network will ensure consistency in client expectations and division output.
Business Division:
- Product quality. All stories submitted are subject to extensive review. Guidelines sent to communications professors to encourage the development of these stories.
- Marketing. Consistent, repetitious and personal contacting of colleges, universities, technical schools, as well as tv stations in the bottom 115 Nielsen markets. Fresh news releases notifying students and stations of upcoming stories. Faxes, newsletters mail-ins, as well as a website constantly updating to promote the student and product.
- Management. On-time product delivery. Budgets under management. Legal and accounting advice concerning new development or budgeting, such as QuickBooks instruction and copyright/trademark requirements.
Mission
“In the factory Revlon makes cosmetics, but the store Revlon sells the hope.” Charles Revson, the founder of Revlon.
EvergreenTV Productions, Inc. acts as a producer, but it also offers personal memories, opportunities, trust, and support.
The home division creates video scrapbooks set to music, but sells memories and quality service. Customers must feel secure in the fact that we treasure their photos and will make each video as if for their families. It is important that employees feel they can meet the expectations and are open to new ideas in order to improve our business model. Employees are also our internal customers, and should be treated with the same respect given to customers who walk through the door.
The tour and Travel Division is open to new video projects. So the client fully understands that our goal. While we may suggest alternative solutions and offer our experience, the client is always the priority. We will share information with our clients in the initial encounter if we cannot reach our client’s goal and recommend other production means.
EvergreenTV Productions, Inc.’s business to business division understands the needs and frustrations of small-market tv news and the desire for broadcast students to be part of the tv media environment. EvergreenTV Productions combines the expertise of TV newsrooms to offer a service that meets the standards and expectations set by tv news directors. It makes professional experience accessible to hundreds of broadcast students every year. It unites students with stations, according to industry quality standards. These standards are maintained, but the company also generates profit and cash. It offers a personal service to students and a guidance system. It provides professional services and affordable programming opportunities to stations. EvergreenTV Productions continually searches for innovative programming ideas to bring the company to a higher level. They also serve their clients with loyalty in every way.