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Businnes Plan

Hearing Testing Systems Business Plan


Hearing Testing Systems Business Plan


Most people with hearing loss who are able to use hearing aids or who have had cochlear implants placed in their ears expect to hear well. However, the reality is that tens of thousand of patients continue to experience severe difficulty hearing in the real world, away from the clinical setting. This is due to incorrect adjustments made by clinicians to the medical device. Audiologists and speech therapists both need to have a hearing test that accurately and quickly determines how well people with hearing aids and cochlear implants can hear in noisy environments. Such a test is especially important for children, as early intervention can reduce slowed learning. Special education costs for children with hearing loss, if they do not receive it early, will be $420,000. A lifetime cost of about $1 million. Hearing loss can start as early as 50 years old. Failure to get intervention early can result in job loss, emotional distress, and cognitive disorders. In addition, since life expectancy can realistically reach to age 90 and beyond, an individual could potentially be affected by hearing loss for half of his/her lifetime.

To evaluate hearing loss, pure tone hearing tests are used. These tests require sound proof booths and audiometers. These tests can only evaluate the fundamental hearing loss but they cannot predict how an individual will be able to understand sentences and words in a real environment. The current tests cannot also determine if a patient would benefit from a second hearing aid or cochlear implant. This is crucial for patients and their loved ones as cochlear and hearing implants cost about $40,000 and $5,000, respectively. Insurance companies often do not cover them.

Auris Solutions is an early stage hearing care company, which solves these market needs by delivering novel and scalable software-based hearing tests that rapidly and reliably assess hearing in a realistic environment. Our tests, unlike other tests, allow clinicians to optimize the settings of hearing devices and make recommendations on the purchase or replacement of hearing devices for their patients. The ability to adjust the medical device for each patient in a way that is most comfortable can make a huge difference in preventing them from experiencing the mental and emotional problems that come with hearing loss. Our tests are expected to be an essential part of the portfolio of hearing tests offered by audiology clinics, and will be conducted following the audiogramtone test.

Auris Solutions is ready for market with its first product, CRISP. This reliable, rapid system for diagnosing speech intelligibility in children computers the way that hearing tests are done. Clinical users can now control how sounds are presented, how they are stored and analysed, as well as the process through which the child can make choices and get reinforcement.

Auris Solutions is currently looking for $250,000 to help implement its marketing strategy. It will also offset our startup costs (product development, capital purchases, and support our business development plan.

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[1] http://trfn.clpgh.org/shhh/Factsheet.html#r1

1.1 Objectives

  • We will use a model to ensure that our gross margin is at or above 75%.
  • We will find a suitable management team to support and grow the company’s core competencies.
  • We will satisfy all of our customers by offering quality products and superior customer service.
  • We will invest a significant portion of our sales revenues into research and development in order to grow and offer new, innovative products within the hearing care market.

1.2 Mission

Auris Solutions, LLC, an innovative provider of solutions for refining hearing impairment diagnoses, offers a wide range of services. Our products are faster, more reliable, and more efficient than any of our competitors. We will ensure that our business is managed for planned growth and long-term profitability.

We will expand by building on our existing strengths and meeting the needs of customers. Auris Solutions, LLC will be an industry leader in hearing solutions and maximize shareholder value.

These are our values.

  • Corporate Responsibility – The Company will participate in community events.
  • Ethical Standard-The Company will continue to operate on sound ethical principles.
  • Care We offer compassion, kindness, and concern.
  • Respect #8211 We are proud to honor the human spirit.
  • Excellence &#8211: We expect the very best of ourselves, and one another.
  • Stewardship Our resources are responsibly used.
  • community We build relationships that motivate us to serve.

1.3 Keys to Success

At Auris Solutions, we aim to provide our customers with the best products and related services. Our commitment to quality will begin with our employees, who are our most important assets. These are the areas where our employees will have to take responsibility.


  • Management team:
    • Hire the right people to work for the company
    • For all employees, set up evaluation policies and standards
    • Give staff the authority to make decisions and hold them responsible for their actions

  • Sales & Marketing:
    • Auris’ brand and products are well-known
    • Create and implement a marketing strategy
    • Reduce barriers to entry
    • Implement a marketing plan that successfully brings our advertisements and products to the target market
    • Provide customer support for all products after purchase
  • Product Development and Product Quality:
    • Timely launch of new products
    • Establish quality processes

  • Management & Customer Support:
    • Take control of your purchases
    • All purchases should be made based on the customers’ needs
    • Reduce need for an in-house inventory and overhead costs
    • Set marketing budgets and manage accounts receivable
    • Create a program to ensure customer satisfaction
      • Products shipped and delivered on time
      • Effectively respond to customer complaints

Businnes Plan

Software Testing Business Plan


Software Testing Business Plan


Cresta Testing, Inc. (“Cresta” or the “Company”) is an ambitious and innovative global professional services company with a world class track record in testing and quality assurance. Cresta reduces risk, cuts software development costs and dramatically improves the time to market of new systems.

With experienced management at the helm, Cresta intends to grow by more than forty percent (40%) per year through solid customer service, a great sales plan, proven competitive strategies and a group of people that bring dynamic energy to the Company and the sales and delivery process. Cresta&#8217’s financials reflect reality and are conservative in comparison to the rest of the industry.

Professional services companies must stand out from the sea of low-cost service providers that are commodity-based and cheap. Cresta is unique because our services and capabilities all revolve around quality assurance technology (QA).

Customers are able to easily identify our identity. Customers understand and appreciate the value of, and enjoy doing business with “specialists.” Our service delivery team is comprised of experienced QA specialists, skilled in the leading state-of-the-art QA technologies and techniques. Cresta offers the right service at the right time.

Current job insecurity as well as financial scrutiny, regulatory and company compliance and global terror, require the adoption of aggressive risk management strategies and actions to ensure the success and sustainability of each business-driven technology solution.

Cresta’s contribution to mitigating risks is significant. Clients can be sure that critical business applications and the supporting technology infrastructure are functional, performant, and scalable. We educate our clients so they can be self-sufficient in these efforts, or we will execute QA activities for them, ensuring that service level and financial management objectives are achieved.

Cresta’s ‘#8220’ roots have grown within global financial services, which has our largest client base. They also provide reference-ability. This market is our main focus for the immediate future. It will streamline and control sales and delivery costs, and leverage our prior work.

Cresta hopes to be a trusted advisor for each client, and to have the opportunity to prove the importance of Cresta’s value-add.

1.1 Mission

Cresta’s mission is provide a specialized alternative to in-house resources. It can develop and implement world-class QA and testing protocols and infrastructures. As a true alternative to in-house resources, Cresta must offer a very high level of practical experience, know-how, business practice sophistication, and confidentiality. Clients must know that working with Cresta is a more professional, less risky way to develop and implement QA and testing strategies than working completely in-house with their own people.

Cresta must provide its clients with the most qualified IT solutions through QA and strategic testing services that minimize risk, improve time to market, optimize ROI and ensure the scalability and reliability of IT systems environments throughout the enterprise. Cresta must be financially sound, offer high-quality services at a fair price, and provide a greater value to its clients. Development of New York City’s financial services industry will be the initial focus. Services for European clients in America will also be provided.

1.2 Objectives

  1. Maintaining profitability through efficient operations systems. A minimum gross margin (50%) and net profitability after tax (9%) must be achieved by year-end 2004. The subsequent yearly levels are equal to or better than the current leading public IT consulting firm.
  2. To maximize growth, build a loyal customer base and reach a minimum yearly rate of forty percent (40%) in each of two (2) years. A minimum yearly rate of fifteen (15%) is required thereafter.
  3. Cresta&#8217s constant growth and stability through the creation of an environment that is stable

Cresta Certified Consultants are Cresta certified in all major technologies in Cresta’s marketplace.

  • By the end 2002, Cresta&#8217’s services and products were in need of a balanced consulting team.

    • 1.3 Keys to Success

    1. Leverage Cresta’s positive reputation, marquis client references and ability to close large, qualified deals.
    2. Create industry specialization. This will allow you to have a distinct competitive advantage as well as service differentiation.
    3. Maintain a pool of consultant resources that are Cresta certified in all the tools and major technologies used in Cresta’s target marketplace.