H20 Industries, Inc. (H20 Industries) provides the service of ion exchange portable tanks. This is the process of purifying water for industrial purposes. H20 Industries will tap into a market need for segregated regeneration on a mobile basis. The company will primarily focus its marketing strategies on offering segregated regeneration services to the untapped market of customers who require high-quality regeneration for their deionized (DI) water treatment facilities. H20 Industries will use a facility in Newark, California. It is currently in limited production. Full production will commence at the beginning of September. Sales will grow slowly to near capacity by year’s end, with healthy gross sales the first and second years.
1.1 Objectives
The primary objectives are:
- H20 Industries’ ability to offer segregated regenerative services will help segment the portable service market. Our goal is to achieve monthly sales of 1,710 cubic feet of segregated resin within the first year.
- To create a dealer network of 15 efficient and knowledgeable water service businesses who will represent H20 Industries beyond direct sales.
- To create a bulk-regeneration facility of 40 cuft per day, and then to sell it in full on the large portable exchange market using its own sales force and a network of dealers.
1.2 Mission
H20 Industries’s mission is to segment the market for pure water by providing niche products to specialized industry sectors who are otherwise not properly serviced by large pure water suppliers. A great example of such a niche product is segregating H20 Industries resin from a customer and regenerating it on portable tank basis to hospital dialysis units.
1.3 Keys to Success
The primary keys to success for H20 Industries are:
- High quality control in the factory. Customers in high purity water business must have a very low tolerance level for flaws.
- Fast Response. H20 Industries customers don’t consider water cost a significant factor in their overall costs. However, poor or slow servicing can lead to costly shut downs.
- High-profile allegiances. The success of a dealer network of service-oriented companies is key to overall company success.