PrintingSolutions.com is being designed as a global Internet printing services/print shop who is focused on reducing the overall printing price structure, in addition to enabling business-to-business transactions for printing presses and the graphic art design industry. PrintingSolutions.com will also attain a competitive edge by offering services such as website development and e-commerce, which have become essential for any business presence.
PrintingSolutions.com intends to establish and operate an Internet print shop with services costing significantly less than the prices of its competitors, while supplying superior quality. Printing Solutions integrates its website and graphic arts services to enable start-ups and established companies to lower their printing and ecommerce costs.
Highlights of PrintingSolutions.com
Breakthrough services. PrintingSolutions.com will develop a unique website that provides customers various ways to create business stationery, including business cards, envelopes, notepads, and door hangers. Customers can also use the graphic arts design center to create logos and other designs that are essential to their company’s identity.
Trademarks. The company plans to register a corporation under the name of PrintingSolutions.com and operate under the same name.
Large markets. According to Forrester Research Inc., business-tobusiness commerce (B2B), will account for $2.7 trillion in annual revenue by Year 5. These data show that 53% of all online trade will come from e-marketplaces.
Seasoned management. The company’s management is highly experienced and qualified.
Customers. This company will primarily target start-up and small businesses across the country. Plans will be made to work with big companies.
The biggest competitive threat for PrintingSolutions.com will come from iPrint.com. We will offer all services and products at a lower price, giving us a competitive advantage over iPrint.com. Customers in this industry are sensitive to both quality and price, and at PrintingSolutions.com they will benefit from both offerings.
PrintingSolutions.com has a world-class management team with direct knowledge of the industry, extensive research experience, and unique administration skills. Mr. Dalton Grant leads the team.
The company expects to generate revenue of $250,000. The company projects that it will generate revenues of $250,000. In the second half of Year 1, the revenue projections are for $2.91 million to $5.82 million. PrintingSolutions.com is seeking $830,000 in venture capital to be used for:
Establishing an organization and office presence in both the United States and overseas.
Complete development of the Internet printing shop.
Marketing the website and its services and products.
1.1 Mission
The mission of PrintingSolutions.com is to become a global company, utilizing the power of the Internet to become the market leader in providing online printing, website designs, graphic art designs, and a B2B portal for the untapped printing press and graphic art design industries. This will be achieved by combining high-quality craftsmanship with low costs.
Frank Williams owns and operates One Week At A Time, a website company based in Lexington. The website aims to educate people on how they can help the Earth and lessen their environmental impact by accomplishing one task each week for 52 weeks. The tasks are very simple and will demonstrate how easy it is to make small changes in your life that make a significant impact on the world. This website will generate revenue from affiliate commissions for recommending Earth-friendly products in line with our weekly tips. These products will be offered by affiliates. We won’t be manufacturing them nor carrying inventory. Instead, we will earn commission on each sale.
Our financial strategy is based on staying profitable while keeping expenses extremely low. We plan on using profits to support environmental causes we believe in, so it’s not our mission to earn as much money as humanly possible. We care more about keeping the cash flow and balance positive. The following chart outlines our financial plans.
In order to reach our goals, we must complete the following keys of success:
We need to develop high-quality content for our tips. These tips should engage readers, empower them and encourage them to share them with others.
We must execute our marketing plan well, since the focus is on not spending money, while maximizing our online exposure.
We must keep our expenses low. We don’t have a long-term goal of generating large revenues, so it is important to control our expenses.
We must pre-sell our product recommendations in order to get users to purchase through our site, thereby garnering our commissions.
1.1 Mission
One Week at A Time is a website that teaches busy people simple weekly tasks to improve the environment. We hope to help people become more environmentally conscious, help retailers sell Earth-friendly products, and use our commissions to pay our expenses and contribute profits to environmental causes.
1.2 Objectives
You can teach people simple weekly tasks that will help them to protect the environment and lower their personal environmental impact.
To sign up 5,000 subscribers at the end for our weekly environmental tip list.
To receive 10,000 visits per month to our website.
To achieve profitability in six month.
To donate all profits of the company to environmental causes and organizations.
1.3 Keys to Success
Quality content:Write great weekly tips that are easy to follow, simple, and to the point. These tips will inspire you to get your weekly task done.
Marketing Focus on link-building, SEO, word of mouth, and word-of-mouth to spread the word about this website and our email tips.
Expenses To make it easier to reach profitability, keep your other expenses as low as possible. To achieve our goals more quickly, we don’t have to spend a lot.
Promote and presell Earth-friendly products so our users are motivated to buy via our site’s links. We receive our commissions.
Staryoo.com, a groundbreaking concept, will offer a Web-based trading platform that allows Chinese institutions and investors to trade in securities and equities. Staryoo.com can change the way millions invest in China. Staryoo.com features investment options that are not currently available in China include: real-time stock market quotes, technical and foundation analysis, expert commentary on the market action and recommendation, investment forums, chat rooms, online banks transfers, remote notification and educational materials such as tapes and books. Users will have the ability to customize the platform’s intelligent graphic interface to suit their investment profile and level of experience.
Internet investment and usage will rise rapidly as a result of China’s recent membership in the World Trade Organization. According to a recent report by the China Internet Information Center, there were 4.5 million Internet users in China as of June, 1999. This is twice the 1998 estimate, and it is expected to rise to 20 millions by 2000. 40 million of the 45 million Chinese investors are individual investors. It is expected that the trading volume of foreign equities markets, mainly the U.S. market, will grow tremendously when they are made available to individual investors. According to Mr. Pen Reng is the Vice President of Shanghai Securities Co. LTD.. The second largest brokerage company in China. It is expected that China will have 250 million investors by 2005. Staryoo.com has anticipated this trend and will be the first to support international trading.
In the last few years, the U.S. stock market for equity securities has experienced a significant increase. Due to a combination of historical market highs and increasing number of issuers on NASDAQ, the large increase in daily trading volume at NASDAQ is a result of both the growing number of issuers on NASDAQ and the historic market highs. At the same time, technology has advanced to the point where more investors are trading online. This has led to an entirely new set of self-reliant value-oriented investors who are more comfortable with electronic commerce. We believe that these same trends will develop in China and that we will be well positioned to take advantage of the significant market opportunity that will exist for faster, easier, more reliable, and less expensive trading systems.
Staryoo.com’s headquarters are in Shanghai, China. There is also a Sunnyvale office in California. Initial seed capital and technical support has been provided by Starmile Systems Engineering, Co. LTD. (Starmile) located in Shuzhou, China. Staryoo.com was established in the United States to serve two purposes. First, it will facilitate the transfer from the Chinese equities marketplace to one which allows access to U.S. equity markets. Second, Staryoo.com must be able to rapidly and efficiently go public in the U.S. to market and develop this trading platform. To reach the goals listed below, additional financing may be required for the fourth quarter (Q4).
1.1 Objectives
Alpha and Beta testing of Web platform, January 15, Year 1, and May 15, Years 1, respectively with strategic partners from China
Reach out to two large brokerage firms in order for the platform’s initial deployment by June 1, Year 1
Get your first round of funding before June 1, Year 1.
Staryoo.com available for individual investors beginning June 1, Year 1 (without online trading).
Staryoo.com online trading available starting September 15, Year 1
Staryoo.com offers U.S. equities market access in China for Q2 Year 2*.
By Year 1, you will have revenues of $300,000.
Sign up 18,000 members and 14 brokerages by Q4 Year 1.
Staryoo.com is now available as a trading site in the U.S. during Q3 Year 3.
Staryoo.com U.S. public company by Q4 Year 3.
* * * WTO Membership in Q4 Year 1.
1.2 Mission
Staryoo.com’s mission it to offer investors the most comprehensive Web trading platform. We will work tirelessly to ensure that this trading platform is constantly evolving. This means listening to users and continually improving the product range to suit their needs. Staryoo.com is dedicated to providing exceptional customer service that will earn investor trust and confidence.
As we strive for first class image, quality, service and fair profit, both investors and employees will see first-class results. Recognizing that our employees are our most valued resource, Staryoo.com will nurture and reward its’ employees as milestones are achieved, technologies are developed, and the company flourishes.
1.3 Keys for Success
To succeed in this business we must:
Staryoo.com’s Web-based trading platform is unique among all others. It offers investors more functionality and features that are required for advanced Internet trading.
Staryoo.com customer service and order transmission ensure 100% customer satisfaction.
Starmile’s technical knowledge and client base are leveraged to ensure that Staryoo.com equities trading platform is known and appreciated by all.
1.4 Strategic Advantage
Staryoo.com has a competitive advantage over other Web-based platform providers for trading because of these strategic reasons:
Starmile has extensive technical knowledge in the field of bank information processing. This includes transaction processing as well as account inquires and settlements.
Starmile has developed and is ISO9002 certified payment cryptography system.
Starmile has developed an online non-Web-based security trading system for China JiangQian Tide. This system includes most of the functionality being proposed for the Staryoo.com trading platform, including: transactions and trading of Shanghai A shares, statement of account transactions/balance, Windows NT based, online retrieval of market reviews and exchange information, downloading of historical data, input of stock symbol and lookup, network security/firewall implementation, and built-in analysis systems.
A diverse and experienced management team. With backgrounds in the technology, banking and securities industries.
A U.S. company that has a strong relationship with Starmile will have a lower barrier to market penetration in China. However, American companies will struggle to gain market share because of cultural preferences.
Although we are lucky and arrogant, our place in the market has allowed us to change the face of the real estate industry. The growth of the Internet and the advent of electronic commerce have not had any impact on our business plan. The Internet, in our opinion, is just a tool used by our company to supply services directly to an agent’s home office, but still conform to all our legal obligations under state and federal laws. Our company has the option to pay 100% commission on all sales for our agents, a status that is reserved only for the best realtors. We can charge them $200 per monthly plus $100 for each sale and listing. You can see that our projections show we can do this, and still make huge profits. This is why it’s imperative for agents to join our company. They save thousands of dollar. We make a huge profit and our clients save a lot. Amerihall Realest(r), which is a title awarded to real estate agents who have achieved the highest levels of professionalism and knowledge, are members of Amerihall.
This program partners are both highly capable in the automation and knowledge of real estate agents. With the Web’s ability to change quickly, we were able create a site that addresses the needs of the realty industry. This website is accessible to all parties, including clients, suppliers and real estate educational services. Our company will offer continuing education classes exclusively via our website to agents. They can do all of the continuing education required by their respective states from their computers at home. All the way to automatic renewal of their state license through the appropriate agencies, the process will be completed.
Simply put, we are ‘#8220 the future of real-estate”. With the support of these affiliated organizations, this will transform the real estate sector.
1.1 Strategic Alliances
AT&T provides all our Web services. It also automates servers that are specifically tailored for agents. Agents can receive all their calls through the virtual floor plan. Each agent will receive an extension number. Clients will be asked to enter their extension number when they call our toll free phone number. The agent’s home office will receive the call. If a client doesn’t have the extension numbers for an agent, they’ll be instructed to enter another option. The call is automatically forwarded the Amerihall agent nearest to them. AT&T recognizes the strength in our business plan and anticipates that we will grow so quickly that they need to automate more of their systems to meet the demand. Their projection, which is independent of our own, is 10,000 within the 1st year and an anticipation for 100,000 transactions on their network before retooling their system. Their strength lies with their ability supply all of their potential clients with high-band Internet access using cable modems. We are currently looking at a script page to allow our agents easy sign up and discounted installation program. This will allow our agents to sign-up easily and provide a discounted program for installation. Our agents will also be able to link directly through our website, which promotes fast Internet access at low rates. Growth of our company will depend on how quickly clients and agents adapt technology. AT&T is the best option for implementing these products.
Bank of America is the provider of most services to our company. They recognized early on in preliminary talks with our Web developer that this company will be a huge asset to the real estate industry. Aside from providing merchant services that meet our billing requirements, they have also created scripts in collaboration with our Web development team to accommodate the unique needs of Amerihall Agents. Amerihall has developed a system that allows agents to deposit their escrow check directly into our corporate account. This can be done from their virtual office terminal. The electronic transfer will take place instantly and the receipt will be printed immediately to the printer of the realtors’#8217. This service is unique in the industry. Our clients will have the best quality control possible as the bank will also certify our escrow accounts monthly.
These measures exceed all state requirements regarding escrow management. The software developers at Bank of America are working on additional features that will allow agents and clients to monitor the progress of transactions from start to finish.
Sterling Capital Mortgage is a national brokerage firm for residential mortgages. They have made it possible for agents to visit our site online exclusively to check the credit history of clients. The server will instantly print a prequalification letters, which can be used by the client and agent to make an offer to purchase a specific property. This, again, is a system that was developed specifically for Amerihall and its members.
Lowen Signs, the largest manufacturer of real estate signs in the country, is the best. Our agents can order personalized Amerihall signs online and have them shipped directly to their offices.
1.2 Service Description
Our product will be offered online to agents, giving them the power to manage all their realty activities. They have already access to the Internet’s regional multiple listing services. This allows them to list their listings and report their sales. We want to offer them all of the services that a traditional office offers without ever having to visit the designated office.
Agents will be able pick a job to do and the website will direct them to the page where they can complete it.
If agents need to order paper supplies, they simply go to our vendor area and pick the style, quantity, and the personal information to be printed. This website will be connected with a printer which will fill the order, and then ship the material directly back to the agents’ home offices. In the end, we would like to make the entire event transparent to the agent. We want it to look like Amerihall’s other service. This system could also be used for house signs, Errors & Omissions Insurance policies, home inspection agencies, real estate lawyers, and property lawyers. We will also offer a website to a nationally-recognized mortgage company. A realtor can easily enter the personal information of their clients. The site will run a credit report and then download a prequalification letters for the sale of the new house.
Agents can be charged by credit card using our system for all services, even monthly fees.
Our company will have a blanket Error & Omissions policy. Amerihall would pay one annual fee to the insurer and charge agents a monthly fee of around $60 each.
Finally, all agents will have access to a nationally advertised number that is toll free. This number will also be advertised on Realest(r), which includes their extension. Toll-free numbers will be called and the caller will then be asked to provide the extension. The agent’s home office would receive the phone call.
It will also be an advertised number throughout the country, which allows us to advertise the number to all potential clients through traditional advertising. AT&T automation will forward the call to the agent if a prospect calls the number. If Amerihall Realest(r), fails to locate an agent in the area, the call is returned to the corporate office. After that, it will be referred to an agent who is not participating with an agreement to pay 20%.
This will enable us pay for national advertising in order to increase our public awareness without having to burden individual agents with high costs. We are keen to eventually do all the phone features in-house as technology advances.
We will offer 24/7 online support to all our agents. There will also be an online help desk available by email.
In addition to all these feature, the agents will be able to download all of the forms used in the sale and management of real estate via the website.
In the future, our virtual office will take advantage of a live chat through NetMeeting, which will allow all agents (with the appropriate equipment) to communicate with each other, as well as deal with questions and concerns directly with our staff.
We would like to also offer agents their own email address, which corresponds with their Amerihall picture.
1.3 Description of Company
Amerihall is a culmination of the ownership of several real estate companies both franchises and partnerships. Hall Properties Realty, Inc. is a real estate brokerage that has been in operation for more than 18 years. It also owns a management and sales company. Hall properties has also owned franchise rights for a residential real estate franchise D.B.A. Re/Max Junction. We have made our real-estate sales more creative by using technology.
There are many problems with real estate sales as a system. The traditional realty office follows a plan that brokers supply basic equipment and office space. phone, fax, computer, printers). They also supply all prerequisites dictated by state law, in that the company will have a place of business that is open for inspection by the appointed agencies of the state during normal business hours. The office and all documents required to run the business will be accessible for inspection during business hours. They must also supply at most one designated broker who answers all state agencies regarding real estate-related issues.
There is no limit to the number of agents under one broker’s license, and the only rule designated by the state concerning the amount of agents is that all of their licenses must be displayed conspicuously in the office.
In the traditional office, 20%-50% of commissions are paid to the company from any sales generated by agents. They can make thousands and still charge agents for miscellaneous items. This can add up to hundreds of thousands of dollar per month.
The Re/Max program is a simple desk rental fee paid monthly on triple net leases. The average agent pays $2,000 per monthly for desk rental. A shared fee is paid for all other expenses, such as salaries, utilities, supplies, etc. ).
Both cases leave the agent responsible for any personal advertising done in an effort to benefit the office. They can never be sure that they will receive the greatest return on investment.
Our goal is to harness the power of the Internet to give agents the opportunity to work remotely from home using a computer,fax, and Internet connection. This eliminates the cost of having an office. The agent can advertise in the manner permitted by law and will receive all profits from their investment. Amerihall agents are paid a flat fee equal to $200.00 per month, and $100.00 for each transaction. The agent gets 100% of their commissions in return.
1.4 Mission
Amerihall’s mission is to transform the way real estate agents do business by replacing traditional offices with virtual ones that use the Internet. Real estate agents can save as much as $30,000- $50,000 per year by using Amerihall. This will allow them to increase their profits and be able to charge less to consumers than traditional realtors. The result is that the consumer will ultimately save thousands of money on the sale of their property.
1.5 Financing Requirements
The company’s owner has invested $125,000. Rest of the money will be raised through new members or sales of services.
Our interest in seeking outside funding is solely for the purpose of expanding on a national level. Funds will be used to market Amerihall across the United States. The Freedom of Information Act allows us to access lists from state licensing agencies. This will allow us to launch a direct marketing campaign. Our campaign will be modified slightly to take into account the differing state laws as well as regional policies for real estate agents.
InteliChild.com provides bright children a fun place to interact with educators and others on the Internet. It generates first traffic and valuation for investors. Then it eventually produces commerce and profits. It’s a safe place for children to play, for parents to buy school supplies, and for employees to work in a fair and creative environment.
The InteliChild.com ecommerce website is the next natural step in the InteliChild.com Internet business. It will sell and market selected toys, books, as well as software products. It will also produce Web applications and products that will increase market shares, name recognition, efficiency, and maximize profit.
The Company
InteliChild.com currently exists as a start-up with four full-time employees. The company was incorporated as a California C corporation owned by its principal founders, at 25% ownership each. (Name Obsolete) Capital partners bought 50% of this company. The company operates out of one office. The initial website is at www.citruscoolkids.com.
The in-house knowledge we have built is our key competitive advantage. Our competitor spends 5-10 times as much to outsource to high-end companies than we do for services we provide in house. This will also happen with InteliChild.com. We have already the SQL(tm), ColdFusion ™, and Flash(tm), programming expertise.
Products and Services
InteliChild will be offering a steadily increasing mix of three lines of products:
Toys and Games – carefully chosen toys and games that appeals to the target audience, their parents, and educators.
books should include books that appeal to the parents or educators of the target market. These books can be ordered on this site by interested adults who are looking for books about their children. There are also books that can be ordered for and by children.
Software: A carefully chosen software that appeals to the target market, target parents, and educators.
The Internet is constantly reinventing itself, sometimes even every three months. Our strategy for the future is to have enough flexibility to adapt new technologies and to respond to rapid changes.
The Market
InteliChild.com’s market is growing exponentially thanks to technological advances in education and acceptance of technology teaching aids. Our entry into the market will depend on the approval and support of the school communities, including teachers, PTA and special education programs.
These are our main target markets:
The kids.
Parents.
For children of the upper classes, there are educational institutions.
Self-teaching families.
While we have plans to expand into international territory, our initial launch will target our most important market – the American upper class. We know that many of our clients own BMW’s and are highly discerning. They also spend a lot on their children, as they understand the technology we have developed. High bandwidth connections are a common feature, and they appreciate first-class design.
Financial Considerations
Our start-up costs are high because of our commitment to dominate the Internet market place.
The Break-even Analysis shows that we have reached steady-state breakeven within the first year.
Sales forecasts are based on increased website traffic and more sales per user session. Sales are projected to rise exponentially from Year 1 to Year 3. Traffic growth will be a key factor in the forecast. We anticipate losing money for at least three more years as we continue to build traffic and strengthen our position for a long-term future.
Objectives
Traffic, as measured in unique user sessions: 100,000 unique user sessions in June, Year 1; 450,000 in December, Year 1; 3.5 million in Year 2; and 5 million in Year 3.
As measured in dollar sales per visit, sell-through: $0.58 per visit in December of Year 1, an increase of $0.83 per year 2 and $0.92 per year 3.
Value is the ability to attract additional investment at economically viable valuations. We need to attract
moderate investment this year, and an additional large infusion in Year 2, with valuation performance that yields attractive internal rate of return (IRR) to investors. The financial section displays an IRR of over 100% for all investors. IRR for seed is higher than for other investors. IRR for second round decreases slightly.
Acquisition (IPO) or Initial public offering in Year 4 at a valuation greater than $20 Million. This assumes of course the market valuations based on sales and earnings, which are relatively high as this plan is written.
Mission
InteliChild.com provides bright children a fun place to interact with educators, other kids, and the wider world. It generates traffic first and then valuations for investors. Then, commerce and profits follow. It’s a safe place for children to play, for parents to buy school supplies, and for employees to work in a fair and creative environment.
Keys to Success
Customers should be kept happy. The website should be simple to use and quick to view. User satisfaction is an ultimate priority.
If the project can capitalise on the traffic generated by InteliChild.com and convert the user sessions into dollars via the commerce site, it will succeed.
The sales process must be easy to administer and flexible enough to accommodate the needs of InteliChild, which is not ready to take on more employees to do so.
The ecommerce initiative will strengthen InteliChild.com’s position as a technology leader. This will include returning traffic as well as bringing in new visitors.