Stroll Net is a forum that allows for communication and entertainment via public Internet access. We will create 16 Internet enabled pay-kiosks that can be used in public places throughout Tech City. These locations are frequented both by students and business people, but have no similar competition. Our flagship location will be next to the downtown bus and train station, where, for less than a dollar, travelers can check email, locate phone numbers, and look up directions on any of the multiple online-mapping sites. You can also surf the internet, depending on your budget and time. We accept both credit cards and real money (coins or dollar bills), so we can capture both the casual user and the traveler who has money to spare.
Stroll Net is the solution to a growing demand. Americans want access to the methods of communication and volumes of information now available on the Internet, at a cost they can afford, and in such a way that they aren’t confined to a bedroom or office desk. Stroll Net’s goal is to offer a cost-effective and convenient way for the community to connect to the Internet from anywhere, including their offices.
This business plan has been prepared for financing in the amount $299,671. The supplemental financing is required to begin the purchase of public Internet terminals, the purchase of an office warehouse, office equipment and supplies and company vehicles, and to cover expenses in the first year of operations. Cam Piotr (owner) and Bob Green (long-term loan $100,000) have provided additional financing.
Stroll Net is now incorporated as a Limited Liability Corporation. This will protect Bob Green and Cam Piotr from double taxation and personal liability. The investors will be considered shareholders and are therefore not liable for more that their $5,250 per person personal investment.
Stroll Net will be able to open and continue operations in year one thanks to the financing as well as the capital contributions of the owners. Stroll Net will be able to offer its customers and clients the best public Internet terminal possible thanks to its large capital investment. To provide customers with an unrivalled service, a unique product is necessary. Successful operation in year one will provide Stroll Net a customer base that will allow it to be self-sufficient in year two.
We project dividends of $100,000 and $200,000 for an investment of $299671, depending on cash flows. These projections are made based on real business revenues from similar start customers of our internet kiosk supply in other states. With a break-even point at $42,599 per monthly, we anticipate revenues of $727.072 and net profits of 18.5% or $134.305 for the first year. Stroll Net’s net worth will rise to $610,320 by year three. Revenues will reach $1,136,067 by year three. Cash flows will determine the dividends. Investors have the option to be purchased outright by the company owners at year five.
1.1 Mission
Access to the internet is becoming more and more common as it grows in popularity at an alarming rate. Stroll Net provides internet access for both business and personal travelers. It can be accessed via public Internet terminals, or wirelessly from your office. Young and old internet users can connect to the internet at a minimal cost. They can also use it while they are in hotels, waiting at airports, or shopping in malls.
We want to be the first to bring an innovative, high quality public Internet terminal to the current market. We will bring value to the community by providing valuable services and a high-quality product. Our terminals will utilize the most advance technologies and our staff will possess the utmost in customer service experience.
1.2 Keys to Success
As a start-up company, new to the industry, we must be focused and work hard to create an acceptance for ourselves and our products and services within the marketplace. Our success is based on these key factors:
- Placement and delivery of innovative products or services that expand existing markets as well as create new ones.
- A steady, disciplined pattern of growth.
- Building a relationship with clients.
1.3 Objectives
Stroll Net&
#8217’s first year objectives include:
- Innovative product introduced that makes it affordable and easy for Internet users from all over the world to access the Internet without leaving their home.
- The creation of an environment that allows businesspeople to access their files and programs.
- The establishment of 100 Internet terminals for public use in the North MyState.
The following are our growth goals for the next two-years:
- An increase in the number of public Internet terminals by 20% every year.
- Revenue growth of 25% annually
1.4 Risks
Stroll Nets are not without risks
- Is there a demand for Stroll Net’s services in Tech City?
- Will the popularity of the Internet continue to grow, or is the Internet a fad?
- Will Stroll Net’s service be affordable for individuals?
- Is it possible that the price of Internet access from home will drop so much that there won’t be a market in the future for public Internet terminals.