Pie in the Sky Wi Fi is an Oregon-based company that specialises in the creation, delivery, marketing, and maintenance of Wi-Fi for individuals, businesses, and entire communities. Pie in the Sky WI-Fi provides custom, ground-up metro-area data as well as VoIP installation and distribution.
Wi-Fi is fast becoming the standard in Internet connectivity delivery across many organizations and government agencies. Pie in the Sky Wi-Fi, Inc. provides secure Wi-Fi services to residential and commercial property owners, and traditional Internet service providers who want to improve their current offerings. Pie in the Sky WiFi’s primary objective is to offer complete support and management for wireless networks. This includes installation, maintenance and support. Pie in the Sky Wi-Fi supplies wholesale services to businesses seeking to improve the competitiveness of their business properties and towns.
There is a huge opportunity for Wi-Fi installations and ongoing management. The market is expected to grow at no less than half a percent annually. Pie in the Sky WiFi expects the overall industry segment to reach $2 billion annually in the fourth year. The Wi Fi industry as a whole has the potential to grow to $190.8billion. This year marks a fundamental shift in the way Internet services, hardware, and security are delivered to users around the globe. Pie in the sky Wi-Fi is positioned to become a leader in this fast-growing market. Because of the fragmented nature of the market in its current state, the threat from potential competitors is not necessarily a bad thing. Potential competitors to the market can help increase awareness of the industry and drive sales. The industry offers great potential. Pie in the Sky WI-Fi sees this market as a short-term opportunity. The company is aggressively launching the services where there is demand. Pie in the Sky WiFi’s innovative sales strategy and install manager strategy will allow the company access to all potential opportunities, regardless where they are located. We believe that market consolidation and the opportunity for a ‘#8220gold-rush’ will occur by year 4.
It is the goal of management to position the company as an acquisition target by a market consolidator looking to gain market share and build a larger national network by end of year three. Pie in the Sky WiFi will be in a strong position to sell the business if the business plan has been executed according to schedule and all milestones have been met. The most likely aggregators will be the larger telecom, cable or electrical companies currently looking at providing these services via public “Hot Spots” or through cellular networks. Over the next four-years, many companies will be entering the market, including the larger telecom and cellular firms. Fortunately, the Pie in the Sky Wi-Fi market focus allows for many competitors, both large and small. Pie in the Sky Wi-Fi expects to sell the company as a going concern for no less than $20 million based on the pro-forma income statement and estimated balance sheet.
1.1 Objectives
- First year sales over $500,000
- Increase contracted sales force to 30 by year 3
- Net worth over $2,000,000 by year 3.
1.2 Mission
Pie in the Sky Wi-Fi makes it easy and affordable for customers to have Internet access. We will reduce their costs for initial installation, enable portability and provide quality, ongoing customer care. Our investors will receive a ground-level access port to the next big technology trend. At the end of the plan, the company will be sold to a market consolidator, generating high value returns.
1.3 Keys to Success
- Management skills include business, technology, branding, and sales.
- First-mover advantage in emerging markets
- Detail database for installers that tracks performance and skill sets