OSS Telecom Technology Bend, Oregon, is a thriving offshoot OSS Telecom Technology Taiwan. This $300 million steel conglomerate was founded in Taiwan. The main company was formed to pursue opportunities in operations support systems (OSS) in the telecom software industry. They have 24 telecom operators that use their software.
OSS Telecom Technology will pursue several objectives that will allow them to quickly gain market penetration. The first objective is to offer a high value, high quality product for the telecom industry. From an operational standpoint, the ability to build superior human assets through trainings and competitive incentives is also important. OSS Telecom Technology will be pursuing a customer intimacy strategy. This specific business model will ensure customer satisfaction.
The Products
OSS Telecom Technology offers a wide range of OSS-based products to support the telecom sector. CARIBOU is the first product they have developed, and it is a subscription billing solution. The CARIBOU package addresses traffic processing, billing generation, accounts payables, system administration and packaging. Customer care and administration is also addressed. Each module in CARIBOU has its own robust application.
OSS Telecom Technology also provides their MEDUSA product. The MEDUSA product provides network support in the form of configuration, control, and management of network elements.
The Market
The market potential for OSS Telecom Technology’s products are huge. This is evident in what seems to be an unstoppable rise of the telecom sector. The telecom industry is the largest growth industry at the moment and has contributed huge capital market gains. As just one sector of the telecom market, cell phone proliferation is growing at rates unimaginable at present. It is predicted that by 2020, 65% of children between the ages of 10 and 15 will own cell phones. Broadband Internet service will also see record penetration. In three years, it is projected that 85% percent of the population will have broadband access with 60% of them subscribing.
OSS Telecom Technology targets two market segments. The first segment is Tier 2 telecom operators. This segment is home to a 8% annual growth rate, and has 481 potential customers. Tier 3 telecom providers will be the next targeted market segment. Although this segment’s annual growth rate is lower at 6%, it has more potential customers with 2,011.
Management Team
OSS Telecom Technology assembled an experienced management group to manage the organization in this competitive market. The experience gained in the telecom industry was a significant factor in selecting the members of the assembled team. The telecom industry is quite technical and comprehensive information and insight of this unique sector is instrumental for success. Victor Smith has been appointed CEO. Victor has 25 years of telecom experience. Victor was the COO at Atlas Telecom for 12 years, a major telecom player. Kenneth Jones is another Atlas Telecom executive. Kenneth is the Executive President. Kenneth also worked at Harris Corp. and NCR Corporation. Kenneth brought a broad skill set to OSS Telecom Technology. James Jackson is also an executive vice president and has experience at IBM, Atlas, Mosaics, and the Lotus Development Corporation. Ken Smith is the third member of the management team, with relevant experience from MIDCOM Communications (US Intelio Networks) and Ken Jackson.
OSS Telecom Technology’s strong management team will help them reach break-even within the second year. They also have superior products that will allow them to do so. After a net loss in year one, net profit will rise in year two. Sales for OSS Telecom Technology is forecasted to be moderate in year one and see a hefty increase again by the end of year three.
1.1 Objectives
OSS Telecom Technology’s operational model was created to meet our goals.
- Developing OSS solutions in telecom operations.
- High quality, high-value products for the market
- Through training and competitive incentives, we aim to develop human capital.
- Implementing a customer intimacy model.
1.2 Mission
Our mission will be to provide convergent OSS solutions worldwide to operators of telecom companies. These scalable solutions will provide unparalleled support to allow for flexibility and meet–s needs.
Exceed customer expectations.
1.3 Keys to Success
Strategic Imperatives
In order to achieve its mission, OSS Telecom Technology has made a set of clear and distinctive strategic choices. These choices are based on two key elements:
- The OSS marketplace
- The capabilities of the company
These choices translate into key strategic imperatives which OSS Telecom Technology is pursuing to gain leadership in the OSS market. There are three levels of telecom operators. Tier 1 operators have more subscribers than one billion, Tier 2, operators with 100,000 to one-million subscribers, and Tier 3, operators with less than 100,000 subscribers.
- Value Focus: OSS Telecom Technology is focusing on Tier 3 operators. They will provide full-featured, scalable and reliable products and services at competitive prices. OSS Telecom Technology’s software products are 20-40% cheaper than those of Tier 1 players like Kenan or LHS. But they will still have all the same features and services as these players. Tier 3 competitors, such as Moscom, while lower on price, will not be able to compete with the features and service OSS Telecom Technology offers.
- Wireline and Wireless Product Portfolio: OSS Telecom Technology’s product offering will evolve from Global Systems for Mobile Communications (GSM) to include other wireless, fixed, and Internet billing solutions. While initial products were GSM-based, OSS Telecom Technology is already broadening its product lines to include local loop billing and convergent billing capabilities, which are key customer requirements.
- Engineering Center of Excellence OSS Telecom Technology continues to develop its low-cost, high quality software programming and development center in Taiwan. This gives it significant cost advantages over U.S. or European-based competitors.
- Consulting services: OSS Telecom Technology combines products with consulting services in order to develop strong customer relationships, and improve its product offerings. The provision of consulting will allow us to be more specific and relationship-driven with our customers. OSS Telecom Technology is open to pursuing projects that could be turned into products or marketed to potential customers. OSS Telecom Technology has strict criteria that it uses to select which consulting services projects they undertake. Unless there is an opportunity to “productize” or repeat the solution being developed, the project will not be pursued.
- Sales Channels: A multi-national marketing and sales team will build both direct and indirect sales channels. OSS Telecom Technology created a network of experienced, incentivized, on-the-ground sales and marketing professionals to help them capitalize on the potential opportunities in each region. These teams will be able to build customer relationships directly and indirectly through switch manufacturers, systems integrators, etc. OSS Telecom Technology will gain significant leverage through the indirect channel partners. OSS Telecom Technology will dedicate resources to developing its indirect sales channel partnerships. Compaq, as a partner, will allow OSS Telecom Technology greater geographic reach, credibility, or customers than would be possible without them. Specific support programs for partners will be created to encourage the growth of these relationships.