Introduction
It is the mission of Roth & Calder Telemarketing Professionals, Inc. (R&C) to provide comprehensive telemarketing consultation and creation of telemarketing advertising campaigns for our clients in the Cawleweton region. It is our long-term goal to become THE preferred business-to-business telemarketing agency for the East Coast area. Our firm does more than just provide a service to our clients. We are committed to building long-lasting relationships with them in order for their messages to reach the right people at just the right time. This will ensure that they communicate effectively with their customers.
The Company
Roth & Calder LLC will be a limited partnership with limited liability that is registered in Delaware for tax purposes. The founder of the partnership is Thomas Roth, who was a former marketing executive at General Foods. He has assembled a group of highly-respected marketing, development and telemarketing experts who have combined 25 years of industry experience.
The company has a limited number of private investors and does not plan to go public. Cawleweton is the main office. These offices include conference rooms as well as office space. The company plans to start offering its services in January 1.
In the beginning, the potential clients for the company are all of the Cawleweton companies. We are able to service small and large businesses and offer virtually all consultation services via telephone communication with clients.
The Services
To ensure maximum results for our clients, we offer a comprehensive program that may include the following services.
- Identification of Program Objectives & Expectations
- Creation of customized lists of leads
- Market research
- Telemarketing personnel training and consulting
- Programming script writing
- Creation of follow-up programs for successful calls.
This is only a partial list of our services as each project is customized to our client and its scope, length, depth, reach, and cost are unique.
The Market
The telemarketing sector is growing at the moment with companies experiencing an average annual growth of 6.5% to 8.8%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer turnover rates in a hard hit economy. R&C sees a cyclical pattern in the industry’s long-term growth rates. They don’t anticipate this high rate of growth to continue.
Telemarketing has a large number of companies. These companies vary in their size, market share, and scope. A lot of companies are general advertising agencies offering telemarketing services, as well as a wide variety of other consulting services. Many companies don’t realize the potential benefits that outsourcing can bring and instead choose to build their own telemarketing service.
R&C believes that new entrants to market are the greatest threat right now. They see an opportunity in a high growth industry. Existing agencies looking to expand their reach and integrate horizontally into new markets are the most likely candidates. New entrants face the disadvantage of having to switch partners when contracting with telemarketing agencies. R&C is aware that this industry has a steep learning curve. As a result, a firm’s cumulative experience with the field and long-term clients will lead to declining “/unit costs.
The rivalry among different telemarketing companies is intense, as we have already stated. Telemarketing as a whole has experienced long-term moderate growth. Many of the largest agencies are dependent on each other when it comes jockeying to position and market share. This industry is competitive because of the many telemarketing agencies that are not necessarily ‘general’ or generic.
Indirect price control in this industry is facilitated by buyers using the threat of clients merging to get all their advertising done in house. This increases competition among firms. This must always be foremost in the minds of R&C’s management when offering services and setting prices.
Financial ConsiderationsStart-up assets required include expenses and cash needed to support operations until revenues reach an acceptable level. Although most of the company’s liabilities will come from outside private investors or management investment, we have secured current borrowing from Bank of America Commercial Investments. We expect to repay the principal in three years. A long-term loan through VieilArgent Bank of Richburb will be paid off in ten years.
1.1 Objectives
These are the three-year goals of Roth & Calder Telemarketing Professionals, Inc.
- By year two, break-even is achieved.
- Establish a regional East Coast presence for operations within five year and a national one within ten.
- To build long-term relationships, trust and credibility with our clients, you must ensure minimum 95% customer satisfaction.
1.2 Mission
Roth & Calder Telemarketing Professionals, Inc., has the mission to provide comprehensive telemarketing advice and create telemarketing ads campaigns for our clients located in the Cawleweton. Long-term goals include becoming THE preferred East Coast business-to-business agency for telemarketing. Our firm does not just produce a service for clients. Our firm believes in building a long-lasting relationship with our clients so that their message can reach the right people at the right time to ensure effective communication with their market.
R&C works exclusively as a business to business company. We provide solutions to companies who want to talk to their customers by phone. This can take the shape of advertising, surveys, seminar and conference invitations, etc. R&C has combined 25 years experience working with companies to provide professional and effective telemarketing methods.
Success Keys 1.3
R&CՉ۪s keys to long-term profitability and survivability are these:
- Differentiate our services so that our clients realize that we are able to better serve their needs rather than a more generic competitor or in-house telemarketing.
- Establishing long-term relationships with clients, and keeping in touch with them is key to building repeat business.
- Establish a comprehensive service experience for our clients that includes consultation, analysis of telemarketing campaign goals and target markets, creation of streamlined and custom advertising campaigns based on needs, expectations, implementation, and follow-up analysis.