Panache Travel Group (PTG), a company that specializes in luxury, small-scale tours for discriminating clients, is called Panache Travel Group. To better serve clients across the country, it will be based in Salt Lake City (UT) and New York, New York. Panache Travel Group founders and staff are travel professionals with extensive experience who are passionate about what Panache Travel Group can offer.
PTG will concentrate on luxury travel as a niche market within the expanding travel industry. The primary clients of PTG are couples and individuals who travel to leisure at least once per calendar year. Clients are looking for the ultimate experience in travel and expect the highest quality accommodations and activities along with exceptional service. PTG will be more competitive than others in this market because it offers smaller, more intimate package tours that give clients personal attention by their hosts. PTG will foster this niche through one-to-one communication with potential clients, personal contact with sophisticated agencies whose primary customer base targets our market, broad out-reach programmes through various media and special events. We have all aspects of travel technology available to us through Panache Services. PTG founders and employees have personal experience with luxury retailing, travel, local languages, history of destinations, and personal services to high net-worth individuals.
The price of the luxury tours packages will initially be slightly lower than what is currently being offered in order increase brand recognition and market share. Short-term operating profits margins are expected to be low to mid-range. When PTG has established a loyal core clientele and increased brand recognition, allowing the company to increase the price of the tour packages to the market rate, operating profit margin is anticipated to rise.
1.1 Objectives
1. You achieve significant sales in Year 1 and then you see incredible increases in Years 2 and 3. This is followed by an increase in profitability.
2. Panache Travel Group is a brand that will help customers retain their business, maintain the mind-share of Panache resellers, and increase pricing power.
3. For additional PTG sales channels, create and maintain strategic alliances both nationally and internationally with service providers.
4. Highest levels of client satisfaction in our industry
1.2 Mission
Panache Travel Group has one mission: to provide luxury tours and travel experiences for a select market of discriminating customers. They are satisfied with their service, as evidenced by repeat bookings and positive word of mouth. PTG strives to be an expert in luxury travel and is known for its exceptional service. Smart people will ensure that everyone is satisfied with PTG’s professional and first-class service.
1.3 Keys of Success
- Segment luxury travelers and target them within the larger market.
- Panache Travel Group can be promoted and positioned as experts in the luxury travel segment.
- Use personal interaction, media and branding to convey the unique attributes and quality PTG offers.
- Develop repeat business from a base of loyal, satisfied customers.