Passion Soles is a women-only shoe store in Eugene, OR. Eugene needs a high-end shoe store that caters to women. The current selection is not sufficient. Women looking for a unique pair of shoes have to travel to Portland often in order to find them.
Passion Soles will stock a vast array of shoes. Generally, the size of Passion Soles’ selection is cost prohibitive due to all the different sizes that must be stocked per style. Passion Soles operates a unique business model which allows them to offer an extensive selection for a low price, stocking only one size per design. Passion Soles works with a wholesaler to ensure that they have the ability to deliver the customer’s desired size within two working days. Additional charges may apply for overnight shipping.
Passion Soles will take advantage of Holly Heels’’s knowledge about the women’s shoe retail industry to gain market share. Profitability will be achieved by the end of month ten, and revenue will exceed $284,000 in year three.
1.1 Keys for Success
A high-end shoe store for women with a wide selection of products and customer care is key to your success.
1.2 Objectives
The following are the goals for the first 3 years of operation:
- To create a product-based retailer store with the primary goal of exceeding customer’s expectations.
- To increase our client base by 20% annually through exceptional customer service and selection.
- It is necessary to have a sustainable cash flow in order to start up a business.
1.3 Mission
Passion Soles’#8217 mission is to provide Eugene an exclusive selection of women’s shoes and exceptional customer service. We are here to retain and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed our customers’ expectations.