Yoga Center Business Plan


Yoga Center Business Plan


Hatha Yoga, an ancient discipline, explores, develops and integrates the mind, body, and spirit. Yoga helps to stretch and strengthen muscles throughout the body. This ancient system of self-care brings vitality, health, deep relaxation, and peace of mind.

The style of Hatha Yoga taught is the Anusara method. Anusara Yoga teaches a new type of yoga. It is spiritually inspired, heart-oriented, and grounded in a deep knowledge about the best alignment for each pose. Instructors encourage students learn to listen and respect their body.

After the completion of each posture, deep relaxation can be taught in every class. Garden Way Yoga Center (GWYC), a yoga center, aims to help students develop a sense of well-being, both spiritually and physically. This is a real health benefit.

Eight eight-week sessions are offered by the Garden Way Yoga Center each year. There are workshops in related subjects and Anusara-style Hatha Yoga classes. The Yoga Center offers professional, highly trained instructors, progressive teaching techniques, a supportive atmosphere and beautiful, natural light.

The Garden Way Yoga Center also offers a boutique where you can purchase yoga training aids and clothing for your workshop.

Jill Gordon, Ph.D., founder of The Garden Way Yoga Center, is one of Anusara Yoga’s leading teachers. She conducts workshops and teacher trainings nationally and internationally, and has previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA. She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offered instruction to nearly 1,000 students per week. She is a certified yoga teacher since 1985 and a meditation instructor since 1989. Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

1.1 Objectives

The objectives of Garden Way Yoga Center are the following:

  • 300 customers acquired by the end in the first year.
  • The boutique can achieve sales exceeding $60,000
  • Increase customer base by 25% by the end of the second year of operation.
  • Increase sales by 15% by the end of the second year of operation.

1.2 Mission

Garden Way Yoga Center aims to offer Anusara classes to anyone, beginner or advanced. Our intention is to teach Anusara in the same way that we were taught. It is the responsibility of the teacher to act responsibly and keep the student’s interest at heart. The true teacher, no matter how much we learn or who we learn it from, is the one and only one.