Office Furniture Manufacturer Business Plan


Office Furniture Manufacturer Business Plan


Willamette Furniture Mfr. Our company is experiencing rapid growth after discovering high-end Direct Mail channels. This channel gave us the opportunity to grow our business through new channels. Our appearances in specialty magazines helped us to create a new channel, through distributors of office products that sell directly to corporations.

Another three years of rapid growth is required by the annual business plan. We are careful planning to manage our growth and ensure steady cash flow because of the impact that sales growth has had on working capital.

We also anticipate being more profitable than ever. Overall, the plan is a healthy business with great growth prospects. It will manage its orderly future growth.

1.1 Objectives

  1. You should be focusing on the new channels that will increase sales to $1 million or more by Year 3.
  2. Maintain a gross margin close to 60%, despite the sales increase.
  3. Increase the net profit significantly by Year 3.

1.2 Mission

Willamette Furniture Mfr. Willamette Furniture Mfr. helps create productive and comfortable office environments. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. Customers who value high-quality office environments want us to provide the best possible service. We strive to give our customers the best value. We strive to create and sustain a safe and creative workplace. We aim for responsible and fair profit in order to sustain the company’s long-term financial health and to fairly reimburse investors and owners for their investment.

1.3 Keys To Success

  • Uncompromising commitment to the quality of the end product: quality wood, quality workmanship, quality design, quality of end result.
  • Successful niche marketing requires that we find quality-conscious customers through the right channels. And we must make sure that they can find our company.
  • Almost-automatic assembly: we can’t afford to ship fully-assembled desks, but assembly must be so easy and automatic that it makes the customer feel better about the quality, not worse.