Jean’s Tofu Delight, a Richmond product brand has been a success for seven years. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean’s Tofu Delight will be selling $580,000 this year. This was made possible by a $100,000 investment.
Jean’’s Tofu Delight will expand its distribution to the northwest region. The expansion plan will be supported by owner funding and internally generated cash flow. A $100,000 short-term loan will be secured by the company. Based on current sales success in Richmond, projections of future sales are based upon the following three years. Initial contacts were made with local retail outlets and potential target markets.
This will allow sales revenues to grow to $1.1million by the end year 2.
1.1 Mission
Jean’#8217s Tofu Delight’’s Mission:
- Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
- Innovative. Our products have always been at the forefront for the health and nutrition industry. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes.
- Integrity Our customers depend upon the quality of our products. Jean’s Tofu Delight has built trust by demonstrating our commitment towards the highest standards. The ability to deliver freshly made tofu pate directly to customers depends on the cooperation between suppliers and retailers. We stand behind our products, our service and our word.
1.2 Objectives
Jean’s Tofu Delight has the following objective:
- Create a regional sales staff.
- In Year 2, establish strong sales in the five metropolitan areas of the region.
- Maintain tight control of cost and operation during expansion.