Circuit Fitness Importing was established as an Oregon LLC. The company has been formed to become the exclusive importer of the Wega Corporation’s innovative Esercitazione Diritta (Exercise Standing) fitness equipment. Circuit Fitness Importing will be granted the exclusive license to market this patented equipment in the U.S.A.
The Market
American fitness market, a small subset of sporting goods industry, is worth $5.8 billion. These equipment have seen significant increases in usage and membership over the past 10 years. Americans are starting to see the importance of exercise and healthy eating habits on a larger scale. Fitness participation is on the rise. Circuit Fitness Importing has identified three customer segments that are particularly attractive:
- Distributors- These distributors account for 60% in the total sales of fitness gear. These sales are mainly made to independent fitness clubs.
- Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
- Vertical Markets – These facilities in the non-fitness sector have more than 35,000 facilities.
Esercitazione Diritta (Wagon Corporation’s flagship equipment for fitness) is a patented technology that applies to strength exercise equipment. All other strength fitness equipment manufacturers have users placed in a seated position when performing the exercises. Esercitazione Diritta, instead, has the user stand. This is advantageous because of several reasons. This helps to strengthen the lower body muscles that support the body. It also helps to strengthen the central motor skills that are required to maintain an upright position in relation to the weight lifting offsetting forces. Esercitazione Diritta is protected patented technology which provides Circuit Fitness Importing a competitive edge. Esercitazione Diritta can be moved around thanks to its casters.
Management
Max Peruggio, Circuit Fitness Importing, will be his leader. Max is a multi-talented individual who has many accomplishments which will equip him with the skills to successfully execute this well-researched business model.
- Project manager for civilian and military projects in excess of $100 million.
- A successful sales manager who has increased the sales of a design business by 10 times in just two years.
- Fluently proficient in English and Italian
- Italian goods successfully imported into the U.S.A.
Circuit Fitness Importing can quickly increase its market share by combining exceptional products, an exclusive license to import the patented technology, and a skilled sales and project manager. According to forecasts, the revenue for years 2 and 3 will reach $1.0million ($1.2 million) and $1.2million ($1.2 million respectively. The net profit for these years will be 6.0% to 6.98%.
1.1 Mission
Circuit Fitness Importing is committed to bringing the best and most innovative fitness equipment into the U.S.A. Circuit Fitness Importing will meet all customer expectations. Circuit Fitness Importing is the best fitness equipment importer by offering only the highest quality products and premium support.
1.2 Keys to Success
- Provide value to customers with the best, most innovative product.
- Build strong relationships and anticipate distributors’ needs.
- For profitability to be assured, ensure strict financial control.
1.3 Objectives
- To become the U.S. sole importer of revolutionary new Esercitazione Diritta training system.
- To earn revenue of $1,000,000 within two years.
- Profitability within one year