Opportunity
Problem
The Philadelphia kosher catering market is an interesting one. Recently they have discovered they really like and need kosher food. It’s healthy its organic and its a “clean” way to eat. It is good for your health. It is essential that people eat good food.
Solution
Fressen will fill a niche in the kosher caterer market by offering new and creative menu options, expanding people’s perception of kosher foods. This market consists of two target segments that are differentiated by household income.
Market
The kosher catering business in Philadelphia is fairly unique. There are four other caterers that specialize in kosher catering at the low-to-mid-price range. These caterers tend to serve the part of the market that must have kosher food served at an occasion due to religious beliefs, but struggle to able to afford the cost variance between standard and kosher catering. All four of these caters have fairly standard menu offerings. A fifth caterer serves both the middle and lower ends of the market. Despite the fact that Philadelphia has a large wealth population, they are still not being served.
Competiton
Fressen Catering’s competitive edge lies in its ability to serve customers and creative approach with kosher cuisine. Fressen’s customer attention differentiates them in the world of kosher catering which is dominated by several companies that have plenty of demand. A decrease in customer demand results in a lower pressure to cater for customers. Fressen is approaching the market as if there was significant competition between the different service providers. Fressen Catering will develop a lasting relationship with local customers by making customer satisfaction a priority.
Why Us
Fressen Catering aims to provide the best kosher cuisine. Our goal is to keep customers happy and attract new ones. If we follow this maxim, all else will follow. Our services will surpass the expectations of customers.
Expectations
Forecast
Fressen Catering is projected to make a profit by 2013. It will be fully operational and well-staffed, able to support Susan and her employees. Susan will be in a position to repay the 90,000 loan to family and friends by year 4.
Financial Highlights Year-by-Year
Financing Needed
The company requires $130,000. Susan will contribute $40,000 and her friends and relatives will contribute $90,000.