Category Archives: Businnes Plan

Businnes Plan

Machine Tooling Business Plan


Machine Tooling Business Plan


Machine Tooling is a Kansas City-based business. Its mission is to use the principles of high quality and advanced techniques as well as customer service to make Machine Tooling a success.

Machine Tooling has been hard at work over the past two decades to create its infrastructure and systems that can handle large volumes of business. We have worked aggressively to construct walls, make electrical advancements, and other leasehold improvements to establish the business. Additionally, the company has configured a staff who is equipped to handle many tasks. These employees are highly qualified and have extensive experience.

Our company has built and designed machines and automated systems that can be sold. To complement this, the company has developed strong working relationships and plans to continue this by offering customers value-added enhancements and vertically-integrating the business to support them.

Machine Tooling is managed by a team that has direct industry knowledge, extensive experience in research, and exceptional administrative skills. The company’s management team includes people with broad backgrounds in manufacturing and finance. The management team includes Mr. Peter Newton as CEO, Mr. John Abbot as president, and Chris Manuel, vice-president of Marketing.

Projected revenues for Year 1 to Year 3 are $1.9 million, $4.1 million, and $5.3 million, respectively. To continue in a steady pattern of growth, Machine Tooling plans to attract a larger customer base and be in a more attractive negotiating position. To provide the financial strength needed for the company to achieve its goals, Machine Tooling has decided to go public.

The company is looking for $500,000 to expand. These include:

  • Marketing of new product lines.
  • Growth into new markets.
  • Additional equipment can be purchased

Machine Tooling&#8217’s sales performance will be improved by going public. The company’s debt can be repaid, which will allow for a lower overall burden rate. Machine Tooling can enjoy a competitive advantage in comparison to other similar-sized firms that are not carrying debt. Machine Tooling will become a more powerful player in the manufacturing sector market with this expansion and a higher burden rate. The financial strength that will be achieved with this type of expansion will give Machine Tooling the capacity to establish a larger, more diversified customer base which will generate increased sales revenue. This will be a huge opportunity for Machine Tooling to grow exponentially.

1.1 Mission

The company’s goal is to be successful through the effective application of advanced techniques and high-quality customer service.

1.2 Keys of Success

It is vital that the company provides excellent customer service and prompt delivery. The company’s future success will hinge on the acquisition of new customers within the market segments that it serves.


Businnes Plan

Skateboard Gear Retail Business Plan


Skateboard Gear Retail Business Plan


Burly Skate Shop, a skateboarding, apparel and shoe shop, caters to young people in the Salem/Suburb area. We offer apparel, shoes and accessories in a high-end, industrial-chic environment. We will showcase the most recent trends and products in our store. We are determined to be this area’s top-rated retail store and will continue to strive for that goal.

We are the first and only skateboard shop in the city of Suburb. Our market research within Suburb has indicated that local skaters are frustrated with current retailers in the nearest cities. Our goal is to capture 80% of the market and create a central hub for shopping activity for skateboarding residents as well. Burly will be located at 1234 Skate Rd N, Suburb, Oregon. This location places us squarely in the center of the residential and social areas frequented by our target market. We feel that this is an essential location for our initial success as well as long-term growth.

Burly will be owned and managed by Ollie and Nollie Casperflip. Nollie, the merchandising director, was the founder and executive director of operations for a foster-care advocacy and family advocacy group for the last 18 years. Nollie holds two Masters Degrees and taught at a local college for 9 years. Ollie, who is both a marketing and personnel manager, has been the Executive director of administrations for the foundation for the past 11 year. Ollie Casperflip holds a Masters Degree in Administration, and has been an avid skateboarder since the age of 14. Both of the owners have vast experience working with people aged 12-25. In addition to raising their own son (a former skateboarder), the Casperflips’ work in the foster-care agency brought them into daily contact with children or parents in that age range.

Based on market research, our conservative sales forecasts are expected to yield a net loss of $6,000 in its first year. The profit will grow to nearly $20,000 in years three and four. To support this plan and to set it into motion, the owners contribute $5600 in cash and another $1200 in shortterm assets. We are seeking an additional $50,000 in short-term loans, to be repaid over three years, to cover our start-up requirements.

1.1 Mission

Burly’s mission is to provide the highest quality, cutting edge, and newest merchandise in an industrial-chic atmosphere where they can meet, socialize, and learn from each other about the latest trends and moves. Our goal is to increase skateboarding culture by hosting safe and drug-free events.

Success Keys 1.2

The primary keys to success for Burly are:

  • Sell products that offer the most recent styles in boards, clothing, equipment to our clients, and allow them to have a positive association with skateboarding culture.
  • PROVIDE customized services such a grip application in-store, and tools for fixing and applying newly purchased parts. Customers can be retained to make repeat purchases and to send their friends.
  • COMMUNICATE WITH our customers through newspaper advertising, print magazines, and postcard mailings. Promote skateboarder events and bring in semi-pro and pro skaters sponsored and sponsored by manufacturers. Marketing and sales will also be possible through our website.
  • ESTABLISH a highly visible, accessible, friendly, and interactive website for all of our products and services.
  • Ensure that daily management practices reflect Burly’s mission to ensure that a business that is growth-oriented and succeeds is maintained.

1.3 Objectives

Burly has established three firm objectives it wishes to achieve in the next five years:

  1. Four stores located in superb retail areas by the end of year five.

  2. Gross Margin of 45% or more.

  3. Net after-tax profits above 15% of sales


Businnes Plan

Environmental Car Dealership Business Plan


Environmental Car Dealership Business Plan


Toyota Honda GM Environmental Engines believes that the future cars of tomorrow will be more efficient and less polluting. Environmental Engines Toyota Honda GM is headed by Jack Anderson – a mechanical engineer, environmental guru, Jim Handy – a public relations consultant, Frank Lee Good – an environmental and corporate attorney. We invite everyone join us to experience this revolutionary technology.

Our strategic focus will attract early-adopters who see themselves as energy pioneers, the younger generation, or environmentalists. These three groups are projected to grow at exceptional rates, particularly the younger. Toyota Honda GM is a leader in zero emission vehicles and has been franchised by every automaker that can offer it. Toyota Honda GM Environmental Engines will be a viable alternative to fossil fuel burning transport systems. The visibility of our vehicles will increase, and sales among environmentalists as well as the younger generation will go up by 50% each month.

First, profits will be repaid to business to cover overhead costs associated with purchasing inventory. Then, to the rapidly expanding photovoltaic recharge station and mechanic&#8217’s workshop, and finally to repay initial investments. The inventory will be purchased in advance for stocking the showroom floor. Additionally, every sales person and executive will be equipped with a zero emission vehicle to take around town at his or her own expense. Their savings will spread via word-of–mouth, attract new customers, and increase future growth at the high rate of 50%.

The following highlights chart demonstrates how exciting this opportunity really is. GM had anticipated a 50% monthly growth in sales. They sold six cars in the initial month, and a modest gross margin of 1% in the second. Net profits were good in the subsequent years.

The sky will be brighter with the success of our company. But, the sky is not the limit for our market dominance. All of these profits can then be fed back into research and development opening the doorway to a secondary market role for Environmental Engines Toyota Honda GM as a patent holding company and clearing house.

1.1 Keys to Success

These are the keys to success at Environmental Engines Toyota Honda GM

  • Marketing – overcoming barriers to entry and partnering locally with consumer and environmental groups to solve problems with advertising and promotion budgets.
  • Product quality.
  • Management – Products delivered on time, costs controlled and marketing budgets managed. It is tempting to focus on growth at the expense or profits.

1.2 Objectives

During the first three years, Environmental Engines Toyota Honda GM aims to:

  1. To create a car dealership with a respectable gross margin in environmentally-friendlier automobiles.
  2. To develop a discerning and informed consumer base in new automobile buyers throughout the surrounding metropolis who will exercise their buying power to support a 100% yearly sales growth of automobiles with greater fuel efficiency standards and lower rates of carbon monoxide emissions.
  3. To achieve 1,000 unit sales of environmentally-friendlier automobiles in year one.
  4. Stabilize the automobile market that is fuel efficient by increasing the market shares by 15% after three year.

1.3 Mission

The mission of Environmental Engines Toyota Honda GM is to provide early adopters and the younger generation within the Ann Arbor community with environmentally-friendlier automobile choices and to convert traditional new automobile buyers into conscientious consumers who are aware of external as well as internal costs associated with automobile transportation. We will attract enthusiastic early-adopters who are #8220 energy pioneers, &#8221 the younger generation, as well as environmentalists. Everything will work out if we stick to these principles.


Businnes Plan

Auto Parts Store Business Plan


Auto Parts Store Business Plan


Southeast Racing Parts (SRP), is a North Carolina-based, brick and mortar automobile racing parts brick & mortar and mailorder organization. SRP will continue to be small to give customers unparalleled attention. Southeast Racing Parts becomes the leading destination for novice racing parts and entry-level parts.

The Market

Southeast Racing Parts is excited to be a part of this growing market. Motorsports has experienced explosive growth in America over the last decade. It is the fastest-growing sport in America. The market is worth approximately $1.5 billion annually. Recent data indicates that nearly 385,000 people have participated and competed at organized motorsport events. However, there are many more people who have built their cars but not competed in organized events. Motorsports coverage on TV has increased significantly, helping to drive growth. SRP’s preferred location is the Carolinas, which has seen record population growth of 25% over the past decade.

The Organization

Southeast Racing Parts is founded on the idea that maintaining satisfied customers is essential to the financial health of the organization. SRP will strive to exceed the expectations of all customers in all transactions. Southeast Racing Parts, through sponsorship or participation, will remain active in the racing scene.

Products, Services, and Delivery

SRP will offer a catalog and mail order service. This catalog will be four-color and the cost of subsequent editions will be evaluated to determine if this format is economically feasible. SRP offers engine and chassis replacements for a wide range cars. Safety equipment, as well as set up equipment, will be offered by SRP. You will find all the top brands as well as a variety of generic parts. SRP will provide coil rating services and scale services for race cars.

Financials

Southeast Racing Parts will be profitable from month one. Margins are forecasted to be respectable. Year one sales will be exceptional with a steady growth rate for the first five years.

Southeast Racing Parts presents a great opportunity. It combines customer-focused business with a dynamic industry. Motorsports are growing in popularity in America with more people participating. Even for those who are not true participants, it is now “cool” to have your car “tweaked out” even just for aesthetics. An investment in Southeast Racing Parts is a high growth, reasonable risk opportunity.

1.1 Objectives

  1. Southeast Racing Parts is the best place to buy entry-level/novice race supplies in the Carolinas.
  2. To achieve a modest first gross profit margin, increase that by at minimum 1% per calendar year until we reach our final goal.
  3. To sell a significant product amount in the first one year.
  4. To maintain a solid growth rate per year for the first five years.

1.2 Mission

Southeast Racing Parts strives to offer racing products that provide value and performance. We wish to establish a successful partnership with our customers, our employees, and our suppliers that respects the interests and goals of each party.

We are committed to providing the best possible service to our customers and will continue to improve on what is already available.

Our customers choosing us to fulfill their expectations in price, selection and service will be our measure of success.

1.3 Keys to Success

To be successful in this business, you must:

  • Be an active member of the racing community; i.e., attend functions at local race tracks, attend regional and national trade shows.
  • Send your products immediately
  • As opposed to large mail order companies’ ‘#8220’ mentality, we work with our customers one-on-one.


Businnes Plan

Coffee Export Business Plan


Coffee Export Business Plan


Silvera & Sons is a Brazilian coffee bean producer that prepares green Arabica beans for export to American specialty roasters. We also sell the beans to Brazilian wholesalers. We will increase production capacity from 72,000/60kg to 120-160,000/60kg annually. Our coffee stands out from that of the competition. The top five percent of Arabica beans available on the market are prepared by us. Customers love this product because it allows them to differentiate themselves from specialty roasters. In six years, our customers have demanded more coffee than we can supply. We have been forced to deny requests for larger shipments.

With sales exceeding ($BRL), we predict a 30% growth rate in the first year. Based on the current price for coffee, the plant will operate at full capacity. In year three, the plant should be able to generate excellent profits of ($BRL). Positive indicators have been received from importers that this additional quantity of beans will eventually be sold.

We have the keys to success

  1. Establishing and maintaining business relationships with American importers and Brazilian wholesalers and brokers of coffee.
  2. Three years operation to bring the new facility up to its maximum potential production.
  3. Our profit margin will increase with the improved technology used in the new facility.
  4. Through targeted communications, we communicate effectively to customers and potential customers our position as a distinguished provider of Arabica beans of the highest quality in the world.

1.1 Objectives

Silvera & Sons’s goals:

  • Production and sales will increase from 78,000/60kg to about 100,000/60kg annually in the first year. The facility will reach maximum capacity of 120,000/60kg bags by the third year.
  • Ensure that you have a significant increase in sales within the first year.
  • Establish strategic relations with 10-15 American importers in Los Angeles/San Francisco/Seattle.
  • In the next three-years, increase gross margins

1.2 Mission

Silvera & Sons Ltda aims to provide coffee enthusiasts and importers with the best quality products at the most affordable price. We value the relationships we have with our customers, both current and future, and want to show our appreciation by providing exceptional, guaranteed product quality, personalized service, and efficient delivery. Honesty and responsible business will reflect our commitment to Brazil’s customers.

1.3 Keys for Success

The keys to success for Silvera & Sons are:

  • Establishing and maintaining relationships with American importers as well as Brazilian coffee brokers, wholesalers and distributors.
  • In three years, bring the new facility to maximum productivity.
  • We are able to increase our profit margins through the use of new technology in our facility.
  • Communicate effectively to potential and current customers our position as a distinguished provider of high quality Arabica beans around the globe.


Businnes Plan

E-commerce Internet Business Plan


E-commerce Internet Business Plan


Popular culture is not anymore regional. With the advent of cable television, syndicated radio and the Internet, a fashion statement from New York can be found in a small town in mid-western America in a matter of days. The speed of our telecommunications has increased the expectations and needs of young customers for products that make a cultural statement.

FireStarters will provide youth customers in small communities and towns across the United States with products and clothing for young people. These products and clothing are not only popular nationally but also available locally.

FireStarters is different from other youth-oriented online e-commerce sites because it is focused exclusively on small-town America. The target audience is a young adult between 11-18 who listens to alternative music, and who participates in youth sport like skateboarding, snowboarding, and other such activities. Our target customer will find inspiration in alternative clothing trends found in large urban areas. FireStarters will exclusively advertise in small communities with populations between 100,000 and 150,000 residents. Communities of this size already have small youth-oriented businesses, like skateboard shops and alternative CD stores, that FireStarters can utilize to promote its product line.

1.1 Mission

FireStarters was founded to bring unique, youth-oriented fashion to small-town America.

1.2 Keys to Success

  • Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.
  • A strong vendor relationship will facilitate the quick shipment of orders.
  • Advertise effectively to the youth-oriented enterprises in the local communities.
  • Our target customers will see our store as trendy and attractive.


Businnes Plan

Personal Insurance Agent Business Plan


Personal Insurance Agent Business Plan


Plynthe Insurance will operate as an independent personal brokerage in Peristyle Gardens. The company provides insurance advice, policy types, and selections from every insurance provider on the market. Kolem Plynthe is a newly licensed agent in insurance. The business will start as a home-based venture and grow over time to include an office where Plynthe and associate agents can collaborate. Plynthe has a track record of success as a professional salesperson, which is a great advantage for his future in the insurance business.

Plynthe Insurance has the potential to be a lucrative business that will provide salary and dividends in return for Kolem Plynthe as its sole owner. Plynthe’s income and salary will grow steadily but moderately. Plynthe can launch the business without borrowing or external investment. The only thing that is required to fund it is her savings and personal borrowings. Plynthe Insurance will need a long-term loan to finance the expansion of an office. This loan must be taken out during its second year.

Objectives

Plynthe Insurance will judge its success on meeting the following objectives:

  1. Rapidly increase revenue in your first year.
  2. In the second year, rent an office and add an additional insurance agent.
  3. The company’s third year of operation saw its revenues double and it made a good net profit.

Mission

The mission of Plynthe Insurance is to create a more protected community by offering property, casualty, and life insurance to residents of Peristyle Gardens from a wide range of insurance sources.

Keys to Success

Plynthe Insurance will adhere to these principles in order to reach its goals:

  1. You can remain independent from any affiliate ties to specific insurance companies
  2. For all the possible risks in their lives, it is important to think holistically about each client’s needs
  3. Reputation of caring, fairness, empathy, expertise


Businnes Plan

Medical Internet Marketing Business Plan


Medical Internet Marketing Business Plan


DocBuzz, Inc., a medical marketing firm, specializes in medical device detailing, pharmaceutical, and biotechnical. DocBuzz, Inc., a company that is exclusively for doctors and the medical community, is the only one of its kind. DocBuzz, Inc. was founded and managed by practicing physicians.

With revenues in excess of $96.3 million annually, the pharmaceutical industry is one of most profitable. The problem facing the pharmaceutical sector is simply time. Time to research and develop, time for branding and marketing, time for sales and time to gain the trust of the medical profession. In this industry, we can equate time with money.

There are also two industries that have similar problems with their products. These are biotech companies and medical device firms. These companies have to compete with other industries for their revenues, even though the revenue is not as high as the pharmaceutical industry.

DocBuzz, Inc., developed a method that allows these industries to benefit prelaunch marketing, product brand, and postlaunch sales support. All this was done with the direct involvement of physicians. DocBuzz, Inc., gives the client companies the opportunity to market directly to the decision makers, establishing immediate credibility through our extensive network of physicians and other medical professionals. Our e­detailing is the most cost-effective option of all services. Live conferences are available, 24 hours per day, seven days a săptămână. This service provides access to an array of current information, including new biotech developments, pharmaceutical products and medical devices.

DocBuzz, Inc., will serve the marketing needs of the medical device, biotech, pharmaceutical and biotech industries. Our physicians have direct access to us and we can also provide our services. We can deliver these companies’ message directly to the decision makers for 75% of what these industries are currently budgeting. In addition, DocBuzz, Inc., by virtue of its unique incentive program will allow additional revenue to participating physicians and other medical practitioners.

DocBuzz’s winning strategy is to give the best and most accurate information to the medical professionals. The industry can also use DocBuzz to promote, market and advertise their products through highly respected doctors. Individual medical professionals benefit by being able to access the most recent industry information via the Internet. Additionally, at the end the e-detailing will allow them to request samples, additional information about the product, or to have a representative from a pharmaceutical company visit. Professionals on our medical panel can earn points by participating in our e-detailing and/or by referral of others who join our program.

1.1 Keys to Success

DocBuzz, Inc., identified four key strategies that are critical to our success.

  1. To increase market acceptance of a product, and its prescribing patterns, the Internet technology was developed to improve the access of the prescribing physician to the pharmaceuticals.
  2. DocBuzz, Inc. uses a grass-root approach to recruit and keep participating prescribing physicians through a value referral program (VIRP). DocBuzz, Inc., as a physician owned and operated company, understands physician’s needs and offers, in addition to our unique VIRP system, other value added programs such as CME, physician cyber meeting places and other extensive point redemption options.
  3. DocBuzz, Inc. can provide evidence-based analysis for the pharmaceutical industry in order to justify the pharmaceutical investment in e-detailing.
  4. DocBuzz, Inc., expects to experience rapid, but controlled, growth in order for us to keep our quality service.

1.2 Mission

DocBuzz, Inc., is a reliable, high-quality option to in-house resources. DocBuzz, Inc., helps to increase the return on marketing and sales investment by expediting the physician learning curve regarding prelaunch, new, existing and postlaunch products. It also provides access via the Internet to educational details and market research. DocBuzz, Inc., also benefits small, innovative biotechnology and pharmaceutical businesses that do not have a strong North American sales force.

1.3 Objectives

  • To establish ourselves as a premier pharmaceutical e-detailing company, targeting medical professionals–i.e. doctors, nurse practitioners, physician assistants and dentists.
  • We will provide value added services like CME and current medical information updates.
  • To hire both current and unidentified staff to help us implement our business plan.
  • To sign up 5% of the more than 650K prescribing medical professionals by year three, and provide 300K pharmaceutical detailing per year, by year three.
  • To reach a breakeven point in year two of $35,936

    • Businnes Plan

    Freight Brokerage Business Plan


    Freight Brokerage Business Plan


    Silicon Freight Brokers is a specialty freight broker service based in Hood River, OR. Steve Tookarefol has established the company as an Oregon C Corporation. SFB&#8217’s mission is to become the most trusted silicon chip freight broker by increasing their client base of 20% each year.


    Freight brokers and Silicon Chips

    The freight broker industry is the middle man of the shipping industry. They are also known to be third party transport providers. Freight brokers link customers and trucking companies to provide a service. Because there are so many shippers in this country offering thousands of services, freight brokers are vital to the smooth movement of goods. It is easy to locate a shipper with freight brokers.

    The silicon chip sector is a growing market that has helped fuel the Internet boom of late 1990s. Silicon chips are at the heart of all kinds computers. They also power hand-held devices such as cell phones and PDAs.

    SFB will focus on the shipment of silicon chip cargo and will be a market leader in general freight brokerage. Silicon chips require special attention because they are a unique cargo. The temperature and humidity requirements of silicon chips are very specific. There are also other requirements that silicon chip manufacturers must adhere to. SFB can quickly grow market share by focusing exclusively on silicon chips. It will be known as the best broker for chips.

    The industry of chips is comprised of two distinct customers, manufacturers of chips and purchasers of chips. Although the manufacturers are located in the USA, some produce in the USA while others outsource production to overseas countries and then import them. Customers of chip products include Motorola, IBM and Intel.


    Management

    SFB’s management team includes Wendy Tookarefol (seasoned) and Steve Tookarefol (seasoned). Steve has more then 10 years of freight experience and has worked with several companies. Steve has used his work experience to help him accurately identify the market and fulfill it. SFB combines Steve&#8217’s deep trucking/ freight brokerage experience and insight with his spouse&#8217s expertise in the silicon-chip industry. Wendy has been a consultant in the industry for seven years and worked closely with companies such Intel.

    SFB&#8217’s solid business plan is predicted to be profitable by month six. SFB will continue to be laser-focused on its market niche while fully utilizing the strong management team.

    1.1 Objectives

    Silicon Freight Brokers goals from the initial three years of operation are:

    • To create a service-based corporation whose main goal is to continuously exceed the customer’s expectations.
    • Silicon Freight Brokers are used in at least four of Silicon Industry Journal’s top 10 silicon chip manufacturers.
    • To increase our number served clients by 20% per annum through superior performance, word of mouth referrals, and superior performance.
    • To develop a sustainable, profitable, start-up business.

    1.2 Mission

    Silicon Freight Brokers’ mission is to deliver the best possible shipping experience for customers. We exist to acquire and retain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.


    Businnes Plan

    Fishing Equipment Business Plan


    Fishing Equipment Business Plan


    Seacliff Products (Seacliff), a company with innovative ideas, has invented a fishing hook. Seacliff originally developed a do it yourself-kit that they sold while looking for a licensing partner. Seacliff predicts strong sales for year one and an increase of about 10% for year 2.

    Seacliff created the Supreme hook, a new, innovative live bait holder. Tests have indicated that there are appreciable increases in fish hook up. Having increased fish hookups allows the user to have greater enjoyment while fishing.


    The Model for Business

    Seacliff will use a laser-focused business model which allows them to concentrate on their core competencies and outsource the tasks that don’t add significant value. Seacliff is a designer company. Therefore, they will only focus on the design and development of useful products. They will partner with a strategic company that can take over manufacturing, marketing, as well as distribution. Seacliff can realize substantial profits by outsourcing non-essential functions without the associated risks of manufacturing, marketing, distribution, and marketing. Seacliff can license the Supreme hook to a company, which allows it to generate a steady stream revenue. Seacliff won’t have to incur the capital costs associated with selling a product. Seacliff has a good profit margin and the product is supported and managed by a professional marketing department as well as a proven distribution and production system. Seacliff is currently seeking a strategic partner. Negotiations are expected to take place in the near future.


    Market

    The market for the Supreme Hook is huge. The market for the Supreme hook is worth $300 million. More than 39.1 million anglers live in the United States. They have fished 618 million days and taken 807,000,000 trips. Even more interesting is the industry’s explosive growth. The growth rate of this industry has been more than twice that of the U.S. Population between 1955-1996.


    Management

    The entire business model relies on focusing on what you’re good at. Seacliff has taken this premise to heart by focusing on design. Willamette University JD/MBA degrees are the background of the owner. He gained valuable insights into business development and the legal tools of patents and licenses. After graduation, he was uncertain of his career direction so he decided to fly fish in Oregon. He fell in love with fishing during this 2-year stint and decided that he wanted the industry to continue. On the assumption that he could design and develop fishing products, he went back to school and obtained a Masters of Engineering. He invented the Supreme hook at the very end of his graduate degree. Based on his previous degrees (JD/MBA) he felt comfortable to form his own company and find a manufacturer to license his soon to be patented product.

    Seacliff is an exciting company that shuns the typical need for extensive start-up capital for production by licensing a patented product. Seacliff is able to license the product and spend its time on more value-added activities like future designs by not having to pay for production capital. Profitability will be reached by month one.

    1.1 Mission

    Seacliff has two goals: to maximize the potential profit of the Supreme, its newly patented fishhook invention, via licensing or other means; and to continue developing innovative fishing gear products.

    Success Keys 1.2

    These are the keys to maximizing profits when licensing this patent.

    1. To distinguish the manufacturing and the marketing of Supreme.
    2. Look for a manufacturer who can make the hook. Give them exclusivity.
    3. Find a marketing agency with extensive fishing gear experience who is willing to invest the marketing budget.
    4. Seacliff will benefit from a partnership agreement between the marketer and Seacliff that is reasonable and well-thought.

    The keys to success in profiting from the patent in make-it-yourself kit form are:

    1. Recognize that there is a narrower market for the kit.
    2. Follow the proven price structure formula that provides attractive margins to all levels of the distribution chain (manufacturer’s representative, wholesaler, retailer).

  • Market niches can be reached by free publicity, such as fishing magazines, catalogues, websites and trade shows.
  • Keep your overhead low until clients start to come in word-of-mouth.

    • 1.3 Objectives

    These are the main goals

    1. Locate a suitable manufacturer who is willing, on an exclusive basis, to produce the patented Supreme hook at a reasonable price. This would allow the Supreme to be sold at a lower retail price than a standard hook of comparable size.
    2. Find a medium-sized fish gear marketing company that recognizes the potential for the patent and is ready to invest the resources necessary to mass-merchandise Supreme both in the United States and internationally. You will receive a three percent royalty on all sales from the exclusive manufacturer if you enter into an exclusive licensing agreement.
    3. Successfully introduce the product in kit form. Reach break even point (370 kits) within the first three months. 8333 kits sold within the first year.
    4. Complete the website design.
    5. Join the American Sportfishing Association (ASA); secure a booth for the ASA trade show in Los Vegas this coming July.