Foosball Hall in Madison is a brand new gaming hall and bar. Foosball or table soccer is an exciting table game originating from 1920’s Germany. Foosball involves two to four people playing in an exciting match that tests skills, strategy, and willingness for fun. Folosball is an alternative to pool that appeals to male students. They are looking for a game that is skill-oriented and can be played in a bar setting. While there are many different pool hall bars in Madison, there are no foosball bars even though the demand is quite apparent. Demand can be witnessed anywhere there is a foosball table. Every foosball game is a hot topic. There are always people in line waiting to play. It is rare to find a foosball room empty. Foosball Hall in Madison, Wisconsin will provide beer, food and beverages as well as a variety of foosball tables that can be used for tournament play.
Keys To Success
Foosball Hall has identified three critical keys to their success. The first is the necessity to create and implement strict financial controls. This is especially important if you have establishments that sell alcohol. Employee theft is the greatest drain on your business. Financial controls will reduce the risk. The second key is the attitude of employees towards customers. Every customer must be treated as if he or she were Foosball Hall’s most important customer. The final key to success is continuous analysis of the business model. It will be management’s task to continually analyze the business model looking for ways that it can be adjusted to increase profitability for the business. Foosball Hall is not going to assume that the business model is static. Instead, they believe that it must be dynamic in order for it to grow.
Target Market Customer
Foosball Hall identified two target populations. The first segment is casual gamers of table games. This segment is a casual player of table games like foosball and pool in a bar setting. They appreciate the opportunity to play a fun game while they consume beverages (alcoholic or not) and socialize with friends or strangers. This group has 54,889 customers and is on the rise at an average annual rate of 8.8%. The second group that will be targeted is the competitive player segment. These people enjoy foosball as much as the casual players. However they are also competitive. They play foosball in order to win with their friends, or in tournaments. And they continue to work hard to improve their skills. This segment can attract 12,445 potential clients and has an annual growth rate in excess of 7%.
Management
Stan Spinner is the Foosball Hall leader. Stan earned his undergraduate degree in Philosophy at the University of Wisconsin Stevens Point. Stan worked in a pool hall while at college. Stan’s first experience working in a retail establishment gave him invaluable insight into customer preferences and habits. Stan decided that he would like to own his own business one day, but was not confident with his limited skills. He enrolled in the University of Wisconsin’s MBA Entrepreneurship program. Stan went through the two year program with the intention of opening a foosball bar upon graduation. Having this goal in his head while taking the course work proved to be quite valuable as it became a lens through which Stan studied all the new material.
Foosball Hall (foosball hall) is a new gaming (foosball), bar that serves Madison’s students. Sales have been forecast to be approximately $200,000 for year two, increasing to approximately $290,000 in year three. Net profit will be negative in year one, rising to a positive % in years two and three.
1.1 Keys for Success
Foosball Hall identified several business components that are necessary to be successful in this highly competitive market.
Employ strict financial controls. This is especially important in bars where the possibility of theft by employees can lead to bankruptcy.
Treat every customer as though they are the most important customer to Foosball Hall.
Continually look for improvements in the business model as well as operating systems.
1.2 Mission
It is Foosball Hall’s mission to become a premier night spot for Madison students and locals who are interested in playing table games and drinking.
Foosball hall will achieve this goal by providing affordable foosball tables and beer as well as food at reasonable prices. Foosball Hall, which offers the Madison market an opportunity to play the increasingly popular table game Foosball, will quickly become a Madison hit. The business will be operated on the premise that satisfied customers are imperative to a sustainable business.
1.3 Objectives
To be one of Madison’s most popular venues that offer table games, specifically foosball, beer and food.
To grow the game of foosball in Madison, adding legitimacy to the game and increasing the number and participation levels of the tournaments.
Bauman’s Frozen Custard & Italian Ice will open a scoop shop on a busy street near Eugene, Oregon. Bauman’s Frozen Custard and Italian Ice is a new shop with long-term plans for the Eugene/Springfield area. Along with a $15,000 investment by Matthew Bauman, Bauman’s Frozen Custard hopes to initially make a successful effort to secure start up financing through a combination of investment and debt to establish the location.
Bauman’s will be bringing Frozen Custard to Eugene, where it is currently not available. The initial offerings of the company will include rich, creamy Frozen Custard as well as bright, sweet Italian Ice in a variety of sizes. We plan to build a loyal customer base through selective marketing. Bauman’s Frozen Custard will be a high-end scoop shop that offers a distinguished product offering and is affordable.
Our first year sales will be approximately $66,000. We expect to increase our sales to over $90,000. The second year will see an increase of more than $90,000. We expect to be profitable in the second year, despite a loss in the first year. This will not affect our cash reserves. According to our marketing research, these sales should be easily attainable by even a start up scoop shop. Our overall financial model focuses on long-term opportunities and avoiding quick returns. This is in contrast to the fast-paced, trendy restaurants with shorter lives in bigger cities.
1.1 Mission
To create Italian ice and frozen custard with the highest quality, all-natural frozen custard.
We strive to achieve the highest standards of excellence by providing outstanding service and product offerings in an inviting, relaxing atmosphere.
To actively seek out and meet the needs of customers.
1.2 Objectives
Bauman’s Frozen Custard is a frozen custard that combines Italian Ice and Italian Ice.
In the first year, you will have more than $65,000 of sales.
10% to 30% increase in annual sales over the previous year.
In our first six (6) month of operation, Frozen Custard will be able to inform at least one-fifth of all residents living within 10 miles of our store about the unique flavor advantages Frozen Custard offers over traditional ice cream.
You will become the leading Frozen Custard Shop in Eugene.
1.3 Keys for Success
Bauman will share his secrets to success:
High quality products.
Building and maintaining relationships with customers to increase repeat sales.
Significant investment in grass root marketing
Innovating new product offerings that will differentiate us from our competition.
Galerie de Beaute could be best described as a “mall of beauty professionals”. Galerie de Beaute will lease fully equipped units to state-licensed beauty professionals.
The owners of traditional salons often face difficulties when starting a business. It can be difficult to find a suitable location and equipment in high-traffic areas with affordable rent. Although 40% of beauty professionals own their own business, 60% are employed in a privately-owned shop.
Workers in traditional salons receive 50% commission. These employees are often charged for supplies and products utilized. This can lead to high turnover within the industry. Salon owners have had to resort in some cases to renting booths in legal states. Although booth rentals are attractive to many; there are some drawbacks. To be considered a booth renter and not an employee by the IRS and the state, a signed lease is required. If the audit finds that there is not a signed lease, then this could cause significant liability.
Owner investment may be supplemented by a long-term loan, or additional investment. Galerie de Beaute is able to complete the necessary leasehold improvements on the chosen site. Leasehold improvements can include the installation of equipment and plumbing as well as carpentry needed to construct 24 suites.
The first year profit was $17,000, rising to $37.500 by year three.
1.1 Mission
Establish Ourstate’s first salon mall
Provide high quality suites
Maintain long-term financial stability
A range of beauty and professional-care services are available to you
Professional ethics must be maintained at the highest level
Promote a positive environment that attracts talented entrepreneurs
Be true to your community engagement
1.2 Objectives
Galerie de Beaute offers an alternative to salon owners who are salon professionals.
Galerie de Beaute allows hairstylists, nail technicians, and massage therapy professionals to set up a mini-salon without any capital outlay.
1.3 Keys to Success
Galerie de Beaute is situated on the heavily traveled corridor of routes 13 & 40. Each day, the average traffic exceeds 20,000 vehicles.
Galerie de Beaute is a popular choice for salon professionals, as the professional only has to pay a monthly fee. Salon professionals do not have to work for commission.
Galerie de Beaute is a salon rental company that offers fully-equipped units. The rent includes the locked unit, utilities and insurance. Each salon professional will determine his/her own hours, set pricing, schedule appointments, and purchase supplies.
Owners of traditional salons face many challenges when starting a new business. Purchasing equipment and finding a location in a high traffic area with reasonable rent is often difficult. 40% of all beauty professionals own their business. 60% work in private shops.
Traditional salon employees receive 50% commission. Additionally, these employees often have to pay for products and supplies. These issues lead to high turnover in the industry. Salon owners have turned to booth renting in states that allow it.
Although booth rentals are attractive to many; there are some drawbacks. To be considered a booth renter and not an employee by the IRS and the state, a signed lease is required. If there is no signed lease and an audit is conducted, you could be subject to serious liability. This includes back taxes, interest, and penalties.
In several other states, salon malls have been opened (e.g. Maryland, Virginia Virginia, Ohio, Nevada. Ourstate, and those immediately adjacent do not, as yet, have any salon malls.
Hass Irrigation Systems can serve our customers’ irrigation needs. Hass Irrigation Systems is focusing on Monroe’’s Lake Charles subdivision. For the past 10 year, the city’s population has grown by 9% every year. The city’s new construction in Lake Charles has been valued at $600million in home sales for next year.
Currently, Hass Irrigation Systems is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes to provide irrigation services to their new homes in the area. Hass Irrigation Systems plans to market its services from this base to homeowners in Lake Charles.
The current population of the city’s Lake Charles area is 120,000 with an income range of $100,000 – $500,000. Hass Irrigation Systems can capture a significant portion of the irrigation market in this residential area.
1.1 Objectives
Hass Irrigation Systems aims at:
Capture the majority of the irrigation business in the Lake Charles area.
Our customers will receive a high-quality service at a very affordable price.
1.2 Mission
Hass Irrigation Systems will never forget customer satisfaction. By putting the needs of our customers first, we will expand our customer base. We will not operate in the same manner as other irrigation businesses. We won’t disappear in October and then reappear in March. Instead, we will be available when our customers need us.
1.3 Keys to Success
The keys to success for Hass Irrigation Systems are:
Service that is prompt and polite
Our irrigation expertise is unrivaled by any other company
The casual dining/full service restaurant market is a $100+ billion industry in the United States, with annual increases in revenue outpacing 5% yearly. There is an increasing number of people who prefer to eat at restaurants. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. According to industry associations, almost 20% of the money spent on food outside the home has increased between 1995 and 1955, in line with the growth in the number women entering the workforce. Because there are two incomes per household, it is possible that one person will not have the time to cook. The number of people who prefer to eat out rather than cooking has increased since the 1950s.
Competiton
The competition is generally a 70-150 seat restaurant, with outdoor seating. The prices of entrees vary from $7.00 to more then $25.00. Nearly all of the establishments offer beer and wine. Most also serve liquor-spirits.
Why Us?
The Watertower will provide accessible and affordable high quality food, coffee-based products, and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. The Watertower will become a popular destination for many residents in the Greater Atlanta area and visitors from out of town.
Expectations
Forecast
We anticipate income to exceed $2.1 million for calendar in the first year. By the end of the third, it should rise to $2.57million.
Financial Highlights Year-by-Year
Financing Needed
To get things started, we need to raise $214,000. That is $124,000 from investor 1 and $64,000 from investor 2. A $30,000 loan will be also available to us. We will be in a position to repay the loan as well as the investment within 3 years.
People near the University of Oregon need not just coffee and tea, or pastries and snacks, but also a place to meet comfortably, have a group discussion, or just sit quietly, work, and read. This is what’s available on the University of Oregon campus. But it’s too crowded, too often, and doesn’t have the right combination of factors.
Solution
Java Culture coffee bars are a must-have for local coffee drinkers. They offer a safe place to relax and enjoy a cup of coffee, as well as a cozy place to share stories with friends.
Market
Java Culture will direct its marketing efforts towards University students and faculty. This includes people working in offices near the coffee bar, as well sophisticated teenagers. Based on market research, these customers are the most likely to purchase gourmet coffee. The proximity of the University of Oregon campus, which is accessible to the targeted customer group, will enable gourmet coffee consumption to be universal across all income levels.
Competition
Java Culture’s direct competitors will be other coffee bars located near the University of Oregon campus. These include Starbucks coffee shops, Cafe Roma, The UO Bookstore and other Food service establishments offering coffee.
Why Us?
Great coffee, pastries, additional options for tea etc, very welcoming atmosphere, good wireless, desk space, comfortable chairs and tables, good pastries, a location close to the university campus.
Expectations
Forecast
As shown below, we plan to grow as derived from our sales forecast. We plan to achieve a standard 60% gross profit margin, reasonable operating expenses, as well as reasonable profits in the second year.
Financial Highlights Year-by-Year
Finance Required
The owners will spend $140,000 to start the company and then take out a $30,000 loan from the bank to cover any deficient spending or assets.
$27,000 for start-up expenses
Legal expenses for obtaining licenses and permits as well as the accounting services totaling $1,300.
Marketing promotion expenses for the grand opening of Java Culture in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
Consultants fees of $3,000 paid to ABC Espresso Services for the help with setting up the coffee bar.
A total premium of $2,000.
Pre-paid Rent expenses for one Month at $1.76 per Square Foot in the Total Value of $4,000.
Remodeling premises for $10,000
Other start-up costs include stationery ($500) as well as phone and utility deposits ($2,500).
These expenses will not be incurred until launch so they appear in our financial projections at negative retained earnings ($27,680) at the end each month. This number is shown in the balance sheet.
The required start-up assets of $143,000 include:
Cash in the bank totaling $67,000. This includes enough cash to pay employees and owners salaries of $23,900 in the first two months, and cash reserves for three months (approximately $14,400 per month).
Start-up inventory of $16,000, which includes:
Coffee beans (12 regular and five decaffeinated varieties) #8211 $6,000
Funding for the company comes from two major sources–owners’ investments and bank loans. Arthur Garfield and James Polk are the two major investors. They have each contributed $70,000, and $30,00, respectively. All other investors have contributed $40,000 to bring the total investments up to $140,000. The rest of the $30,000 required to cover start-up costs and assets was provided by two bank loans. One-year loan amounting to $10,000, and long-term loan amounting $20,000. Both loans were secured with the Bank of America. Thus, total start-up loss is assumed in the amount of $27,000.
These amounts are shown in the balance sheet for the month before opening. Paid in Capital appears as the $140,000 invested. The $27,000 expenses are shown as negative retained earnings. Both assets and liabilities exist. This is all according to financial standards.
There is a clear lack of services for rural residents. This also applies to XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXV, where Park Square is located.
Solution
Park Square Family Medicine has one mission: to promote health and well being in the area by providing affordable, high-quality medical services for all ages. Park Square Family Medicine is determined to deliver services that surpass the expectations of patients. The result will be a profitable and successful business.
Market
According to “Economic and Demographic Profile Report,” there’s a growing need for affordable healthcare in the nation and our region. Specifically, the local population (within 35 miles) is predicted to grow approximately 3.5% per year and has a population roughly around 160,000 people.
Competition
Park Square Family Medicine forms part of the larger medical sector, in particular “Offices and Clinics of Medical Doctors.” Private medical practices are small, usually with only 4 doctors. They may offer general or specialty services. They are well-suited for semi-rural and rural areas that do not have enough people to justify a hospital or a larger medical group.
This town has five family physicians, and 160,000 potential patients within 35-miles. These numbers make for a favorable marketing strategy because of the excellent patient-to–doctor ratio.
Why Us?
Park Square Family Medicine has one mission: to promote health and well being in the area by providing affordable, high-quality medical services for all ages. Park Square Family Medicine is dedicated to providing high-quality services that meet the needs of our patients. This will result in a profitable and successful business.
Expectations
Forecast
Our current forecast shows that we are not making realistic profits. We leave it like that for planning purposes, because we know that things will happen to create more expenses as we go. They always do.
Financial Highlights Year-by-Year
Financing is Required
We will need $288,000. It is estimated that $225,000 of this amount will be spent on long-term asset accumulation. The remainder will go towards startup expenses and physician costs.
Heavy Lifting, Inc. is a new entrant in the international civil aviation industry and is in its formative stages. It was formed to fill a gap in international civil aviation safety regarding the provision of systems.
To independently verify compliance with maximum certified aircraft balance and weight limits for takeoff & landing.
These provide airport operators with an efficient revenue-generating tool and a more equitable base to generate airport landing fees.
That offer others in the industry cost savings and accurate weight & balance measurement.
They provide assurance, fuel and emission savings, and reduce maintenance costs.
The management of Heavy Lifting, Inc. is experienced in the aviation and engineering businesses with a total of over eighty years combined experience.
Heavy Lifting, Inc. anticipates extraordinary sales and a commensurate profit by year three, despite a modest initial turnover. Our research shows that there may be upwards of 10,000 airports across the globe that will need our product. We expect to be the market leader from that potential. An investor outside the company can expect a 91% return on a $1,000,000 investment. The initial public offering of stock will take place in year 5.
We will demonstrate the need for aircraft balance and weight systems at airports that carry passengers or freight. We will discuss a new and innovative way to generate revenue for airport owners, and a tangible flight safety improvement that can potentially save the industry many lives and prevent unnecessary aircraft hull loss.
1.1 Objectives
These are the main objectives of the company
To construct and test the first two (2) Heavy Lifting Aircraft weigh bridges at DEF California, U.S.A, in the first-year of operations.
To accept the idea of weigh bridges for safety and compliance checks on all Regular Passenger Transport (RPT), and Cargo aircraft in U.S.A and worldwide.
Keep a global database of commercial weight and balanced information.
After acceptance by FAA of the mandatory requirement for RPT airports, to provide Heavy Lifting systems for regular public transport and cargo aircraft safety monitoring and compliance and to gain acceptance from other State CAA’s and from ICAO of the need for a global safety and compliance monitoring weight and balance network (Create SARPS in Annex 6).
It is our ultimate goal that we sell Heavy Lifting aircraft weigh and balance bridges to all international airports that can accommodate passengers and/or cargo.
1.2 Mission
Heavy Lifting’s mission is to provide all aviation users with accurate and affordable aircraft weight, balance, safety and compliance monitoring system. This includes airport owners, pilots, aviation insurers, aircraft makers, and other civil aviation stakeholders.
All aircraft will have their weights measured promptly and accurately prior to takeoff. On landing, each aircraft will be weighed to ensure compliance with maximum certified landing weight limits for that aircraft type.
Our products will increase flight safety. They will meet the highest international standards for accuracy, reliability, and quality assurance. Our products will be ISO 9001 certified.
We promise:
Honesty.
Ethical conduct.
Fairness.
Openness (Transparent business dealings).
Quality Assurance.
Customer satisfaction.
State-of-the-art technology.
Discussion and feedback are ongoing.
Our staff receives industry-leading renumeration packages, which recognize and reward excellence. We offer a renumeration program that recognizes the contributions of all employees, whether they are full-time or part-time.
Under the terms of our contracts, all employees can receive benefits like long-service pensions, term life insurance, and heath care insurance.
To our customers we promise that we will always listen. We will always be mindful of our customers’ needs, and we will involve them in all aspects of the product’s execution. From pre-contract to post-contract, we pledge to behave in a totally professional, helpful and friendly manner.
We pledge to maximize profits for our shareholders. This is consistent with a policy that values quality and service over profit. We invite all shareholders to contact the company’s senior managers with any matter. To that end, we publish the contact emails of all senior managers. We will work openly and professionally and welcome any constructive feedback.
1.3 Keys to Success
The keys to success are:
Experienced executive management
High-quality Products
Systems delivered on budget and time
Our products are not being used in the unfilled market
Medquip, Inc., an American medical device company, plans to patent, design, and market medical devices that are related to niche markets for endoscopic surgery. With the help of surgeons and physicians in gastroenterology, three devices were already designed. Seven patents have already been filed. The company plans to achieve $16million in sales by the end of year 3. The company plans to generate $50 million in revenue for the fifth year. The company has already used a top patent law office to file patent applications for its three first market entries.
The market segments are well defined and are all subject to high growth trends. One market is projected at $160 million within the next three year. This market is endoscopic variceal (ligation) Medquip was one of the original founders and helped to design the market leader. The product has since been greatly improved by Medquip. Another market addresses a clearly defined and unmet need in endoscopic surgical: clearing the fundal pools and tissue during surgery. A new and innovative design has been created to answer the needs of surgeons.
This market should begin at $20 million but could expand to several hundred million as soon as approvals are obtained for many varied surgical procedures. Medquip intends licensing this technology to a bigger company. The company becomes mature by year three. The company may be profitable in year three if a license agreement can be signed.
Mission
Medquip, Inc.’s mission is to develop, market, and patent new technologies in the field of medical devices. The technologies will fill market niches that each account for a minimum of $20 million dollars in potential sales. Each technology will either be an improvement on an existing technology, device, or design a new device to meet a clearly defined medical need. Each product will be priced to appeal primarily to managed-care customers that focus on the lowest possible cost of treatment.
Keys to Success
The keys to success for Medquip, Inc. are as follows:
Initial capitalization obtained.
All filed patent applications
Ability to generate revenue early from European markets that are not regulated.
Licensing of at least one technology.
To fully finance product development and prototyping, you can get low-interest loans and/or grants.
Recruiting top-notch leaders before second round financing.
Successful 510k approval from FDA to market Visi-Band in the U.S.
Implementation of a successful sales and marketing strategy to the U.S. managed-care market in order to achieve minimum 10% market share for $16 million revenue.
Increased product development and continued market share gains to produce a $50 million revenue company by year five.
Objectives
Medquip, Inc. has the following principal goals:
To have a 10% market share in the endoscopic variceal market by year three.
To make $16million in revenue by year 3.
In the first six months, to raise $1 million in private seed capital.
To obtain low interest loans from Puerto Rico and grants of $1.2 million each year.
To license its technology for the obliteration/suction/irrigation market for $1 million dollars in year one.
Brilliant Points, Inc. (Brilliant Points, or the Company), is an innovative software and services provider that uses software designs and configurations that transfer information from users directly to computers. This includes cutting-edge applications of laser, optic, and video technologies. The Company currently holds a U.S. patent for optical control of computers. computer-based presentations) and has applied to for other promising patents. There have been foreign patent applications filed and they are still pending.
The Company’s mission, according to its website, is to discover and create intellectual property, protect intellectual property through international Patent Applications, aggressively defend patents against infringement, and then enter into licensing agreements for optical, laser and video components manufacturers and vendors. The Company has designed numerous products that make use of its intellectual property and generate revenue. These products have immediate uses in government, corporate, educational and gaming environments.
Brilliant Points has entered into the computer presentation market. The company’s innovative, cutting-edge technologies have real-world applications and are easy to use. It believes it has developed technologies that are ready for the market. The Company has the opportunity to secure marketable patentable technologies and then to achieve licensing agreements with current solution providers. This will allow it to expand its product line and offer solutions for common problems.
The first patented technology to be created by Brilliant Points, U.S. Patent #6,275,214 – Computer Presentation System and Method With Optical Tracking of Wireless Pointer, utilizes software to enable full computer control via common laser-pointing devices and drivers that give the high-end laser pointing device the functionality of an integrated mouse and keyboard. This makes presentations much more user-friendly, expands the range of possibilities for presenters, and opens up new application areas for gaming and entertainment. By combining the functionality of two necessary peripherals, the mouse and the keyboard, into the already useful laser pointer, Brilliant Points allows the presenter or user to focus more on the art of the presentation or application, rather than the technology enabling it. A three-minute demo video is available for download from http://kchansen.home.att.net/.
The computer presentation market is big and growing fast. Stanford Resources, a research company, estimated that there were two million worldwide shipments in 2002 of business projectors. These projectors are used to create presentations for boardrooms, conference rooms, and other venues. It reached 1.4m units and $6billion in revenue. They forecast that this market will reach 4.5million units and $10 billion revenue in four years. This market is also of interest to PC manufacturers, as evidenced by recent announcements from Hewlett-Packard (and Dell) that they plan to begin shipments business projector systems. InFocus a huge business projector manufacturer has set a target to reach 4% attachment rate in its laptop projectors. This device is expected to be a huge hit in the home market. InFocus forecasts that its projector system shipments for home entertainment systems could exceed 2.5 million units by next year. See:
Brilliant Points hopes to break into the presentation systems market through aggressive marketing and licensing of its technology. These include sales of upgrade kits (consisting in Webcam, pointer, Company software and Company software) for existing projector owners. Also, sales/licensing Brilliant Points SDK Tools that enable other companies and companies to develop drivers and applications based on the patented Brilliant Points technology.
The Company plans to first focus on retrofitting existing owners of presentation hardware using ‘#8220’ upgrades.
Brilliant Points hopes that Brilliant Points will create the latent demand to get presentation hardware manufacturers to include Brilliant Points software, laser pointers and other hardware to replace the limited functionality of a remote control or other controlling device. Brilliant Points could also be able to offer software solutions for other industries such as gaming, home entertainment and webcams. These large markets are growing rapidly and could benefit greatly from the software solutions.
The Company’s forecast growth in computer-based projection systems and the anticipated demand for Brilliant Points technology make it a compelling investment opportunity. However, there are many other opportunities that have the same or greater potential, but they will take longer to develop and realize.
Brilliant Points has patent pending products which allow it to (1) securely transmit data via the laser-pointing system (secure pointertechnology), (2) use complex laser emitter heads capable forming distinct colors (complex pointertechnology) and/or (3) use stabilization mechanism in the pointer to reduce ‘pointer jitter’ (stable pointeder technology). Brilliant Points secure pointer technology enhances the performance of the hardware, software, and allows users to confidently use it in multiple devices, and related applications, without fear of audience interference. Secure pointer tech also offers military personnel new opportunities. It can be used to improve laser target identification devices, or to create undetectable secure optical communications lines that can be detected directly user-touser or indirectly via reflections from walls, clouds, or any other obstacles. Multi-user interfaces can be created using complex pointer technology. Each user will have a unique, secure/complex device. Complex/secure pointing technology makes it possible to present interactive presentations where audience members have unique secure/complex pointing devices. It is also useful in military circles. Stabilized pointing makes it easy for an average user (or anyone else) to select menu items and click buttons during a presentation. It also helps reduce distractions caused by finger or hand movements, which can cause the pointer on screen to jump around.
Each of these development areas ((1) secure pointers; (2) complex and (3) stabilised pointers) opens up new sales channels for laser pointers industry while simultaneously creating additional revenue streams. These technologies will likely be of great interest to current laser pointer makers. It will result in a shift in the market away from a commodity-based market to one that focuses on products customized to specific needs and applications. Brilliant Points will also benefit greatly. Although the laser-pointing device market is currently in decline it opens up revenue possibilities for Brilliant Points. The companies that make laser pointers are often very large and have a broad product range. The Company might be able expand its licensing revenue by using the Brilliant Points presentation product. The Brilliant Points presentation system will enhance the functionality of laser pointers. Management believes this will have positive effects on the market. They will be able to offer better features and more competition, thereby moving away from a commodity market and increasing their sales.
Brilliant Points is determined to aggressively pursue licensing arrangements with large manufacturers that are already in the market. Also, it will defend its patents against infringements by competitors. The Company will pursue this strategy to reduce costs and generate significant income for its owners.
Brilliant Points is an actual start-up. Because of this, it does not have historical financials. And, because it is following a course, it makes it very difficult to predict future revenue.
For the purpose of this analysis, however, the Company has made basic assumptions that will show licensing revenues based upon licensing a small proportion of the business presentations system industry. According to these assumptions, the company expects to have significant revenues in its first 18 months of operations, based on achieving licensing of approximately one and one half percent of the forecast business projector sales and/or sales of 60,000 presentation system “upgrade†kits to existing presentation installations in the market today. Although the projections in this plan are based on them, more optimistic projections (assuming greater licensing penetration and higher per unit nets) show that the Company could generate hundreds of millions of dollars annually for five years. These highly optimistic estimates might prove to be inaccurate if the expected penetration of (1) entertainment, (2) gaming, (3) military and (4) pointer maker markets occurs.
Brilliant Points is looking for major capital investment and a line to credit to recruit critical talent, launch aggressive marketing, license sales and licensing of Brilliant Points’ technology. Brilliant Points expects that there will be an investor liquidity event in the next five years. It could include (1) IPO, (2) acquisition, or (3) Full Intellectual Property purchases by larger companies in the space.
1.1 Objectives
First three-months
Recruitment of sales and marketing directors.
Recruitment of software and hardware developers
Do you need office space?
Software/hardware design and implementation.
Improve your website.
Design marketing/sales campaigns.
First six months:
Hardware for simple pointer release-candidate-1 (Multiple colors and/or dots.)
Driver software release-candidate-1 for the Win platform(s).
Beta-1 LaserBoard(tm) SDK.
Preliminary licensing negotiations with manufacturers/resellers
Projectors
Webcams
Pointers
Manufacturers of computers
OS
Advertising campaigns can be started (under the direction of a marketing director).
Website enhancement to allow for direct downloads and orders.
Kits for ‘#8220’Upgrades to In-Place Business Projector Owners (e.g. boardrooms, conference rooms, lecture circuit)
Webcam
Simple pointer
Control application for simple operation
First year:
Market and develop multi-button optical pointser. Optional features include an external keypad and headset.
Alpha-1 hardware/software is for enhanced pointer. Display head using DLP and other technologies.
Negotiating first licensing deals with pointer, projector, and Webcam manufacturers/resellers.
Continue R&D investigation of related technology areas.
Continue your pursuit of IP protection via trademark, copyright, and patent.
Shipping/Licensing simple tiper, simple driver and enhanced driver
10,000 “Upgrade” kits shipped.
Eighteen months:
With options, develop and market a secure pointer.
Develop a gaming interface SDK
Close first licensing deals.
Shipping of 50k #8220Upgrade#8221 kits.
Cash flow positive
Second year:
At least 1.5% penetration of the business projector market licensing.
Achieve 10% licensing penetration of pointer market.
An impressive 60,000 “/Upgrade kits were shipped last year.
Preliminary licensing negotiations have been initiated with gaming device manufacturers.
Continue R&D in related technology areas.
Continue your pursuit of IP protection via trademark, copyright, and patent.
Profitable.
3rd year
At least 2.5% penetration of the business projector market licensing.
Achieve 20% licensing penetration of pointer market.
90,000 “Upgrade” kits shipped in year.
Continue R&D into related technology areas.
Keep pursuing IP protection via patent, trademark, or copyright.
Fourth Year
Achieve 4% licensing penetration of business projector market.
Reach 40% penetration of the pointer market licensing.
Closest to first licensing deals with gaming device manufacturer
150,000 “
Shipped in the year “Upgrade” kits
Continue R&D in related technology areas.
Continue to pursue IP protection via patent, trademark, or copyright.
Ongoing:
Seek out and apply for additional licensing.
For each market, aim to increase licensing penetration by 50% each year.
Make software and hardware simple to use, safe, “:idiot-resistant ”
Make Brilliant Points a household name so that when IP protection begins to expire, people still look first to Brilliant Points for laser and imaging technology solutions.
Continue R&D investigations in related technology areas.
Continue pursuit of IP Protection via Patent, Trademark, and Copyright.
Investor Exit Strategy
Go public around 5th year.
Aquired by another organization
Input device manufacturer/reseller
Projector manufacturer/reseller
OS manufacturer/reseller
PC manufacturer
Laser pointer manufacturer/reseller
Webcam manufacturer/reseller
Exclusive full-rights licenses to dedicated areas with revenue stream guaranteed for duration of patent.
1.2 Mission
Brilliant Points is a company that uses innovative laser, optical and video technologies to transfer information from users to computers.
Our mission is define and create new applications. We protect them so they can be better assured of their quality.
Our applications will offer users ‘#8220cool’ yet cutting-edge technologies that are easy to use and durable in operation.
We will accomplish this while providing obvious superior quality to our customers, excellent customer service, and creating a mentally stimulating and enjoyable work environment for our employees.
1.3 Keys to Success
Patented technology is a substantial improvement to existing presentation methods that provides 15 to 17 year of monopoly-like development.
Protection of IP by patents, copyright and legal enforcement.
To increase visibility among potential buyers and/or obtainrs, rapid development, marketing, as well as penetration of market.
Licensing of technology to others, rather than being sole-source of hardware/software.