Equipment Rental Sales Business Plan


Equipment Rental Sales Business Plan


Equipment Rental, Inc. (ER) is a Breaux Bridge, Tennessee company that sells and rents heavy equipment such as dozers, backhoes, excavators, and trenchers as well as small home use and construction equipment such as tillers, augers, and chain saws.

ER has been granted authorization to distribute Hancor Pipes and Stone Equipment. Ramrod Equipment as well as Komatsu Forklifts in South Tennessee are distributed by ER.

ER’s management team is world-class and has extensive industry research experience as well as unique administrative skills. The team includes Mrs. Sally James and Mr. David James. The President/CEO of the company, David James, has lived in Denton Parish six years and has worked in all parts of Texas, Mississippi, Alabama and Georgia. He also has a large list of potential customers and vendors.

The company intends to hire two local workers in the shop. ER would support the development of the community by hiring locals. Funds would remain in the area thereby boosting the economy and contributing to the community as a whole. Loyal customers are a great way to grow the company’s market area.

One of the key components of the company&#8217’s strategy is to continue adding to its ever expanding product line. Currently, this includes Echo and Interstate Batteries home equipment, Ramrod commercial equipment, Compact S/I Technology industrial equipment and Komatsu equipment.

The company is looking for a loan/credit in the amount $300,000. Expansion plans include the purchase of additional land and construction of a larger shop/service area, increase rental inventory, purchase of delivery truck, and the hiring of additional personnel including a mechanic and delivery driver. In Year 1, 2, and 3, revenues projected are $210,000. $420,000. And $840,000.

1.1 Mission

ER’8217;s mission will be to be THE ONLY full-service equipment rentals, sales and service company in the upper and lower Denton Parishs. We can also serve the surrounding parishes, including Memphis, Knoxville Grand Prairie, Plano and Garland as well. Therefore, the company&#8217’s strategy is create a niche in a specific geographic area where there are no other potential competitors.

ER’s vision is to continue to expand its service to other areas. As people become more aware of ER&#8217’s presence, the company’s area of coverage keeps increasing.