RA Concepts hopes to make a successful effort to secure start-up financing to begin operation as a golf club manufacturer in the Southern California area.
RA Concepts will respond to the growing demand for technology in the golf sector. The initial product offering of the company will be the D-style featherweight putter. Three other designs will follow within the first year.
The “D” style is expected to be very popular among women golfers because of its light weight, multiple color combinations, and other custom options. We are confident that the technology used and the accuracy of this club will satisfy any avid golfer who wants to make a difference in her game.
Our technology makes it possible to do things traditional manufacturers cannot. We can make a custom club for any customer, and ship that club within three working days. Traditional manufacturers with old technology cannot produce stock clubs, let alone custom clubs, in less than four weeks.
All clubs will be compliant with USGA regulations. Technical approval has been granted to the USGA’s “’D”’ design.
Our clubs will be marketed to both end-users as well as retail golf supply shops. By offering additional benefits for female customers, we are targeting high-end and prestige golf retailers as well as pro shops. This allows us the opportunity to showcase our club in more than a thousand stores and shops across America. This network will allow us to rapidly enter the golf market.
1.1 Mission
RA Concepts is committed in delivering the customer satisfaction they expect. We will manufacture clubs that conform to USGA regulations. They will have better accuracy, lighter weight and more style than the clubs currently produced using traditional methods.
Technology will not be used for the purpose of improving our products. No changes will be made to the appearance or performance of the club. But, our mission is not to make golf clubs more attractive to retailers or manufacturers. We will demonstrate that golf manufacturing is not dependent on standard mass production, but high-tech innovation in materials and design.
1.2 Keys to Success
RA Concepts’#8217′ keys to success will include:
- A high level of quality in its product line.
- To grow and maintain its referral networks in order to generate repeat and new business.
- Large investments in engineering, research and development are made with the intention of focusing attention on new technology.
1.3 Objectives
- Buy 1% of US sales and 1/2 % global putter market.
- Expand product range to include all types of golf clubs
- By Year 2, increase net profit to a healthy, stable percent of sales.