SAFEassure, LLC, created a new product that allows managers to quickly and easily monitor employee hand washing. Hand washing is the best preventative measure to fight communicable diseases.
Hand washing can lead to over 130,000 deaths annually in the U.S., with the transmission of communicable illnesses in day cares, hospitals and restaurants. It is more than AIDS and breast Cancer combined. Studies have shown that proper handwashing in these settings could reduce spread of disease by up 75%. This problem is mainly due to the inability of supervisors to supervise and manage employee handwashing. Existing products offer no effective or affordable solutions for enforcing and ensuring hand washing compliance. The direct cost of treating preventable diseases in America is more than $95 billion each year. (www.webmd.com)
SAFEassure, LLC, the first producer, has proven that soap can be used to wash hands. Our soap’s unique dye remains on your hands after washing and fades to your skin’s natural color within six minutes. Supervisors will be able quickly to determine if hand washing was performed. This product is unique in that it offers such high standards of sanitation compliance. The product is safe and meets all current FDA regulatory requirements for soap.
The Market
Even though hospitals and restaurants are huge markets for products like ours, the best target market is day cares. Day cares are an ideal market because they have a vested interest in reducing disease transfer amongst children, and have adamant support from their clients [parents] to create as clean an environment as possible. Family Practice News states that day care centers can be sophisticated germ factories. They can exchange bacteria and viruses by simply shaking hands or sharing toys. And many of those nasty bugs travel home where they can infect the rest of the family.”
(http://www.healthcentral.com/drdean/deanfulltexttopics.cfm?id=15538)
The Company
SAFEassure, LLC features a strong foundation team and an experienced board. Jack Soap is our primary advisor and has twenty years of industry experience. He also has a network of relationships that will help accelerate the product’s market penetration. SAFEassure, LLC is outsourcing the production of its soaps and other products to an established soap manufacturer. To penetrate the market, the executive team will initially target the Portland Metro Area and then the greater Northwest. They will use direct sales and existing distributor channels. Initial capital will go towards the development, testing, approval, production, marketing, and selling SAFEassure. Working capital will also be provided for the first one year.
SAFEassure, LLC, follows three specific strategies to achieve our desired growth.
- Profit from the first-mover advantage and offer a differentiated product in a fragmented market.
- We will create a strong branding campaign that increases awareness, positive perception, sales and understanding of our products in target markets.
- Continue to develop products that meet the ever-growing needs of our customers.
Based on financial projections, SAFEassure, LLC requires $250,000 to start up capital. However, it will produce positive cash flow in October, year 1. The company will generate $850,000 in sales and a substantial net profit by the end of year 3. SAFEassure, LLC offers investors a company with substantial growth potential, cushioned by revenue generating stability.
Mission
Our goal is to increase the value of our customers and shareholders through continuous improvement in health and prevention of preventable diseases by using our soap.
Keys to Success
- A first-mover branding campaign to build awareness of SAFEassure’s products as the standard for ensuring hand washing compliance.
- Patent protection to defend our time-sensitive dye and product concept from competitors.
- Partnering with organizations who are interested in increasing handwashing compliance is possible.
Objectives
- Design a prototype complete that meets the regulatory standards.
- Become the specialty soap of choice for day cares across the Northwest by December Year 2.
- Achieve sales of $5 million by the end of Year 6.