Bioring SA makes niche-specific rings to repair cardiac valves. It has its headquarters in Lonay CH and a small manufacturing/assembly plant in Lonay Switzerland. Its products may be sold by one distributor or many.
- This business plan is part our regular business planning process. This plan is reviewed every quarter. It is then placed under change control.
- We intend to create two new products in the next two years and to increase revenues.
- The following are key success factors and important factors that will help you succeed in the coming year.
- Product approval: CE mark.
- Sales to dealers in volume.
- Planning for cash flow and financial control
Below is a chart that shows highlights of our financial performance for the next three-years. Profits and sales should grow.
1.1 Objectives
- To provide Bioring SA with the market presence necessary to support sales and marketing goals and to attract distributors for new Bioring products.
- To develop two new Bioring products by the end of year four.
- To increase sales to reach $312,500 monthly sales by the end of year two, and $830,000 monthly by the end of month eight of year three.
- To manage expenditures in order to maximize dividends for shareholders.
1.2 Mission
Bioring SA focuses on open-heart surgery techniques. This business is based on a product owned by the company, which is a cardiac implant more precisely called “Kalangos Biodegradable Ring.”
We will make enough profit to return fair returns to investors and fund continued growth and development of high-quality products. We maintain a fair, friendly, and creative workplace that values diversity, new ideas and hard work.
Success Keys 1.3
The keys to success in the business are:
- Marketing: you can deal with local distributors or established international companies.
- Product quality.
- Approval of products in Europe or the USA
- Management: products delivered on schedule, costs controlled, marketing budgets monitored. It’s easy to fixate on growth at all costs.