Jerseys R Us is a Massachusetts-based collection of sports jersey stores. Jerseys sells famous players’ jerseys in baseball, football, and cycling. Phil Garment purchased jerseys, a business already in existence. Jerseys will reach profitability by the end of year one and will modestly generate profits for future years.
There is a huge market for collectibles in sports, especially when it comes to sport jerseys. From young children to mature adults, collectors come in all ages. Due to eBay’s increasing popularity, sport collectible trade has grown in popularity with a wider market. Jerseys has segmented the market into two niches, children and adults. The children are more interested in football and baseball jerseys, while the adults are more interested in all three.
Jerseys R Us recognized three keys to success. A complete inventory is the first. This will draw people into the store to check out what’s on sale. Listening to customers is the second key. Jerseys must have a feedback loop in order to meet customer expectations. The last key to success will be to implement and adhere to strict financial controls.
Jerseys‘#8216’ competitive advantage of inventory can be leveraged to rapidly grow sales. Two reasons inventory is a benefit. The inventory is extensive, far better than the competition. The second benefit is that there will always be inventory available. This will allow customers to return to Jerseys more often to purchase new products.
Phil Garment is the owner and leader of Jerseys R Us. Phil is a lifelong sports fanatic. Talking to Phil will show you that he is passionate about all things sports. After receiving his undergrad degree, Phil went to work for a leading sports marketing firm where he developed an incredible web of networking contacts. These connections are crucial in obtaining rare and hard-to-find jerseys. Phil also received great project management skills from the experience. Phil obtained an MBA to complement his work experience. He has the required skills to manage a business.
1.1 Mission
Jerseys R Us’ mission is to be the best jersey collectors store. This will be achieved by offering a wide array of fair-priced jerseys as well as customer satisfaction.
1.2 Keys to Success
Having a comprehensive, worthwhile inventory.
Customer feedback is important.
Maintain strict financial control.
1.3 Objectives
To be the most prominent sports jersey store in Mapleton.
Have constant turnover of inventory encouraging customers to come in often.
Our firm’s hallmark investment product will be the Vista Total Market Equity strategy and will be initially offered through a mutual fund that is registered by the U.S. Securities Exchange Commission (SEC). Technological advances also allow for economically viable distribution channels such as separate managed portfolios for large accounts. This plan also contains details about our investment products. It is worth noting that the Journal of Portfolio Management will publish a research article that supports our primary product offering. Ennis Knupp, an elite institution investment consulting firm published a study entitled, ‘Failure Of The Multiple-Specialist Strategy. Case for Whole Stock portfolios.’
VISTA INVESTORS is a partnership that will capitalize on the industry research conducted by Michael Douglas during his investment management research career. Douglas was a guest at over 30 firms’ investment offices last year. Douglas met hundreds of key investment professionals, either via phone or face-toface, with people all over the world. Douglas’s team presented this business plan to show how a successful investment management organisation should look as the industry changes.
VISTAINVESTORS will provide high net worth investors or ‘#8220’ angels the opportunity to take minority ownership positions in return for contributions to VISTAINVESTORS’’ operating capital and seed assets for the establishment of the investment products discussed herein. This document in its entirety does not constitute an offering of any kind. Risks associated with the VISTA INVESTORS’ business plan are not limited to those detailed in this document.
1.1 Objectives
VISTA INVESTORS exists to create value in the lives of owners, employees, investors and others by setting up an investment management organisation for the Third Generation. Merrill Lynch & Co., Inc., Barra Strategic Consulting Group defined the Third Generation of investors as a new phase in the industry that requires a particular set of skills for success. The study, as well as many others, and our own industry experience, have helped us to develop a plan that will ensure the success of VISTA INVESTORS.
1.2 Mission
Buy and sell decisions are implemented quickly and efficiently across all portfolios. If applicable, a trading routine is used to eliminate any type of systematic advantage and disadvantage that accounts may encounter. Our discipline is our only exception.
1.3 Keys for Success
Performance is perhaps the most important factor that determines success in the investment management industry. Morningstar, a respected organization in the mutual fund industry, is our primary goal. To be rated by Morningstar, funds must have a minimum performance history of three years.
SAFEassure, LLC, created a new product that allows managers to quickly and easily monitor employee hand washing. Hand washing is the best preventative measure to fight communicable diseases.
Hand washing can lead to over 130,000 deaths annually in the U.S., with the transmission of communicable illnesses in day cares, hospitals and restaurants. It is more than AIDS and breast Cancer combined. Studies have shown that proper handwashing in these settings could reduce spread of disease by up 75%. This problem is mainly due to the inability of supervisors to supervise and manage employee handwashing. Existing products offer no effective or affordable solutions for enforcing and ensuring hand washing compliance. The direct cost of treating preventable diseases in America is more than $95 billion each year. (www.webmd.com)
SAFEassure, LLC, the first producer, has proven that soap can be used to wash hands. Our soap’s unique dye remains on your hands after washing and fades to your skin’s natural color within six minutes. Supervisors will be able quickly to determine if hand washing was performed. This product is unique in that it offers such high standards of sanitation compliance. The product is safe and meets all current FDA regulatory requirements for soap.
The Market
Even though hospitals and restaurants are huge markets for products like ours, the best target market is day cares. Day cares are an ideal market because they have a vested interest in reducing disease transfer amongst children, and have adamant support from their clients [parents] to create as clean an environment as possible. Family Practice News states that day care centers can be sophisticated germ factories. They can exchange bacteria and viruses by simply shaking hands or sharing toys. And many of those nasty bugs travel home where they can infect the rest of the family.”
SAFEassure, LLC features a strong foundation team and an experienced board. Jack Soap is our primary advisor and has twenty years of industry experience. He also has a network of relationships that will help accelerate the product’s market penetration. SAFEassure, LLC is outsourcing the production of its soaps and other products to an established soap manufacturer. To penetrate the market, the executive team will initially target the Portland Metro Area and then the greater Northwest. They will use direct sales and existing distributor channels. Initial capital will go towards the development, testing, approval, production, marketing, and selling SAFEassure. Working capital will also be provided for the first one year.
SAFEassure, LLC, follows three specific strategies to achieve our desired growth.
Profit from the first-mover advantage and offer a differentiated product in a fragmented market.
We will create a strong branding campaign that increases awareness, positive perception, sales and understanding of our products in target markets.
Continue to develop products that meet the ever-growing needs of our customers.
Based on financial projections, SAFEassure, LLC requires $250,000 to start up capital. However, it will produce positive cash flow in October, year 1. The company will generate $850,000 in sales and a substantial net profit by the end of year 3. SAFEassure, LLC offers investors a company with substantial growth potential, cushioned by revenue generating stability.
Mission
Our goal is to increase the value of our customers and shareholders through continuous improvement in health and prevention of preventable diseases by using our soap.
Keys to Success
A first-mover branding campaign to build awareness of SAFEassure’s products as the standard for ensuring hand washing compliance.
Patent protection to defend our time-sensitive dye and product concept from competitors.
Partnering with organizations who are interested in increasing handwashing compliance is possible.
Objectives
Design a prototype complete that meets the regulatory standards.
Become the specialty soap of choice for day cares across the Northwest by December Year 2.
Although the scrap tire recycling industry has existed for many years, it is still in its initial stages. Less than 20% of all scrap tires are processed. Approximately 10% are incinerated, generally for power generation, although air quality issues are always a concern as scrap tires, like coal, are dirty fuel. About 4% export our scrap tires to countries where the casings can be used in retread machines or the tires are sold as they are. Currently, about 2 percent of our scrap tires are made into crumb rubber that is used in molded products as well as modified rubberized asphalt applications. This gives a longer-lasting and more durable asphalt surface.
Scrap tires piles can pose a serious health risk as they are breeding grounds for rodents and snakes. They also present a fire hazard. This is a serious problem. In the United States, scrap tires are produced at an average of 250 million per year. Existing piles are estimated at between 2-3 Billion.
ATP-Advanced Technology Pallets, a Nevada Corporation (ATP), proudly presents its unique and patented RST-PAL Pallet. This pallet is made from recycled tire rubber. The #8220>RST-PAL Pallet can be used again and again, making it an attractive alternative to wooden pallets. RSTPAL Pallets may have serial numbers and bar codes to allow for easy tracking and retrieval.
The inventor, Dan Radke, has assigned to ATP all patent rights (to the approved and issued patent USPTO # 08/680,476) to manufacture and market the RST-PAL pallets worldwide, in perpetuity.
OUR MISSION
To provide durable, cost-effective and economical pallets to all industrial and manufacturing sectors.
THE EXISTING PROBLEM
The wood and plastic pallet life cycles are very short and expensive.
Wood pallets break and need repair or replacement every one or two trips.
Wood absorbs liquids. It gains weight, breaks, and splinters. It’s also very difficult to clean.
Industries require pallets that are more durable and last longer.
Environmental hazards can be created by scrap tire stockspiles
Present wood pallets are estimated to consume more than 3.5 million trees each year.
THE SOLUTION
RST-PAL pallets are less costly to buy and maintain.
RST-PAL pallets have a greater durability and are indestructible.
The load capacity of RST-PAL pallets is 15 times that of similar wooden pallets.
RST PAL pallets are stackable, rackable, more durable, and longer lasting.
RST-PAL pallets, which are made from recycled scrap tire rubber and recycled plastics, are unique. They use a newly patented process that incorporates rubber, plastics, and a binder system.
RST-PAL pallets are guaranteed for years.
RST-PAL pallets have no competition worldwide.
TECHNOLOGY & PROCESS
The materials process and the manufacturing of pallets are based on an approved and issued patent (USPTO # 08/680,476).
International (PCT), Patent protection filed.
The production line machinery is readily available and can be sourced.
It is easy to find raw materials and they can be sourced.
Flexible production lines allow for the creation of different sizes of pallets with high quality and yield.
Product is ready for production. Qualification and R&D is complete.
Modular capacity allows for rapid manufacturing expansion.
Factory is environmentally “clean” with no waste stream.
Prototypes of prototypes have been tested, built, and qualified.
THE MOUNT
U.S. pallet consumption is estimated at 800 million per year (National Wooden Pallet and Container Association. NWPCA).
RST PAL pallets have the longest life cycle cost of any material, including wood, aluminum, or plastic.
Global Pallets-leasing Options Available
Marketing to focus on both closed and open loop distribution systems.
International markets and licensing opportunities (Internationally-protected patents).
U.S. Government Agencies and Contractors Markets
The U.S. government has imposed a policy of replacing products with recycled ones first.
MARKET QUOTATIONS
It is urgent that ‘#8220’ Quality, Reusable Multi-trip Pallets instead of poorly constructed Single User Pallets be made (Reference: NWPCA)
Contractors that do business with government agencies are required to buy “ and “ environmentally-friendly products.
Recycled products products first. (Reference: President Clinton Executive order)
SALES
Different industries gave prototypes positive feedback, as did government agencies and military.
Potential sales subject to investment and production ramp-up
Certain markets are eligible for environmental incentives (Government sub-contractors).
All licenses, permits, and governmental agency acquired or in support for project.
PALLET COST COMPARISON – OVER FIVE YEARS
Use of RST-PAL pallets demonstrates substantial savings, $22 for RST-PAL pallet vs. $133 for total cost for wooden pallet, over 5 years. (See Topic 4.2 and 4.3.1).
INVESTMENT REQUIRED and USE OF FUNDS
$6M investment for 35% ownership estimated to reach profitability within 12-18 months.
The dividends will be divided at 50% for the shareholders from the second year onwards, provided it does not impact the expansion. The remaining 50% will be dedicated for growth.
Funds raised will be used for plant setup, operations, equipment, marketing and sales.
Two production lines will be in operation for the first year. 1,137,000 units are expected to be produced, with a projected profit of more than $8 million.
INVESTOR DISCUSSION
Projections represent the return of an original investment in less then two years.
Approximately six times valuation, based on discounting of five years of net earnings to present value.
Five-years of net earnings projected at a 25% discount (incl. The risk factor is $98 Million.
In five years, less than 1% market share achieved with five plants.
Projectioned revenue of around $402 million
Projected net profit (before taxes) of approximately $178 million.
Strong, professional management team with highly-skilled consultants.
Exit Strategy alternatives: (a) IPO after two years; (b) Acquisition; (c) Private ownership with a long horizon of profits.
—_ MANUFACTURED OUT RECYCLED SCRAP TIRES
TO CLEAN UP AMERICA’#8217’S SCRAP TIRE
1.1 Mission
ATP is a production and marketing company that specializes providing durable and cost-effective pallets from used scrap tires to all industries. The product and manufacturing process are protected by patents worldwide.
Pallet users include both companies and individuals who use pallets for main distribution. They want a pallet that is more durable and lasts longer than wooden pallets. The National Wooden Pallet and Container Association states that a wooden pallet gives service for only one to two trips before having to be repaired or replaced. Pallet users are often forced to purchase pallets because of their short lifecycle.
Stockpiles of scrap tires throughout the United States pose a serious environmental risk. They provide habitat for rodents and insects, as well as a potential fire hazard.
ATP will reduce hazardous scrap tire stockpiles and help conserve some of the 3.5million trees used each year to make wooden pallets. ATP will locate its manufacturing plant in rural areas that are close to major cities, where it is most needed.
ATP will continue to earn profits and pay a high return to its investors. The company will also fund aggressive growth in order to increase its annual production. ATP will also maintain a friendly, fair, and creative work environment, which respects diversity, product improvement, and hard work.
1.2 Objectives
To establish two production lines at the first plant in Stamford, Texas in order to produce 1.2 million pallets annually, with projected net income (before taxes) in excess of $8 million.
For years 2-5, to increase production by opening two more lines of production every year.
To achieve a market share target of 0.15% in your first production year, to 0.75% at the end of five. The U.S. produces 800 million pallets annually.
The first year’s projected market share is 0.15%. Net profits are expected at $8 million (before tax) and 0.
Net profits of $66million are projected for 75% of market share in five years. Accumulated profits (before taxes) are projected to be $173 million for the first five years of production.
ATP will capitalize on America’s urgent need for solutions to America’s scrap tire problems and set up plants in various locations where there is ample supply. It will also take advantage of subsidies and benefits offered by State Government programs for the treatment of scrap tires.
License agreements can be used to develop foreign markets, particularly in Europe and Far East where there are similar problems with scrap tires.
Success keys 1.3
These are the reasons ATP will be successful:
An existing pallet market in the U.S. of over 800 million pallets sold annually. It is estimated that about 60% of all pallets in the United States are hardwood. These are ATP’’s most targeted customers.
RST-PAL pallets have the lowest life cycle costs compared to wooden or plastic pallets.
RST-PAL pallets are patent protected, are durable and virtually indestructible, and can carry in excess of 15 times the load of wooden pallets.
RST PAL pallets are guaranteed to last for years.
Pallets are a well-known, necessary and established product; therefore there is no need to penetrate the market with a totally new product. RST PAL pallets don’t represent a new product. However, they are far better, more durable and more long-lasting than other similar products on the market. RST PAL pallets will continue to be affordable as they are introduced to users at trade shows and conventions by ATP’. Sales representatives from ATP’s targeted marketing regions will also help keep marketing costs low. Dallas/Fort Worth in Texas is the initial targeted marketing region. This is near Stamford Texas.
Through an executive order, the U.S. government mandates that all government agencies and contractors (including the Department of Defense) “ ” about “ ‘buy recycled first’. ATP will target state and federal agencies to market RSTPAL palettes.
Near the new Oakridge Plaza on Highway 126 is McKenzie Tackle and Bait Shop. This shop will provide a convenient resource for all fishing supplies to visitors to the McKenzie National Parks System. Highway 126 connects you to over 130 public fishing areas. Oakridge Plaza offers last-minute shopping and dining options before you enter McKenzie National Parks System. McKenzie Tackle and Bait Shop hopes to draw customers from its location. It will offer a wide selection of fishing products as well as information on fishing conditions.
Brad West is the owner of McKenzie Tackle and Bait Shop. He has been a passionate fisherman in the region for 25 years. He is well-versed in all aspects of fishing and has run two bait and tackle shops during the past seven.
1.1 Objectives
It has become a popular and indispensable shopping destination for fishermen who are heading out to fish.
Your customer base will grow each and every year.
Both novice and veteran anglers will receive exceptional service and products.
Success Keys 1.2
Here are the keys to McKenzie Tackle and Bait Shop success:
Location: McKenzie Tackle and Bait Shop is located off Highway 126, next to the new Oakridge Plaza. Highway 126 leads to more than 130 public fishing spots in the McKenzie National Park System. Oakridge Plaza is where you will find the last commercial shop or restaurant before you enter McKenzie National Park System. The plaza is a frequent stop for travelers who are visiting the park system to start or end their day.
Service Brad West, the owner of McKenzie Tackle and Bait Shop knows that customers don’t just come to his shop to look. They want the best product or the best information to help them fish. McKenzie Tackle and Bait Shop will offer exceptional service and get the customers on their way so they can enjoy a day of fishing.
1.3 Mission
McKenzie Tackle and Bait Shop has one mission: To be the most prominent and visible fishing product and information resource within the McKenzie National Parks. We want tourists to see our store as an important stop on their fishing trip.
Blue Sky Satellite Communications CC (Blue Sky) is a communications solutions and satellite service provider in Africa with its operations base in South Africa. The company provides customized satellite phone and terminal packages as well as customized airtime packages to suit the client’s needs.
By focusing on its strengths, its key customers, and the underlying values they need, and the introduction of broadband technology, Blue Sky Satellite Communications will meet the following goals: increase sales to more than $20 million in three years, improving the gross margin on sales to greater than 30%, and improve inventory turnover to eight turns by Year 3.
This business plan is the mainstay of our strategy. It renews our vision and strategic focus of adding value to our target market segments: the corporate business and high-end home office users, in our horizontal market. It also contains the steps to improve our sales, gross profits, and profitability.
The Company
In 1996, Pedro M G Camacho started “Hyper Parts Com Division” after purchasing a satellite phone from COMSAT. He was so impressed by the capabilities and potential of the satellite phone that he decided he would start his own satellite communications business. In 1998, the firm changed its name to Blue Sky Satellite Communications. It has since had two good years of legal trade, with the prospect of enormous growth. As Pedro saw Inmarsat as a niche market and reacted well to it, the same outlook has been given to VSAT, as it is the next logical step in the development of the satellite communications industry.
Blue Sky Satellite Communications has been built on the assumption, that the management and development of broadband service will be the most important steps of communication since the invention if the telephone. We have been the service provider for Inmarsat VSAT services and are now at the forefront in Africa, which is the most connected continent in the world. Our goal, in short order, is to build as many links as possible within Africa. This can only be done by partnering local telecommunications firms, private or state-run.
Our goals will be achieved by focusing on the following keys: increasing Inmarsat use, developing the VSAT markets, increasing marketing in Africa, outsourcing quality services, introducing better value-added products to end users, maintaining and growing customer service.
Blue Sky Satellite Communications, located in Bedfordview South Africa. It is located only 15 minutes away from Johanessburg International Airport and 15 minutes away from Sandton (a suburb of Johanessburg).
The company currently has 4 employees, with 1 director. The company intends to grow the company by at least 20 employees in the near future. Sales personnel, customer service which is available 24-7 and technical support will all be added. Marketing and promotions will be outsourced to specialized businesses.
Our product comes from different Land Earth Stations. In most cases, our relationship is direct with the manufacturer.
Market
Our products and services are one of the most highly sought-after commodities due to the increase in Internet use for information and sending messages. With the advent of broadband, we expect the growth to be exponential, more and more people and corporations will invest in faster and better communications systems to make them more productive and to show a better bottom line.
Satellite services are expected to grow by 20% annually in the Middle east and African markets. The market for satellite services is valued at approximately $12 billion in year 1. Blue Sky hopes to tap into this market and will be able capture a 10%-20% market share.
One of the most talked about aspects of new business is the expected market growth in Telecom’8217;s sector. With the emergence of new broadband services, and the privatizations of many Telecom businesses (previously run by government), we can see that future growth will be far greater than any projections.
We will offer two types of hardware so our customers can be more productive. Inmarsat products, such as the Mini-M Sat Phone and the M4 Global Area Network terminal, are poised to maintain a growth pattern over the next 24 months. Re-launches of Iridium products will have a similar impact.
This market exists, and we are in a good place to seize this opportunity. The VSAT market has just appeared last year, and the sentiment is that it will grow even further in Year 1 and Year 2.
Blue Sky is surrounded by a variety of local competitors. They are able to give us the motivation and determination to improve customer relations. We learn from their mistakes and maintain a good relationship. Blue Sky has spent a lot of time focusing on the future trends within the industry in order compete effectively with these companies. This will allow it to position itself to be the market leader in this sector. The following are the top trends.
To maintain the recurring monthly income in top form, all customers will require maximum attention through strong customer service. Many customers will benefit from fast service through the customer care center and Internet interactive chat.
The market’s most important and obvious trend is falling prices. This has been true over the years, but it seems that this trend is accelerating. We are seeing major suppliers and manufacturers putting together systems with incredible specs.
Another trend is ever-greater connectivity. Everyone wants to access the Internet. Small offices also want a local area network. Many small offices desire their LAN to be connected with the Internet. Blue Sky will face the challenge to offer customized service packages that provide all desired features at an affordable price.
The company is focusing on the small and large businesses that need a wide variety of services packages that have lower costs per airtime than other competitors.
Strategy & Implementation
We are committed to providing support and service. Blue Sky will not simply sell the service. We will keep in touch with our clients on a regular basis to provide important information about the service or product that has been delivered.
Our goal to build long-term relationships with our customers. Since recurring income is the main objective of this business, it is important to keep as many clients in touch as possible. We must keep in touch with our customers. To keep our clients informed about all the happenings in the market, we send out emails and newsletters.
Blue Sky’s success will depend on its ability to focus on the right markets. Blue Sky is a long-standing business that has seen many changes over the years. We are also familiar with the challenges of new markets and can make timely and efficient decisions regarding them. This allows us the ability to pay attention to the market segment in order for it’s needs to change.
Differentiate and fulfill the promise. We aim to be different from other service providers. We want to be Africa’s first choice for satellite services. We want to offer rural telephony services and pre-paid telecommunications, as well be involved with education of our users. We want to live up to our commitments and help those who really need it.
Financial Projections
The company is expecting to make $62.2 million by the end of year three, with a gross margin 31.7%. Controlled SG&A costs will create a very strong net margin. To achieve a regional presence within Africa, the company will invest $6.2M in long-term investments over the next three years.
1.1 Mission
Blue Sky Satellite Communications was established on the assumption of management of satellite technology, and the development broadband services as the most important step of communication since the invention in the telephone. As Inmarsat and VSAT service providers, we are proud to have been able to place ourselves at the forefront of Africa, which is still the most remote continent in the globe. Our goal is create as many African links as possible in a short time. This will be possible by partnering up to local telecommunications businesses, private or state-run. So, all our customers can have legal access to high-quality communication no matter where they live.
Blue Sky Satellite Communications is bringing satellite communication down to earth.
1.2 Keys to Success
Increase Inmarsat airtime usage.
Develop the VSAT marketplace.
Marketing in Africa: Increase your marketing efforts
Quality services can be outsourced.
Introduce better value-added services to end user.
Continue to improve customer service.
1.3 Objectives
The third year saw sales surpass $20 million.
Keep the gross margin at 30% or higher and keep it there.
By Year 2, you can sell $4 million worth of support, training, and service.
Get inventory turnover up to six times next year, seven times in Year 2, eight in Year 3, and eight times in Year 2.
Guildford Dry Cleaning Service will be a start-up business and sole trader. The company will offer dry cleaning, laundry and garment alterations. Regular home pickup and delivery are available.
A production facility will be available for the company, but a retail storefront will not be required due to our pick-up/delivery service. Delivery vans will be required, as well as customer service trained drivers.
Customers have the option to choose whether they want to pay for each delivery at once or through monthly credit card bills. Each month, statements will be sent by the Service to all contract customers. They will include details about service fees and charge to their credit card for payment.
The business provides a new door-to-door dry cleaning, laundry, and alteration service in Guildford that surely will attract customer attention. Working customers may find this service is convenient for them and want to try it. If customers are satisfied with the service, they will likely become repeat customers. If they are regular customers, they will become loyal. These customers will tell their friends about Guildford Dry Cleaning Service. Guildford Dry Cleaning Service’s image will improve as more people use it. We will also gain more market share.
The sales forecast will slowly increase over the next three years and include total sales of PS324,700. In the first one year, we project solid net profits. In the third year, sales and net profit are significantly higher.
1.1 Mission
We offer dry cleaning, laundry, clothing alteration, and free delivery. Our convenience and high quality will make it easier for customers to work.
1.2 Keys To Success
This business is in its first year. Therefore, a thorough marketing strategy will be crucial to ensure the success of this business.
Remember that your target customers are looking for a quality service and will spend money on it.
To ensure that customers don’t feel rushed after a long work day, it is important to be flexible with the hours of operation and be prompt in completing service.
1.3 Objectives
In providing laundry and garment alteration services for customers in Guildford area, Guildford Dry Cleaning Service aims to:
Attain a 30% marketshare by the end the first Year
Have first year total sales in excess of PS324,000
The Nightclub will become the best, most energetic, high-energy theme dance and nightclub in Waldport. We want to be an example of excellence in service and stay ahead of the rest. We want our guests to have more enjoyment during their leisure times. We will offer more video and electronic technology per square foot than any other company in the area. Locals and tourists will feel ‘#8216’ connected with us through our simple but unique themed menu. Our operating motto is: “happy and enthusiastic employees create happy guests.”
The main objectives of the development of this new venue are:
Take advantage of this excellent opportunity and make a quick commitment to the Town Square development.
To launch the venue with a highly publicized grand opening event in the summer of Year 1.
To keep tight control over costs, operations, cash flow, through diligent management and automatic computer control
To maintain a food cost below 33% of food revenue.
To keep beverage revenue below 25% and maintain a lower total beverage cost.
To exceed $3 million in annual sales by the fourth year of plan implementation.
These are the keys for success in achieving our objectives:
Service that is exceptional and leaves an impression
High quality products and an enjoyable environment.
To enable capital growth, we must manage our cash flow and internal finances.
Strict control of every cost, at all time, without exception.
Mixed Greens Salad Gardens, (MGSG), is a brand new company that caters to the unsatiated demand for high quality salad greens. It is close to Eugene which allows for a steady supply of customers. MGSG is a start up grower and distributor of exotic greens for restaurants as well as individual consumers. MGSG, which is located in Blue River Oregon, serves the southern Willamette Valley. MGSG’s goals are to create a product-based business that exceeds customer expectations, increases production efficiency by 10% per year, and finally, to develop a sustainable farm operation, able to sustain themselves off their cash flow.
Products
MGSG plans to sell a spring blend of salad field leaves. These greens include, but are not limited, red leaf, radicchio and radicchio as well as mustard greens, endive and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.
The Market
MGSG decided to target two distinct segments of the market, individual customers as well as restaurants. Individual customers will purchase greens directly from MGSG at the Saturday and Tuesday Farmer’s markets. This market is currently growing at 12%, with over 12,000 potential clients. The second segment are local restaurants. This market has 28 potential customers but is larger and more reliable throughout the year.
Competitive Edge
MGSG is competitive in two areas that will allow them to grow at high growth rates and increase their market penetration. The first is quality. MGSG is proud of the high quality of their exotic salad greens. Greens that are not up to MGSG’s standards of quality will be rejected as they are not good enough and given to a not for profit food bank. Their flexibility is MGSG’s second competitive edge. They can change or scale up existing crops to meet customer demand. The farm was designed to do this. This is unusual because most farms cannot change their crops during the year.
Management
Heidi Ponic runs MGSG. Heidi began her career as a grower in a greenhouse. After college, Heidi went to work for a large grass seed company. Heidi was able to learn from this experience and decided that she wanted to stay in the agricultural industry. After her experience at Willamette Seed Company, Heidi decided to enroll in Oregon State University’’s Master in Horticulture Program. Heidi’#8217 was able to complete her Master of Horticulture Program and gain the necessary details and skills to start her own farm.
1.1 Objectives
The objectives for the first three years of operation include:
To create a product-based company whose goal is to exceed customers’ expectations.
The utilization of Mixed Greens’ lettuce products in at least 20% of the top restaurants in Eugene as listed in local paper’s restaurant reviews.
To increase production efficiency by 10% per year.
To grow a farm that will survive on its own income.
1.2 Mission
Mixed Greens Salad Gardens’#8217 mission is to produce the best quality salad greens. Our mission is to retain and attract customers. When we adhere to this maxim, everything else will fall in to place. Our services will surpass the expectations of customers.
Arz al-Lubnan Hookah Bar is a new concept that focuses on hookah bars for college-aged customers. Sayed and Yasmine Batroun, the founders of the business, will open their first bar in Trendytown. The company will make revenue from the sale of non-alcoholic beverages, flavored tobaccos, and appetizers. The business is seeking angel investor funding in order to open its first store.
The business projects to become profitable in its first year with good profit from strong sales in the first year. The third year of operation will see sales triple. High margin products will make the net profit respectable. A franchise sale to a chain or bars seeking to expand their market is an option for investors.
Objectives
Arz al-Lubnan Hookah Bar is launching its first lounge for hookah.
To establish a community of hookah smokers who contribute programming, events, and culture ideas to Arz al-Lubnan Hookah Bar resulting in 50 events or programs held in its third year of operation.
To maintain a Facebook Fan page of 5,000 individuals by the end of its third year as a sign of its community.
To become profitable in its 2nd year through the sales of tobacco, food and beverages.
To establish a franchise model of hookah bars.
Mission
Arz al-Lubnan Hookah Bar’s mission is to create a relaxed, stimulating and energetic environment where hookah smokers as well as new converts can meet. The environment will include elements from Middle Eastern culture, as well as local culture.
Keys to Success
The keys to success for Arz al-Lubnan Hookah Bar are:
Create a comfortable environment
High quality hookah, food, and drink.
Develop a loyal core audience
Increase the number of hookah-smokers in Trendytown
To energize the customer base, create their own culture and events in Arz al-Lubnan Hookah Bar