Tag Archives: fitness

Businnes Plan

Physical Fitness Gym Business Plan


Physical Fitness Gym Business Plan


Opportunity

Problem

There should be a place where women can work out without worrying about behavior of men. Women know why.

Solution

Ladies Only Fitness focuses on the urban professional woman, who is very active and has very little time for physical exercise. We also cater to young mothers looking for a unique fitness environment that meets their specific needs.

Market

Mapleton is always on the move. Over the last three year, Mapleton’s population grew by 10% per annum. Mapleton currently has 600,000.

Most important, the city has seen an increase in high-tech jobs. This has drawn a targeted customer to Ladies Only Fitness: a professional. These women are looking for something different in a fitness club. Ladies Only Fitness will place them at the heart of everything we do.

Young mothers looking for a club to meet their needs, and keep them close to their children are another target market. Ladies Only Fitness designed this facility so that any member of the main fitness room can see the childcare center. We think that such changes will be welcomed and will attract new members.

Competition

Our key difference is our women-only and childcare facilities. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym.

Why Us

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Women feel more relaxed and comfortable in a program that is focused solely on them. The childcare center is easily visible from the main floor. The childcare center is visible from the main workout floor so that a young mother can supervise her child while she works out.

Expectations

Forecast

The highlights chart below shows us that we believe we can launch with success and surpass $1 million in annual sales by our third-year.

Financial Highlights Year-by-Year

Financing Needed

Startup expenses estimated at $95,000

  • Legal $1,500
  • Website $1,000
  • Indemnity Insurance 500
  • Rent $2,000
  • Children Care Establishment $10,000
  • Leased Equipment $80,000

Capital: $65,000 for startup cash

Total financing: $160,000.

The funding plan includes $100,000 owner financing and a $60,000 Business Loan.


Businnes Plan

Fitness Equipment Business Plan


Fitness Equipment Business Plan


Circuit Fitness Importing was established as an Oregon LLC. The company has been formed to become the exclusive importer of the Wega Corporation’s innovative Esercitazione Diritta (Exercise Standing) fitness equipment. Circuit Fitness Importing will be granted the exclusive license to market this patented equipment in the U.S.A.

The Market

American fitness market, a small subset of sporting goods industry, is worth $5.8 billion. These equipment have seen significant increases in usage and membership over the past 10 years. Americans are starting to see the importance of exercise and healthy eating habits on a larger scale. Fitness participation is on the rise. Circuit Fitness Importing has identified three customer segments that are particularly attractive:

  • Distributors- These distributors account for 60% in the total sales of fitness gear. These sales are mainly made to independent fitness clubs.
  • Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
  • Vertical Markets – These facilities in the non-fitness sector have more than 35,000 facilities.



Esercitazione Diritta (Wagon Corporation’s flagship equipment for fitness) is a patented technology that applies to strength exercise equipment. All other strength fitness equipment manufacturers have users placed in a seated position when performing the exercises. Esercitazione Diritta, instead, has the user stand. This is advantageous because of several reasons. This helps to strengthen the lower body muscles that support the body. It also helps to strengthen the central motor skills that are required to maintain an upright position in relation to the weight lifting offsetting forces. Esercitazione Diritta is protected patented technology which provides Circuit Fitness Importing a competitive edge. Esercitazione Diritta can be moved around thanks to its casters.

Management

Max Peruggio, Circuit Fitness Importing, will be his leader. Max is a multi-talented individual who has many accomplishments which will equip him with the skills to successfully execute this well-researched business model.

  • Project manager for civilian and military projects in excess of $100 million.
  • A successful sales manager who has increased the sales of a design business by 10 times in just two years.
  • Fluently proficient in English and Italian
  • Italian goods successfully imported into the U.S.A.

Circuit Fitness Importing can quickly increase its market share by combining exceptional products, an exclusive license to import the patented technology, and a skilled sales and project manager. According to forecasts, the revenue for years 2 and 3 will reach $1.0million ($1.2 million) and $1.2million ($1.2 million respectively. The net profit for these years will be 6.0% to 6.98%.

1.1 Mission

Circuit Fitness Importing is committed to bringing the best and most innovative fitness equipment into the U.S.A. Circuit Fitness Importing will meet all customer expectations. Circuit Fitness Importing is the best fitness equipment importer by offering only the highest quality products and premium support.

1.2 Keys to Success

  • Provide value to customers with the best, most innovative product.
  • Build strong relationships and anticipate distributors’ needs.
  • For profitability to be assured, ensure strict financial control.

1.3 Objectives

  • To become the U.S. sole importer of revolutionary new Esercitazione Diritta training system.
  • To earn revenue of $1,000,000 within two years.
  • Profitability within one year