Tag Archives: garden

Businnes Plan

Garden Nursery Business Plan


Garden Nursery Business Plan


Rose Petal Nursery is committed to offering a high-quality selection for those looking for plants and gardening supplies. It also serves contractors who are in need of reliable sources of products. Our start-up costs are $41,500. This includes the cost to rent the land ($1,000) and the greenhouses ($38,000). The start-up costs will be financed entirely by Jim and Dan Forester.

We will sell a variety plants, trees, vegetables, as well as garden supplies. We will grow most of our plants in our greenhouses. With a convenient location Rose Petal Nursery intends to successfully market to the residential customer, as well as contractors and renters.

We’d like to see a 5- to 10-percent increase in customer base each year. Our marketing strategy emphasizes a knowledgeable staff with affordable prices and great customer service.

Rose Petal Nursery has been the dream of owners Jim and Dan Forester for many years, and has been a project in the making for the last five years. Rose Petal Nursery’s operations will be overseen by Jim and Dan. Dan will oversee all staff and take part in the order of merchandise. Jim, on the other hand, will be responsible for ordering the garden supplies and tree stocks as well as maintaining the greenhouses.

Rose Petal plans to have a sales growth rate of 20% for its second year, and then build on that success as the company grows. Rose Petal Nursery is committed to establishing its place in the nursery community by providing creative marketing and quality gardening products and plants.

1.1 Objectives

  1. Maintain a minimum gross margin of at least 50%
  2. Generate an average of $1,000 of sales each business day of each month.
  3. Achieve a 10% annual growth rate in Year 2.

1.2 Mission

Rose Petal Nursery aims to provide a variety of trees and plants in an attractive setting. Customer service is a priority. Our goal is to make shopping enjoyable for every customer. We will answer any questions you may have with expert advice.

1.3 Keys To Success

The following factors are key to the success of a company:

  • Sell products of the highest quality with excellent customer service and support.
  • Customers should be retained to encourage repeat purchases and referrals.
  • Continually increase our sales by increasing the number of plants we offer.
  • Creative advertising allows you to communicate with your customers.


Businnes Plan

Lawn and Garden Services Business Plan


Lawn and Garden Services Business Plan


Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. In the past three decades, the cost of housing in the urban area has risen significantly. Many of our target income families have decided to purchase larger parcels in the countryside instead of spending large amounts on tiny lots in the cities. Many aren’t prepared to take care of large lawns, so they end up with smaller gardens and less-maintenance acreage.

Fescue & Sons Yard Care, which will be owned equally by Red Fescue as well as Kikuyu Fescue, will begin its life as a partnership. Red has been a head landscaper with ABC Landscaping over the past five-years. Red now has the expertise in design and lawn care, as well as the managerial experience, to open his own company. Kikuyu works as a graphic designer as well master gardener. Her design skills will prove to be very valuable in creating the look for our marketing materials. Red will be managing the company’s day to day details while she works in her current position.

Red will be the principal employee for the first year, with Rye as a part-time assistant. Rye was a part of Red’s ABC landscaping team and will continue working at Fescue & Sons this summer.

In the coming spring, an additional landscaper will be hired for seasonal work. Another may be hired if required. In the middle-of-summer in Year 2, we’ll purchase additional equipment.

As a business with largely seasonal profits, we will use the high summer revenues to support the business through the winter’s leaner months. The first year will be a loss, but we can expect to make more than $8,000 in the second and $10,000 in the third years.

1.1 Objectives

The following objectives will be met in the first three-years of operation:

  • You will create a service-oriented company with the primary goal of exceeding customers’ expectations.
  • Get yard service contracts in at least 30 residential properties.
  • Increase our number of clients served by 3% per year.
  • Establish a viable home business that will be supported by its own cash flow.

1.2 Mission

Fescue & Sons Yard Care exists to provide high-quality residential and commercial yard maintenance services. We will strive to attract and maintain customers by providing services in the most timely manner to provide 100% customer satisfaction. Our services will exceed your expectations.

1.3 Keys to Success

  1. Experienced landscaper with excellent customer-service skills
  2. In every task or encounter, you must show professionalism and dedication to excellence
  3. It is small and allows direct management oversight for every project.


Businnes Plan

Garden Products Recycling Business Plan


Garden Products Recycling Business Plan


Hair Recycling Technologies’#8217’s (HRT), area of business will consist in: collecting, sanitizing and marketing human hair to use as a commodity. Our recycled hair products are targeted at the home gardener, who will reap the benefits of hair’s many elemental qualities and strong scent.

Our product’s ability promote healthy plant life, and deter unwanted animals and pests, will make our product a benefit to the consumer. Hair Recycling Technologies initially will produce three products: HARE WAY pest deterrent, SMARTSOIL hair fertiliser, and an organic rose bush food.

Hair Recycling Technologies enters a niche market as human hair has never previously been marketed in this way. This is a novel and viable business concept that will be attractive to a large market. This venture offers exciting opportunities due to its unique and innovative nature.

One of its most appealing aspects is that investors will be repaid within one year. The company also will have a positive cash position. In the ninth month of the first year, the business will break even.

The research into human hair’s positive and negative elements as well as its potential uses is ongoing. The company is still pursuing this research, but the initial results have been positive.

HRT plans work with the University of Georgia Horticulture Department in order to investigate and test the possibility of using human hair as a growth stimulator. Our product was also highly sought after by South Bend nurseries.

1.1 Keys to Success

For businesses that own barber shops or beauty salons, hair clippings have been an inconvenient waste problem. Many human hair is disposed of at large scale in urban areas where there are large amounts. Since the beginning of the decade, recycling and composting have seen a dramatic increase in popularity due to federal and state mandates. In 1997 there were more than 9000 curbside recycling programs across America and 12,000 drop off centers for recyclable materials. The EPA set a target of recycling 35 percent by 2005. It also maintained a daily solid waste generation rate of 4.3 pounds per person. This is a great opportunity to recycle waste that has been destined for landfill and to allow the consumer to reap the many benefits of hair.

Our research shows that clippings from human hair have an exceptionally high nutrient level. This means that when mixed with potting dirt, it will produce a higher quality soil food and enhancer than the current market.

Like wool, silk, or other organic materials, human hair has a high level of nitrogen. In the soil, nitrogen promotes tissue growth. An enormous amount of nitrogen can be recovered if the sweepings from a barbershop were used regularly to make compost heaps. Six to seven pounds worth of human hair can contain around one pound each of nitrogen. This is equivalent to the amount found in 100 to 200 tons of manure. Furthermore, hair will fall apart as easily as feathers if it is well-moistened and stored in a compost heap.

William Stafford of Austin Texas performed experiments with 32 rose varieties. They found that human hair around the root of bushes results in longer stems, greater buds, and deeper colors. Stafford used hair from the base of plants to speed up growth. But it took several months for the hairsto fall off. Stafford developed a plant recipe, which HRT can replicate. Stafford’s rose-food recipe has not been granted a patent.

1.2 Mission

Hair Recycling Technologies will provide a consumer with a valuable resource to recycle human hair. We want to encourage a positive outlook on recycling and the environment.

1.3 Objectives

The innovative concept of recycling human hair in order to make soil improvers, plant foods, or animal deterrents is novel to the garden and plant industry. We are confident that this product will be successful in the marketplace due to its unique quality and the many positive attributes that human hair can bring to the gardener.

This product will be appealing to the consumer because it is organic and therefore in growing demand. It also has marketable benefits.

Businnes Plan

Garden Furniture Maker Business Plan


Garden Furniture Maker Business Plan


Garden Crafts Inc. has created a new product, Sit N&#8217. Caddy. This product will be manufactured and sold in the United States. Garden Crafts Inc. has developed a strategy and mission statement that will incorporate value, quality and conscience into the development mix.

Garden Crafts LLC will be incorporated in Georgia as Chapter S corporation. It will include two stockholders: Rob Kane, Keith Jones, and Keith Jones. The administration offices will have separate facilities for the operation. Starting costs have been calculated with the bulk being donated by Mr. John Houseman who was the owner of Kustom Kabinets. He has also agreed to keep the equipment cost in a private note.

The product, the Sit N’ Caddy, is a combination stool/tool caddy, constructed out of premium grade hardwood. Market research found several similar products in nature but none were wood-based and customizable as much as the Sit N&#8217’ Caddy.

Analysing several markets shows that Home Depot is the biggest national retailer of home and garden supplies. This expanding market has experienced constant growth, showing double digit increases over the past three years. With two-thirds of homeowners spending an average of $532 annually on gardening products, this indicates a highly profitable future for Garden Crafts.

Home Depot was our first target for sales. Therefore, our strategy revolves around the Merchant Home Depot uses as their regional purchaser. Our sales price will be determined by Home Depot’s merchant pricing system. Based on our costs, $20 was the lowest price Home Depot would accept. The projected 11% growth rate is evident in the three-year forecast, which includes a single product with a standard price.

Labor would cost $5 per unit at $10. Instead of paying hourly rates, future employees should be paid a piece rate. A portion of net profits will be paid to the founders by the corporation as dividends. As retained earnings, the rest of the profits are placed in an aggressive-growth mutual account.

Gross sales numbers show an increase in the three-year time period. This is natural given our projection of a 11% growth rate. Although the trend is not identical to that of sales, operating expenses show an increase. This is due to the slight deviation in expenses that were paid in advance during the first year and additional expenses that did not occur after the fifteenth month. The profits from the first year’s production will be sold to Home Depot. There is modest growth in the second year and third years. Check out the Highlights section in this business plan.

Garden Crafts has the potential to make a large return on investment and reap healthy returns. Major factors contributing to this success are the knowledge and skills of the founders, a commitment by Home Depot, uniqueness of design, and a continuous growth in the home and garden market.

1.1 Objectives

Objectives for Garden Crafts:

  1. Design and build a workshop capable of handling a yearly production of 10,000 units of the Sit N’ Caddy.
  2. A brochure and specification sheet are needed for the Sit N&#8217 Caddy.
  3. Increase design efficiency to reduce production costs.

1.2 Mission

Garden Crafts will ensure quality in production and delivery. We will create a business around one product, the Sit N&#8217, a hybrid gardening stool/garden caddy. This will be a priority over our profits and we will provide safe working conditions for all of our employees.

We will be using a variety marketing strategies to reach a broad range of gardening enthusiasts to bring what we believe to be a valuable resource to any gardener’s shed. Garden Crafts will remain open-minded to new methods of production and to changes in our product line. We also welcome custom orders from customers.

We will always remember our profits but not at the expense our customers.

1.3 Keys To Success

Our keys to success are:

  1. Effective promotions; we can’t sell if we aren’t visible to the gardening enthusiasts.
  2. Efficiency in production is key to our success.
  3. Flexibility. This product is made for gardeners. If they have new ideas, we’ll listen.
  4. Thinking outside of the box; we will not limit ourselves to a single concept.

New opportunities will present themselves and we must watch for, and be open to, them.

Businnes Plan

Home, Garden Gifts Online Business Plan


Home, Garden Gifts Online Business Plan


E. Jane Prenuer is the owner of J-J Enterprises with her husband John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. Despite the slow recovery of the nation’s economy, online visits and purchases had significantly increased by the end of the third year.

J-J Enterprises’ owners believe that it is possible to continue growing the business with:

  1. The Web store is being redesigned and promotions are intensified.
  2. Sponsoring special community events, and fund-raising for local organizations
  3. Renovation of an existing structure to store inventory and provide a more efficient packing/shipping area.
  4. Increasing the amount of shows/events for upscale consumers.
  5. For better price breaks, purchase seasonal and regular inventory in greater quantities.

Although sales growth was anticipated and appreciated, financial recovery of debts has not been possible. We need financing to fix our existing storage space (our barn), pay off outstanding debts, release credit lines for product purchases, and make advance payments required for space rentals at markets, festivals, and other events. Financing will also prevent us from missing out on opportunities to obtain and sell ‘#8220’ ground floor products before other merchants on this circuit.

There are very few opportunities for young people to be employed in non-skilled positions within the community. We plan to hire high school students to help with stocking, packing and shipping as well as training in other business operations. These students will benefit from our education and experience. We also hope to be role model for them, inspiring them to pursue their dreams of entrepreneurship or further their education. In addition, we will be sponsoring special events (i.e., “SummerFest,” 4th of July activities) and fund raisers for local organizations (schools, churches, other groups).

Our two main suppliers are located in America. This means that our sales support American jobs. We will continue to search for American-made products and direct-buy them. With sufficient funding, we have the potential to purchase high-quality, highly-sold merchandise suitable for fundraising.

We are seeking $40,000 to finance renovations and restorations of the barn. This will allow us to continue to have positive cash balances for the duration of our renovation.

1.1 Mission

Company Mission

Country Crockery is about celebrating the home. Our mission is to bring unique home accents and gifts at a reasonable price to the style-conscious and quality-conscious consumers. Our products will become easily accessible through a presence online, as well as at various events and festivals.

Customer Creed

Country Crockery takes pride and joy in its customer service.

Employee Pledge

Our employees will be treated with respect and rewarded for their hard work. We offer training opportunities in many business areas.

1.2 Objectives

  1. Continue to offer unique quality home- and gift products at affordable prices online and at consumer/gift shows.
  2. By the end year one, generate minimum total revenues of $125,000
  3. Expand and maintain a Web store to increase revenue to generate attractive purchases by year five.
  4. You can achieve an annual growth rate of approximately 45% by year two
  5. You can expect an increase of approximately 20% per year in the first three years and an additional 20% each year thereafter.

  7. Establish a customer base in a particular road show circuit that includes 24-36 shows per annum: Home & Garden Shows and Shipshewana on The Road. Summer Festivals/Arts & Crafts Shows.
  8. Seek out additional quality products to include in our product mix.

1.3 Keys to Success

The primary keys to success for the company will be based on the following factors:

  • Home-based services that minimize overheads and maximize profit margins.
  • These products are designed to provide quality and value while still expressing your individual style.
  • Spoontiques Pin Art or Ear Art is a discontinued product. We offer personalized promotions and customer services to encourage repeat purchases, referrals, and loyalty.
  • We communicate with our customers via email and postal mail.
  • We need a visible, welcoming and accessible Web store that is easy to find and navigate. This will position us as the best choice for products and services in the online marketplace and within our local communities.
  • Practice of daily management tactics, so that a successful and growth-oriented business is developed and maintained.