Tag Archives: gifts

Businnes Plan

Specialty Gifts Business Plan


Specialty Gifts Business Plan


Pink Lady Bug Designs LLC, (PLBD) provides high-quality, uniquely crafted chocolates and gift baskets that are sold to raise funds and awareness for women’s health programs.

  • We are a newly organized company seeking equity and loans for our start-up capital.
  • We expect to double our sales by year two; by year three, we hope to triple Year Two’s sales and have a healthy cash flow.
  • 50% of our after-tax profits will be donated to women’s health programs.
  • Our business strategy maximizes cash flow by minimizing overhead and capital expenses, and thus maximizing returns.

Pink Lady Bug Designs was established to sell Linda Herter’s designs and concepts. Linda has been involved with merchandising in some capacity since the 1970&#8217. Linda was also told that the Internet dot-com company she was employed by was closing down. Recognizing opportunity in adversity, Linda decided to use her creative and professional ability to form a company that would exploit her talents. A major objective of the company is to raise funds for breast cancer awareness as well as provide funds for women who are not able to afford necessary breast screenings. Our desire is for Linda’s story to inspire others facing similar challenges.

Pink Lady Bug Designs is a business strategy that combines several key elements and features that will lead to our success.

  • The Pink Lady Bug Story.
  • We only offer high-quality products.
  • Half of the after-tax profits will be donated to women’s health causes
  • Being first to market with little initial competition.
  • Partnering with a celebrity spokesperson
  • Establishing partnerships with suppliers and vendors of high-quality products
  • Customers who are emotionally driven to purchase a product that supports a cause will be sold a product.
  • The United States alone has 20-30 million potential customers. This group includes all 2 million breast- and ovarian cancer patients who have died in the past ten years.
  • We are grateful for the support of prospective customers.
  • Endorsements made by large organizations like the American Cancer Society, Breast, Cervical Cancer Prevention Program (BCCP), or others.
  • Forging two-way relationships with the American Cancer Society, BCCP and other websites.

Pink Lady Bug’s strength lies in the experience and talents of each of its principals, fueled with a firm conviction to support the prevention of and cure of life-threatening woman’s diseases. We recognize our weaknesses in national marketing and distribution. It is because of this realization that we have formed synergistic relationships with companies or individuals that can provide advice and guidance in order to launch products nationally.

Members who bring the skills necessary to realize our goals, balance our team. Jim Herter has served as the Bigname University Food Services Business and Facilities manager for thirteen years. His main responsibilities are to plan and facilitate a budget of $31,000,000, supervise the business and accounting staff, and conduct management training in the areas financial analysis, planning, and implementation. Jim will also serve as the Vice President and Controller. He is known for his financial planning skills.

Brian Egendoerfer is currently employed by the Bigname University as the Manager of Web Development Services. Mr. Egendoerfer previously served as the Director of Alumni Information Technology (University’s Alumni Association) for six consecutive years. Brian’s skills will be essential to the maintenance and growth of our Web pages.

A Advisory board of key support members has been created to enhance our organization. This group will offer guidance and insight. Dr. Craig Sponseller (M.D.) is a Saint Louis University School of Medicine Clinical Research Physician in Hepatology and Transplant Hepatology. He is intricately involved with the Cancer Center in management of liver cancer and other types of tumors. Dr. Sponseller went along with Naomi Judd to her lecture series, ‘#8220’, to help educate people about hepatitis.

His deep understanding of the medical field and involvement in charity and philanthropic events are unmatched.

George Friend, M.D. and F.A.C.S, graduated from Washington University School of Medicine, St. Louis, Missouri. He has been a South Bend resident since 1971. He was the Director of Surgical Education at Memorial Hospital in South Bend and St. Joseph’s Medical Center from 1972 to 1990. He is currently Medical Director of Breast Care Services at Memorial Hospital in South Bend, Indiana. Dr. Friend’s extensive experience with both the breast care and pharmaceutical industries will prove to be a significant asset.

Karen Castles-Gray of Atlanta, Georgia, is President of Castles Sport, an upscale alumni apparel manufacturer with offices in New York, Massachusetts, and Atlanta. Castles Sport is licensed to over 40 top universities in the United States. The company has generated over $3 million in revenues last year. Karen’s experiences and advice with merchandising on a national level will be very instrumental to our national sales strategy.

Phase one of our marketing plan will concentrate on selling high-quality chocolates. Based on our research and past sales, we know our products are in high demand by fund-raising groups to be used as favors at various functions. We chose a high-quality product with broad appeal. This popularity can be seen in the rising demand for premium chocolates. Our products are so popular that anyone who is interested in supporting us or just wants to enjoy fine chocolates can enjoy them

Our expertise is in merchandising and not production. We have an agreement with Bissinger’s French Confectioners of St. Louis to produce our chocolates. In 17th-century Paris France, the Bissinger family started creating fine French delicacies. Bissinger’s thereby will manage all product orders, fulfillment and capital outlay. We can also eliminate the need to do any logistics management. We will also be able to take advantage of Bissinger’s economies of scale for packaging and printing, as well as their established Web page product ordering system.

To date, all development and operating capital has been funded by loans made to the company from its principals. We will need loans and investments to finance Phase 1. Funding will be used to fund legal and accounting costs, stationery and office supplies as well marketing and promotion consultants. Research and development and page development are also possible. We will also purchase a personal computer with cable modem capabilities. The rest of the money will be used to purchase a personal computer with cable modem capabilities.

Three $20,000 memberships are available with principal and interest payments in the years three, four and five. With a large cash balance projected for Fiscal Year 3, we are certain that we will repay our equity shareholders by Year 5.

1.1 Objectives

  • To accumulate a significant cash balance by year three.
  • We will contribute $100,000 to third-year not-for-profit organizations supporting women’s health initiatives.
  • To double sales by year three
  • All equity or loans to be paid off by Year Three.

1.2 Mission

Pink Lady Bug Designs’ goal is to become the most prominent provider of high quality products on the market, in order to raise funds to support women’s health programs. We will achieve our mission by:

  • Strategic alliances formed with companies and organisations that share our vision.
  • Conducting business ethically, fairly and honestly
  • Our employees are treated with dignity and respect.

1.3 Keys to Success


  • Telling The Pink Lady Bug Story.
  • Securing enough start-up capital to pay for marketing plans, administrative costs, web page development and operating expenses for six to twelve monthly.
  • Establishing a competitive advantage through being the first to introduce our products to the market and following up by a strong marketing strategy in each country.
  • Securing celebrity endorsement/major national sponsorship of the product
  • Controlling finances and cash flows by keeping capital and operating costs low.

Businnes Plan

Home Accessories and Gifts Business Plan


Home Accessories and Gifts Business Plan


Dan Carithers, one of the country’s most renowned interior designers, stated that if he had $500,000 to spend in a room, he would spend $400,000 on accessories. . . A sofa is a couch, but a rug is also a carpet. Accessories can be used to show you who a person really is. They are the main ingredient in decorating. . . It’s the accessories that make you feel like you are at home. Source: Atlanta Magazine Shops Fall 2001

The Scarlet Tassel retail store is a start-up that offers eclectic home accessories to customers who desire to create a personal home environment. The Scarlet Tassel intends to be located in Sandy Springs/Lower Roswell. They cater to middle and upper-class consumers looking beyond national gift and accessory chain stores to find unique expressions that express their personal style. Unparalleled customer service, quality, and value will enhance the customer experience. In Year Two, The Scarlet Tassel will develop its online presence at www.thescarlettassel.com. The Scarlet Tassel will transition to e-commerce in Year Three. It will ship directly to its customers online. The Web will be an extension to the store concept.

The Scarlet Tassel is expecting a relatively comfortable total revenue year one. Year Two will be devoted to developing services and marketing plans. The Web presence will also be developed so that a 30% increase in growth is possible. Year Three expects to see further growth, including the development of ecommerce and increased consumer awareness. Owners believe these expectations to be realistic and easily achievable.

Shelly Dozier McKee and Deirdre Stanab bring together 36 years of combined experience to this venture. Their expertise spans merchandising and marketing, purchasing, forecasting and operations, as well as sourcing direct imports. Scarlet Tassel, Inc., is an S-corporation. Shelly and Deirdre each have a 50 percent share of the business, as well an equity investment. Additional funding is needed for asset purchases and start-up costs to make The Scarlet Tassel a reality.

1.1 Mission

Company Mission

The Scarlet Tassel is a store celebrating the home. We provide home accessories and gifts that are unique, affordable, and eclectic. Our goal is to create a fair return so we can continue growing and expanding our community involvement.

Customer Creed

The Scarlet Tassel will inspire, inform and demonstrate to you, our customer how to make your home a reflection of you. We want you to trust us and use our custom services, smart pricing, as well as a sense of trust to create a customized home environment.

Employee Pledge

Our employees will find a supportive, fair, and creative environment which values diversity, new ideas and hard work.

Success keys 1.2

The following factors are key to the company’s success.

  • Promote products that deliver value and quality to the consumer, as well as expressing personal style.

  • Provide customized services such as in-store workshops, personalized promotions and other custom services so customers can continue to buy and refer.

  • COMMUNICATE directly with your customer base via print magazine advertising, postcard mails, or through our website.

  • ESTABLISH a visible, accessible and welcoming storefront and website to position us as the premier choice for our products and services within the marketplace and beyond.

  • Ensure that daily management practices reflect The Scarlet Tassel’s values so that a growth-oriented and successful business can be developed.

1.3 Objectives

  • You should aim for a minimum of 45% in direct sales and a maximum of 55% gross margin.
  • Keep operating expenses equal to or lower than the plan.
  • In Year 1, generate $626,000 total revenue
  • Create an Internet presence by year 2.
  • Take Internet presence to e-commerce in Year Three.
  • In Year Two, you will see an approximate 30% annual growth rate.
  • In Year Three, you can expect a growth rate of around 20% annually


Businnes Plan

Home, Garden Gifts Online Business Plan


Home, Garden Gifts Online Business Plan


E. Jane Prenuer is the owner of J-J Enterprises with her husband John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. Despite the slow recovery of the nation’s economy, online visits and purchases had significantly increased by the end of the third year.

J-J Enterprises’ owners believe that it is possible to continue growing the business with:

  1. The Web store is being redesigned and promotions are intensified.
  2. Sponsoring special community events, and fund-raising for local organizations
  3. Renovation of an existing structure to store inventory and provide a more efficient packing/shipping area.
  4. Increasing the amount of shows/events for upscale consumers.
  5. For better price breaks, purchase seasonal and regular inventory in greater quantities.

Although sales growth was anticipated and appreciated, financial recovery of debts has not been possible. We need financing to fix our existing storage space (our barn), pay off outstanding debts, release credit lines for product purchases, and make advance payments required for space rentals at markets, festivals, and other events. Financing will also prevent us from missing out on opportunities to obtain and sell ‘#8220’ ground floor products before other merchants on this circuit.

There are very few opportunities for young people to be employed in non-skilled positions within the community. We plan to hire high school students to help with stocking, packing and shipping as well as training in other business operations. These students will benefit from our education and experience. We also hope to be role model for them, inspiring them to pursue their dreams of entrepreneurship or further their education. In addition, we will be sponsoring special events (i.e., “SummerFest,” 4th of July activities) and fund raisers for local organizations (schools, churches, other groups).

Our two main suppliers are located in America. This means that our sales support American jobs. We will continue to search for American-made products and direct-buy them. With sufficient funding, we have the potential to purchase high-quality, highly-sold merchandise suitable for fundraising.

We are seeking $40,000 to finance renovations and restorations of the barn. This will allow us to continue to have positive cash balances for the duration of our renovation.

1.1 Mission

Company Mission

Country Crockery is about celebrating the home. Our mission is to bring unique home accents and gifts at a reasonable price to the style-conscious and quality-conscious consumers. Our products will become easily accessible through a presence online, as well as at various events and festivals.

Customer Creed

Country Crockery takes pride and joy in its customer service.

Employee Pledge

Our employees will be treated with respect and rewarded for their hard work. We offer training opportunities in many business areas.

1.2 Objectives

  1. Continue to offer unique quality home- and gift products at affordable prices online and at consumer/gift shows.
  2. By the end year one, generate minimum total revenues of $125,000
  3. Expand and maintain a Web store to increase revenue to generate attractive purchases by year five.
  4. You can achieve an annual growth rate of approximately 45% by year two
  5. You can expect an increase of approximately 20% per year in the first three years and an additional 20% each year thereafter.

  7. Establish a customer base in a particular road show circuit that includes 24-36 shows per annum: Home & Garden Shows and Shipshewana on The Road. Summer Festivals/Arts & Crafts Shows.
  8. Seek out additional quality products to include in our product mix.

1.3 Keys to Success

The primary keys to success for the company will be based on the following factors:

  • Home-based services that minimize overheads and maximize profit margins.
  • These products are designed to provide quality and value while still expressing your individual style.
  • Spoontiques Pin Art or Ear Art is a discontinued product. We offer personalized promotions and customer services to encourage repeat purchases, referrals, and loyalty.
  • We communicate with our customers via email and postal mail.
  • We need a visible, welcoming and accessible Web store that is easy to find and navigate. This will position us as the best choice for products and services in the online marketplace and within our local communities.
  • Practice of daily management tactics, so that a successful and growth-oriented business is developed and maintained.

    • Businnes Plan

    Gifts, Novelties, Souvenir Business Plan


    Gifts, Novelties, Souvenir Business Plan


    Avant-Garde Building’s Gift shop has offered a variety of stationary and novelty products for years. This landmark building is a historical landmark in Jakarta, Indonesia. The Gift Shop’s customers were primarily employees of the Avant-Garde Building’s tenants. The new venture, #8220PT. Avant-Garde Shop is taking over this space, and transforming it into the flagship Avant-Garde Building store. It will be done in a joint operation by PT. ABC Company Indonesia. Our customer base will be expanded by our focus not only on tenants but also on the neighbors and visitors of the Avant-Garde Building. The grand opening of the Avant-Garde Building is planned for December 9. PT.’s main priority is the safety of our customers. ABC Company is to refurbish the existing outlet to become an official store associated with the lifestyle of the professionals who are the focus of our marketing program. [NOTE: *PT stands for Indonesian Perseroan Terbatas and is a shorthand for Limited Company.

    This businessplan outlines our strategy for repositioning &#8220/Gift Shop &#8221 from &#8220/just-another-store &#8221 &#8220 &#8221 &#8220 &#8220 &#8221 &#8220 &#8220 &#8220 &#8221 &#8221 &#8221 &#8221 &#8221 &#8221 &#8220-garde-garde &#8221 &#8221 &#8221 &#8221 &#8220 &#8221 &#8221 &#8221 &#8221 &#8220 &#8220 &#8221 &#8221 &#8221 &#8220 &#8221 &#8220 &#8221 &#8221 &#8221 ABC Company will give strategic recommendations on how to increase the traffic and image for the retail facility by renaming, image overhauling, remodeling of interior and merchandise resources planning.


    The Market

    Avant-Garde Building houses approximately 100 offices and receives around 1,000 visitors each day. The Avant-Garde Shop has identified three distinct market segments: tenants, neighbors, and visitors.

    Our primary target customer is approximately 1,500 Tenants. These are white-collar workers who have large disposable incomes. The surrounding office community is our secondary target customer. They often visit the Avant-Garde Building during lunch to meet colleagues and friends. These two groups have shown their willingness to purchase from the Avant-Garde Building’s retail stores. Our location on the Mezzanine, above ground-floor dining, is perfect for attracting their attention.

    The Avant-Garde Shop’s final target customers are tourists and Jakarta Metro residents who visit the Avant-Garde Building as a way to feel glamorous and be part of Indonesia’s modern economy.


    Strategy

    PT. Avant-Garde Shop will leverage the existing image and brand-name of the Avant-Garde Building into a formidable brand that reflects power, modernity, wealth, and global sophistication. We will add to the existing retail space with new designs and augment retail sales with catalogue and website orders. We must remember that we are not selling merchandise, we are selling a brand, and an image: the New Indonesia.

    This plan contains monetary amounts that are expressed in Indonesian Rupiahs (IDR) in 1,000 shillings.

    1.1 Objectives

    Avant-Garde Shop is focused on two goals. They are lofty but doable. The organization will push everyone, from PT, to develop and track progress towards its goals. Avant-Garde & PT. The ABC Company will do their best.

    1. Through re-modeling the retail space, and other marketing programs to generate more sales and enhance Avant-Garde Building equity, we re-position the existing ‘#8220’ Gift Store as the Official Shop of Avant-Garde.
    2. To achieve a modest profit of Rp. 1,801,000 per year two and Rp. 6,807,000 for year three
    3. To earn revenue of Rp. To achieve revenue of Rp. 95,717,000 at year two and Rp. 101,460,000 in year three.

    1.2 Mission

    The Avant-Garde Shop is a retail store specializing in the sale of novelty of various product mix. The store, however, will emphasis the sale of official merchandise of the Avant-Garde brand with a full assortment of apparel, accessories and stationary, as well as other lifestyle related novelties.

    ABC Company’s goal is to be Avant-Garde’s sole supplier. We believe that we need to maintain the Avant Garde Shop positioning strategy by being consistent in the theme as it relates to the lifestyles of our target customers.

    1.3 Keys to Success

    In order to succeed in the merchandising retail, the team of Avant-Garde Shop must consider all aspects of significant value to their customers:

    • Assortment of varied mix to meet the needs of their white collar target client base. Also, create an image so that guests can associate themselves with the merchandise.
    • Customer service excellence in a professional atmosphere.
    • Advertise and promote in areas where our target customer base will learn about our store, through the implementation of point-of-sales (banners, leaflets, flyers), website and other method of marketing medium to attract visitors to visit the location.
    • We must constantly review our inventory and sales, and adjust our inventory levels accordingly.