Tag Archives: heavy

Heavy Equipment Maker Business Plan


Heavy Equipment Maker Business Plan


Tricky Widgets Manufacturing – TWM is a manufacturer for heavy equipment machinery. They have one location in Spokane Washington. TWM is a start-up manufacturing firm. TWM has a substantial amount of its own capital and hopes to make an initial successful attempt to obtain start-up financing.

TWM plans to operate at its current location in order to satisfy the ever-growing demand for heavy machinery products. The initial product line-up of TWM will consist of the ‘#8220Widget Basic,&#8221 &#8220Widget Deluxe&#8221 and &#8220Widget premium. This is due to their versatility and control capabilities. The company expects to be able quickly enter this market due to the strong connections and referral networks of owners of commercial construction businesses.

1.1 Mission

TWM’s goal is to provide high-quality heavy-equipment machinery for the commercial construction sector at a competitive price compared to other top-quality commercial machinery producers in the market. TWM management believes there is an opportunity in the current market. This is because 1) existing construction machinery manufacturers are too fragmented to cater to the growing needs of the commercial sector, and 2) precision control will be more useful for this segment.

Success: 1.2 Keys

Keys to success for TWM&#8217 are:

  1. A high level of quality in its product line.
  2. Maintaining and expanding its referral networks in order to generate repeat and new business.
  3. Important investments were made in research and development, engineering, and manufacturing with the intention of producing precisely controlled equipment.
  4. Improved efficiency of operations