Auto Sales & Parts
Problem
Integrity Auto Sales is committed to selling high-quality used cars at a fair price in Lane County. Owner and sales manager together have more than 30 years combined experience in both new and used car sales. To bring you the best savings, we will keep building our relationship with local dealers.
Solution
We will create a shopping environment that suits the customer’s needs. We are selling a professional service and an experience in car buying that will bring customers back again, as well as referring friends and family. We are confident that our gross margin will be higher than the industry standard. The excellent team we have assembled, as well as the determination and drive of our owners, will ensure that we are successful.
Market
Almost everyone needs a car to get from point A to B. Many families own two or more cars. Due to the recent success of the new car market, there is a large inventory of used cars available for re-sale. The October increase in new car sales was 24%, the biggest single month gain.
Competition
Used car dealers are notorious for unethical sales practices. As a result, customers are naturally cautious and distrusting. Our success will depend on our ability to provide a high-quality experience for customers. Our salesmen will ensure that the buyer has a positive experience. We will provide customer satisfaction by providing follow-up. These customers will be an excellent source of information for potential car buyers. The company will have a great working relationship with its suppliers and customers.
Why Us?
Integrity Auto Sales provides a unique car buying experience to the customers in the Willamette Valley. A customer-focused approach that places emphasis on customer satisfaction. We understand that vehicle purchasing is a necessary, but sometimes unpleasant experience. Our goal is provide a pleasant, honest service to customers by meeting their transportation needs with quality products.
We believe it’s important for vehicles to be high quality and affordable. Therefore, we will provide a 30-day limited warranty on each vehicle. Our company will be able to generate sales, which will help us make a profit. It will provide job satisfaction, fair compensation, and fair returns to its owners. Performance and hard work are rewarded with bonuses and other commissions. For both employees and owners, job satisfaction is vital. We will create a work atmosphere that is rewarding and enjoyable for all.
Expectations
Forecast
- The growth rate will be moderate to high, and cash flows will remain steady. However, there will be a few months of loss at the beginning.
- Marketing will remain below 10% of sales.
- The company will invest 10% in financial markets and approximately 50% in company growth for the first one year.
Financial Highlights by Year
You will need financing
To get started, we need $130,000 in funding. This includes a $100,000 loan. Jonathan will invest $20,000, while Don will invest $10,000