Tag Archives: wholesale

Wholesale Food Manufacturer Business Plan


Wholesale Food Manufacturer Business Plan


Jean’s Tofu Delight, a Richmond product brand has been a success for seven years. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean’s Tofu Delight will be selling $580,000 this year. This was made possible by a $100,000 investment.

Jean&#8217’s Tofu Delight will expand its distribution to the northwest region. The expansion plan will be supported by owner funding and internally generated cash flow. A $100,000 short-term loan will be secured by the company. Based on current sales success in Richmond, projections of future sales are based upon the following three years. Initial contacts were made with local retail outlets and potential target markets.

This will allow sales revenues to grow to $1.1million by the end year 2.

1.1 Mission

Jean’#8217s Tofu Delight&#8217’s Mission:

  • Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
  • Innovative. Our products have always been at the forefront for the health and nutrition industry. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes.
  • Integrity Our customers depend upon the quality of our products. Jean&#8217s Tofu Delight has built trust by demonstrating our commitment towards the highest standards. The ability to deliver freshly made tofu pate directly to customers depends on the cooperation between suppliers and retailers. We stand behind our products, our service and our word.

1.2 Objectives

Jean’s Tofu Delight has the following objective:

  • Create a regional sales staff.
  • In Year 2, establish strong sales in the five metropolitan areas of the region.
  • Maintain tight control of cost and operation during expansion.


Wholesale Landscape Products Business Plan


Wholesale Landscape Products Business Plan


The market place for nursery products, and services is changing in both scope and form. The market is growing and the consumer is becoming more sophisticated.

During the last seven years, the number of U.S. households increased 10 percent to 140.9 million. According to National Association of Realtors’, there will be over 4.5 million home sales this year. The National Association of Home Builders predicts that 903,000 homes will be constructed in the coming year.

These facts alone are enough to show that there is great potential for forest products. These facts are not enough. It has seen a substantial population shift. According to the U.S. Department of Commerce the baby boomers dominate the housing market. In the next four year, the 45-to 56-year-old age bracket will rise by 54 percent. Recently, 45 to 60 year old customers emerged as the nursery industry’s primary buyers, accounting for 50 percent of retail nursery sales.

Last year, a quarter of U.S. households spent an average of $500 each for landscaping (installing plant material in original or renovated landscapes). This helped retailers ring up over $5 billion in sales.

Glen Mar Forest Products will offer this growing customer base a new product line that will change the face of landscaping. Rainbow Mulch(tm) is the name of the product. This color enhanced shredded hardwood mulch is colorfast and environmentally safe. It is non-toxic and safe for animals and plants. The product is 100% organic and produced from virgin wood products.

The customer can choose from five rainbow colors:

  • Rainbow Gold
  • Rainbow Brown
  • Rainbow Green
  • Rainbow Grey
  • Rainbow White

Rainbow Mulch(tm), an innovative landscaping tool, transforms a boring lawn into a stunning landscape.

1.1 Objectives

  • Glen Mar Forest Products is the region’s leader in producing color-enhanced mulch.
  • Over the next 2 years, the number of Glen Mar Forest Products retailers will increase by 20%
  • Establish a strong working relationship with all of the region’s wholesale landscape product distributors.

1.2 Mission

Glen Mar&#8217’s mission it to offer innovative landscaping products for its customers. Glen Mar’s owner Charles Marshall will leverage his landscaping experience and work with regional distributors to create landscaping products that will be revolutionary.

1.3 Keys to Success

These are the keys for success in Glen Mar&#8217’s business

  1. Offering innovative landscaping products. This is crucial for maintaining the niche markets mentioned in the mission.
  2. Reliable and timely delivery Glen Mar must fulfill its delivery commitments.
  3. Reliable and reliable administration, who can assist customers, prepare accurate invoices, follow-up orders on documentation, and keep close tabs on expenses and collection of receivables.


Wholesale Bicycle Distributor Business Plan


Wholesale Bicycle Distributor Business Plan


Wheelie Deals distributes wholesale to the retail bicycle industry. Wheelie Deals can create a niche within the bicycle industry by offering closeouts last-year models and seconds. Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. Wheelie Deals is quickly going to be the best source for retail shops looking for higher margins.

Wheelie Deals was founded by Dan Psycle MBA. He is a veteran of cycling industry. Dan has taken inspiration from a highly successful wholesale distributor business model for Wheelie Deals, and it will rapidly gain market share. Profitability will be reached by month eight with comfortable profits by year three.

1.1 Objectives

The following are the three-year objectives.

  • To create a company whose goal is to exceed customer’s expectations.
  • To increase the number customers served by 20% annually.
  • To develop a sustainable start-up business, surviving off its own cash.

1.2 Mission

Wheelie deals’ mission is to provide the most complete selection of bike parts. We exist to attract and maintain customers. This maxim will guide everything else. Our services will meet or exceed customer expectations.

1.3 Keys To Success

Excellence in customer service and selection are key ingredients to your success.